Onpage Reviews, SEO & Traffic Uplift
-
Hi
I wondered if anyone knew of any case studies to reinforce the importance of on page reviews for SEO & increasing traffic.
I'd like to push it in my company, however it would be great to show them some results from a case study.
Thank you!
-
Awesome thanks, I'm on the right track then
-
I think the key point there is not the schema markup per se, but the fact that the reviews can be original content on that and that can help the page rank. That is the angle you want to start with with the Schema being the icing on the top. Improving the thin pages is the key first step. Lots of stuff out there on how Google does not like thin/duplicate content.
-
Great thanks! I'll give these a read
-
Hey
This is very helpful thank you. My main issue and motivation for doing this is to add to the thin product content we have on the pages.
I know we need a lot more content in terms of video etc, but I thought reviews could be a place to start. We have reviews already, but they're currently on a third party pop up and not on our site - so won't get crawled.
Thanks for the articles!
-
Markup for reviews will not help you rank for SEO directly. That said, if the page already ranks, then Schema markup for reviews that then shows in a rich snippet helps with your CTR on that position (and this helps solidify your position as Google sees the action on your result).
I cant find the reference, but wanted to mention, there was a recent article showing that you actually get a higher CTR in position #2 with some sort of rich snippet vs something in #1 position without a rich snippet. See if you can find it (or maybe someone else here can) for some reason my Google skills are failing me right now and I cannot find it. I must need more coffee. :-).
I cant release the actual data for client privacy reasons, but I can say from my own experience, we had a bunch of our pages on page 1 (usually top 3) for various local searches with review data marked up and the snippets would show for the reviews. There was a change in how the schema validated and we saw a ~6% drop in traffic to those pages when the snippets on the search results went away - this was with no significant ranking changes. We corrected the markup, Google crawled the site like crazy within 24 hours and we had our snippets and traffic back. It was pretty amazing to watch and validated everything I had seen others talk about.
Separately, I just got back from PubCon. Ton of people talking about using markup, most notably Duane Forrester from Bing. He spent half his keynote talking about advances in machine learning and the other half talking about how we all needed to use Schema.org. In other words, computers are getting smarter and smarter, but if you can, please help them out with markup.
Hope this helps you figure things out.
-
Unfortunately, many of these case studies are from agencies trying to sell their service.
Here are some I found that may help:
- https://vwo.com/blog/ecommerce-optimization-customer-reviews-increases-sales/
- http://www.bazaarvoice.com/case-studies/onedirect-case-study.html
- http://mountaineerdebbie.blogspot.com/2015/03/e-commerce-retailer-case-study.html
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Accessibility and SEO
How do you implement video meta data, closed captioning and transcripts to ensure both search engines and screen readers can crawl/read? For example, in a mostly text-based video with a simple audio track hosted one brightcove and embedded into our site, we want to make sure 1) google can crawl the text on the video and 2) a vision-impaired viewer would be able to use a screen reader to hear the text on the video.
Intermediate & Advanced SEO | | elmorse1 -
Title & Keywords
Hi Quick question on arrangement of keywords in titles. I know the order isn't so important anymore, but would there be a real issue if I want to rank for 'Henry Xtra' but my title reads 'Numatic Henry Xtra Vacuum Cleaner' Rather than 'Henry Xtra Vacuum Cleaner' ?? Will it really make much difference? Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Are backlinks the most important factor in SEO?
I have had an agency state that "Backlinks are the most important factor in SEO". That is how they are justifying their strategy of approaching bloggers. I believe there are a lot more factors than that including Target Market definition, Keyword identification an build content based on these factors. What's everyone's thoughts?
Intermediate & Advanced SEO | | AndySalmons0 -
Need onpage site audit and seo
i have a pretty old ecommerce website for home decor products. It has been experiencing some rank loss in the past year. No manual penalty but algo rank losses. I need someone to fix seo related issues on my site. It runs on magento with multistore configuration. please reply if you can offer any help nick
Intermediate & Advanced SEO | | orion680 -
Frames and SEO
In the old days frames were a problem because they could end up being orphaned pages that get indexed and appear in the SERPS but had to navigation so they were useless. Are frames still a problem with Google and if so what are the suggested solutions?
Intermediate & Advanced SEO | | siteoptimized0 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
Majestic SEO - Neighbourhood Checker
Hi there, I have placed an article on a blog which I am very happy with, the webmaster has came back to me and suggested more blogs which they are relevant to my niche, so all good, however when checking the neighbourhood checker in Majestic SEO, I had entered one of the domains he suggested then Majestic SEO gave me this message: Note: we recommend checking this IP: 99.45.343.45 (this is because some domains have multiple IPs or this one changed it recently). please note IP is just an example. Once I checked the IP, all the domains he had suggested were all listed under that IP, should I avoid placing anymore articles on these domains? from an SEO perspective. Kind Regards,
Intermediate & Advanced SEO | | Paul780 -
Advice on further SEO
I am frustrated by a lack of progress for a major keyword I want to rank for. I have made several pages, optimized with Onpage and even a whole site but I can't seem to get my ratings up. I am hoping somone can take a look at my pages and efforts and offer me some advice... Keyword is "National Currency" One site is devoted to this keyword: NationalCurrencyValues This site is ranked 30th and is down 9... and this page on another site is devoted to the same keyword ranked 26th is: http://www.antiquebanknotes.com/National-Currency.aspx
Intermediate & Advanced SEO | | Banknotes0