How are Server side redirects perceived compared to direct links (on a Directory site)
-
Hi,
Im creating some listings for a client on a relevant b2b directory (a good quality directory)
I asked if the links are 'followed' or no 'followed' and they said they are 'server side redirects' so no direct links.
Does anyone know how these are likely to be perceived by Google ?
All BEst
Dan
-
Hi Dirk
I sure did and thank you both for your help
All Best
Dan
-
Hi Dan,
You already got an excellent reply to this question from Andy
Dirk
-
No worries Dan
-Andy
-
Great thanks for confirming that Andy !
Many Thanks
Dan
-
For this type of link, yes, that can be a little risky as it's a full page redirect (probably seen as a 301) rather than a textual link.
If it does turn out to be nofollowed (I would need to see the link to confirm) then it's a little different as link juice doesn't flow and that then satisfies Google, but I would err on the side of caution. Unless there is a good reason to pay for a premium link (more traffic, etc), then I wouldn't really bother.
-Andy
-
Cool thanks for confirming that Andy!
They also offer a premium listing so i presume those ones may be perceived as paid links and potentially be risky if done the same way ?
All Best
Dan
-
Thanks Dirk
If so then that should be fine for an unpaid listing but they also offer a premium listing so i presume those ones may be perceived as paid links and potentially be risky ?
All BEst
Dan
-
Dirk is correct - these are seen as a 'followed' link.
I have read conflicting reports on how these are viewed from an SEO perspective, but I think that the general feeling is "don't worry" as it is a one off, it's a niche directory and is just going to form a part of your overall link profile. If every link was the same from the same type of site and followed the same format, then Google might see something unnatural.
Don't sweat it
-Andy
-
If I understand it well it will be something like directory.com/listing.htm links to directory.com/companypage which is then redirected to www.company.com (so users actually never see directory.com/companypage).
I guess this type of link will be considered as a "follow" type link as server side redirects pass link juice to the destination (unless they block directory.com/companypage for indexing with their robots.txt and/or they put a nofollow on all the links to directory.com/companypage)
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will multiple internal links with the same anchor text hurt a site's ranking?
Hello, I just watched this video from the Google Webmasters channel at YouTube: http://www.youtube.com/watch?v=6ybpXU0ckKQ My question: If a site is built up on subdomains, will linking the different subdomains with exact anchor text hurt the site's ranking? Thanks
Technical SEO | | arnoldwender0 -
How is this site ranking so well? Their link profile is awful and website is messy and difficult to use?
Hi folks, This question has been baffling me for some time now and I'm still struggling to get to the bottom of it. www.sterlingbuild.co.uk is the website of choice for Google when it comes to searches relating to roof windows, velux windows, fakro windows etc. I can't understand why? Their link profile is atrocious. I'm struggling to find one 'high quality' link in their profile at all. Most of their links are guest blog posts which Google is apparently now treating as spam, or links from other sites that they own - also spam. The design of the site is incredibly messy and confusing. But one of the biggest flaws of the site (which I am suspicious may also be what is helping them) is they list every single different size of window as a different product. So whereas with most websites in this market, you search for the type of window you want e.g. a VELUX GGL 3050 window, and then choose the size you need from a drop-down menu, Sterlingbuild list every size as a different product. So you have to scroll through reams of product listings to find the window type in the right size before you get to any information about the product itself. Not to mention, their site is riddled with duplicate content because 12 different sizes of product are not different products, they are the same product, just a different size, so they have the identical product description for numerous separate pages basically selling the same product. How on earth has Google decided this is the best website in the marketplace when it comes to roof windows?
Technical SEO | | LukeyB301 -
How to redirect my .com/blog to my server folder /blog ?
Hello SEO Moz ! Always hard to post something serious for the 04.01 but anyway let's try ! I'm releasing Joomla websites website.com, website.com/fr, website.com/es and so on. Usually i have the following folders on my server [ROOT]/com [ROOT]/com/fr [ROOT]/com/es However I would like to get the following now (for back up and security purpose). [ROOT]/com [ROOT]/es [ROOT]/fr So now what can I do (I gues .htaccess) to open the folder [ROOT]/es when people clic on website.com/es ? It sounds stupid but I really don't know. I found this on internet but did not answer my needs. .htaccess RewriteEngine On
Technical SEO | | AymanH
RewriteCond %{REQUEST_URI} !(^/fr/.) [NC]
RewriteRule ^(.)$ /sites/fr/$1 [L,R=301] Tks a lot ! Florian0 -
Static site to wordpress - avoiding 301 redirects
Moving our static website to wordpress, pages currently end in the .htm extension and for reasons of me having to do all the moving myself and wanting to preserve link equity is there any way I can run the pages with a .htm extension in Wordpress? Tried using a plug-in by Daddy Design but it seems a bit hit and miss at times. I basically need to keep the url's the same as I will not be able to get the vast majority of my links altered to the new pages, plus I am doing this by myself!
Technical SEO | | Jon-C0 -
Ratio of linking C-blocks to Linking domains
Hi, Our linkbuilding efforts have resulted in acquiring a high number of backlinks from domains within a C-block. We all know Google issues penalties whenever someone's link profile looks unnatural. A high number of backlinks but a low number of linking C-blocks would seem to be one of reasons to get penalized. Example: we have 6,000 links from 200 linking root domains coming in from 100 C-blocks. At what point should we start to worry about being penalized/giving off an unnatural look to mr G?
Technical SEO | | waidohuy0 -
Are site wide links bad for web developers?
Like many web dev companies, we put an anchor text credit (varying the anchor text) in the footer of clients' sites. As it's a footer link, it's site wide. This strategy's been troubling me for a while and I've been anticipating a drop in our rankings ... especially in light of Penguin. But it hasn't happened. Any other developers our there taken a hit by having site wide links? anyone have any views on this? Anyone want to comment on the spurious and unlikely scenario that Google may recognise that web dev companies have always used site wide credits and may therefore be overlooking / not penalising them?
Technical SEO | | 2Stroke0 -
How not to lose link juice when linking to thousands of PDF guides?
Hi All, I run an e-commerce website with thousands of products.
Technical SEO | | BeytzNet
In each product page I have a link to a PDF guide of that product. Currently we link to it with a "nofollow" <a href="">tag.</a> <a href="">Should we change it to window.open in order not to lose link juice? Thanks</a>0 -
Diagnostic says too many links on a page and most of the pages are from blog entries. Are tags considered links? How do I decrease links?
I just ran my first diagnostic on my site and the results came back were negative in the area of too many links one a page. There were also quite a few 404 errors. What is the best way to fix these problems? Most of the pages with too many links are from blog posts, are the tags counted as well and is this the reason for too many links?
Technical SEO | | Newport10300