Excellent performance in BING, terrible performance in GOOGLE
-
Dear all,
We're struggling with the SEO of our platform www.taobao.nl for 6 months now. I posted some matters before on the MOZ forum and followed up the ideas that i received (tnx again But so far there really isn't much result.
Recently i found out that my platform is doing excellent in search engine Bing.com (ranking top 3/4 on my main keyword 'taobao') while my platform's homepage is still ranking dramatically in Google on the same keyword (ranking between position 180-280)
Does anybody have some insight for me what could be the reason for this or how/where i can fund it out?
Many thanks in advance!
Sander
-
Dirk,
We make use of the official Taobao API. Just as the other hunderds of 'taobao agents'.
Sander
-
I checked your website and states nowhere that you are associated with taobao.com - so I assume you are just "hijacking" the Chinese brand name for your own benefit. On top of that - you "steal" the content from the original site and auto-translate it to Dutch.
To be very honest - I don't see a reason why Google would start promoting your site. When I search for Taobao Google I get the .com version in Chinese rather than the Dutch version (I am searching with Google.be/Dutch version)
Suppose that a German would consider it a good idea to copy Bol.com to Bol.de and copy the complete offer and auto translate it to German - I don't think Bol would be very happy with that and I have strong doubts that Google would index and promote this site. What you are doing is not that different (even if you do it with the best intentions)
Dirk
-
Tnx Josh,
I have been very careful with the disavow tool. During the months of June/July i received many adult inlinks. Of the nasty kind... The opensiteexplorer tool indicated these links with a high spam rating.
These are the only ones i disavowed.
Any other reasons you see and can share would be appreciated!
Tnx, Sander
-
Hi!
I also noticed that and around june/july i disavowed all those spammy links. In my Webmastertools account i don't see them anymore under 'inlinks'.
Regards,
Sander
-
Have you checked the site's backlinks in Moz Open Site Explorer? To me it seems there are some pretty spammy backlinks, could this be the reason?
You could try disavow them here https://www.google.com/webmasters/tools/disavow-links-main
-
Well, what you're saying is not true.
Example: if I search for "tree" the first result is not tree.com, because tree is a very generic phrase and tree.com doesn't have huge brand. However, if I look for "apple" apple.com comes up number 1, due to brand associativity.
So, taobao is pretty generic word and, apparently, your brand is not big enough to overtake it. This is proved by category pages ranking high. Therefore invest in brand awareness and exposure.
As for Google "punishing" - i don't think so, because if you had some kinda penalty, it would be for domain, not for certain query. Basically, you wouldn't be rankings anywhere for anything.
Cheers.
-
Tnx Dmitrii,
It lead me to believe that Google might be punishing my platform for something that Bing isn't seeing.
Even within Google's results i can see that my homepage is ranking very bad (http://www.taobao.nl on keyword 'taobao') while category pages are ranking fine (search on 'taobao dameskleding' for example and the top 4 results are mine).
These 2 elements led me to believe there might be some technical reason for the not-ranking of my homepage. (note that the full focus is on the ranking of my homepage on keyword 'taobao' in Google)
Tnx again!
Sander
-
Hi there.
Bing, Yahoo and Google have completely different algorithms. It's quite easy to rank in first two, comparing to Google. Now, since the algorithms are so different, it's very hard to optimize for all engines at ones. I have many clients who rank in top 3-5 on yahoo, but nowhere in Google. The thing is that traffic share brought from non-google engines is so little, even when the rankings are great, that we pay very little attention to optimizing for those engines. Usually, if you can get good rankings on Google, good/fair rankings in other engines will follow.
So, you shouldn't really compare Bing and Google. "Forget" about Bing and start working on optimizations in Google without comparing to anything, because, most likely when Google rankings start growing, Bing rankings will go down, especially in the beginning of optimization journey. Of course, if most of your organic traffic brought from non-google engines and you don't think that it would change, even after good rankings in Google, then maybe you shouldn't be optimizing for Google (very strange feeling when I was typing it).
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google blocks certain articles on my website ... !
Hello I have a website with more than 350 unique articles, Most of them are crawled by Google without a problem, but I find out certain articles are never indexed by Google. I tried to rewrite them, adding fresh images and optimizing them but it gets me nowhere. Lately, I rewrite an article of those and tried to (fetch and render) through Google Webmasters, and I found this result, can you tell me if there is anything to do to fix that? BMVh4
Intermediate & Advanced SEO | | Evcindex0 -
Google news and Yoast News
Hi, I have a blog, I want to send my blog to Google news with the plugin "Yoast news".
Intermediate & Advanced SEO | | JohnPalmer
If I'll change the meta-title and ill keep the title of the post as is, for example:
Meta-title (yoast) - TEXT for Search engines | My Brand name
Post tilte - for users - TExT For Users and BlaBla there is a problem? the title of the page and the title of the meta should be same for Google NEWS?0 -
Google Not Displaying Rich Snippets
We implemented rich snippets for products some time ago. When viewing our site through a site:xxxx.com on Google, they don't show for every product, despite the fact that they should. I've taken some of the URLs that don't show rich snippets in the SERPs, ran them through Google's testing tool, and they display fine. Not sure what's going wrong here. Any thoughts?
Intermediate & Advanced SEO | | Kingof50 -
Bing Ranking Factors
I'm curious about the relationship (or lack of ) between Google rankings and Bing rankings. We took a huge hit last winter with Google and have since gotten back up to the top 3 and have been holding steady on all our most important terms. Most of our losses since regaining Google, have been with Bing. This week, we dropped 44 points on Bing and Yahoo! for our most important term. Are there known factors for Bing ranking? If so, can anyone please enlighten me? And does anyone think Bing rankings even matter these days?
Intermediate & Advanced SEO | | gfiedel1 -
Clickable links in Google SERP
Hi, I came across clickable links appearing below the meta description in Google SERP. The links are not necessarily the top pages for that particular domain and sometimes tend to reflect the newly added stock. Is there a way to determine what factors account for this? Thanks, mryxN.png
Intermediate & Advanced SEO | | RaksG0 -
Google alerts for products and categories?
I get daily Google alerts for our site and a competitor's site. I have noticed that I am getting multiple alerts a day from Google about products and product categories on the competitor's site. Every now and then there's an actual alert for a linking blog post or something else. How is Google noticing new product on this site but has never done the same for ours? Is there some kind of strategy involved here that I don't know about? The site is http://bit.ly/Q0o2ob
Intermediate & Advanced SEO | | IanTheScot0 -
How to Improve or Recover Google Image Search Performance (Queries, Impressions, Clicks)?
I want to improve or recover Google image search performance for my eCommerce website. My website was working well in Google image search but, I found negative performance since implementation of CDN for all images. Before CDN my image path was as follow. http://www.vistastores.com/media/catalog/product/cache/1/image/265x/9df78eab33525d08d6e5fb8d27136e95/1/0/10133_1.jpg After CDN my image path is as follow. http://lghttp.11720.nexcesscdn.net/805298/images/media/catalog/product/cache/1/image/900x800/9df78eab33525d08d6e5fb8d27136e95/1/0/10133_1.jpg I can see that, Google image search performance is going down after set up CDN on my website. Because, all images are available on external server. So, How to recover Google image search performance after CDN or any idea to improve performance? 6871173584_a85e22ce1c_b.jpg
Intermediate & Advanced SEO | | CommercePundit0 -
Nofollow links in Google Webmaster
I've noticed nofollow links showing up in my Google Webmaster tools "links to your site" list. If they are nofollow why are they showing up here? Do nofollow links still count as a backlink and transfer PR and authority?
Intermediate & Advanced SEO | | NoCoGuru1