Outreach with your own name
-
I always send outreach under my own name. I use either my private e-mail address or an own e-mail address from the clients domain. I just send out 10 emails and I did get 6 replays which 4 of them started about my SEO background . The response rate was great, but my SEO background isn’t in this case.
How do you guys handle this situation?
I have always used my own name because it feels right. It’s also handy in case I pick up the phone or visit an link prospect in person.
The disadvantage is that people directly doubt my sincerity or they want to sell me a paid placement.
Love to hear your take on this.
-
Hi Andy,
Thanks for sharing. I stumbled upon it right after I posted this discussion on the Q&A. It's an great video and does indeed gives a lot of helpfull information!
-
Hi Bob,
Have a watch of Rands Whiteboard Friday on Outreach here. He talks about many aspects of outreach and you can probably pick up some great ideas.
-Andy
-
Hi Josh, thanks and you're right. I should just deal with that fact. Mabye take some more time to get to learn the partners I'm focusing on before throwing in an request or what so ever and see if that could set me a bit futher apart from what most people consider spam.
-
Thanks taking the time to repond Dmitrii! This really helps.
-
Yes, it does. Why is it bad? I assume that for your own outreach you are "outreaching" about seo stuff.
As for non-seo related companies - I usually use our clients info@ email or marketing@ email.
That way it's not related to me, but the company. If you do want to use your own name, then I don't think there is a way to go around your problem.
As for this: "people directly doubt my sincerity or they want to sell me a paid placement" - it's always going to be present and I don't think there is a way to get rid of it, unless your clients' companies become very authoritative in their fields.
-
When i e-mail them as Bob, or Bob from Client company X they Google my name (my last name is in the e-mailadres and in my senders name) and find out pretty quickly I'm an SEO. Today this was even 4 out of 10 people I e-mailed.
They replay with stuff like "I can see you're an SEO professional" and other related messages.
Did this clearify the explanation for you?
-
can you explain what you mean here:
I did get 6 replays which 4 of them started about my SEO background . The response rate was great, but my SEO background isn’t in this case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Should I create new content or outreach for links for a specific KW?
A few keywords my company would like to go after are: Mobile homes for sale Manufactured homes Mobile Home Dealers. The question is should we create unique content around these keywords then market it heavily in hopes to rank that new individual page / post OR should we just be doing outreach for back links and anchored text to link to our primary domain that is already much stronger with a 38 DA? Thoughts?
Link Building | | Cfarcher0 -
Backlinks to an anchor name URL: How Google sees them
I have been searching for the answer to this question and to my surprise have yet to find anything on the web. This is my situation: I have a form at the bottom of one of my pages and have another website that wants to link to this page, more specifically this form. I have an anchor link on the page to this form already. I was planning on sending the anchor name URL to the Webmaster to link to my page so their users will go straight to my form. My question is: do I lose link juice to my URL from this link because it is an anchor name URL? Does Google see this link that goes to a specific portion of my page to be less valuable than if I just linked to the plain URL? Cheers Sean
Link Building | | Tyler1232 -
Non-profit link outreach with limited resources
Our competitive metrics are good but we need to increase our linking root domains to beat our competitors and climb a few critical positions in the SERPs. We have drawn up a link-building strategy based on Moz's very helpful guide, and begun trying outreach. We're a non-profit and the content we are pushing is blog content like this, in-depth articles like this (which, incidentally, do well in search), and we're also going to start creating more infographics and other types of content to try to generate some traction that way. However, based on the success of the campaign so far, it seems unlikely we'll acquire links at the rate we need to in order to keep up with our competitors, particularly given that we only have three people who can spend time on this (at a total of around 1.5 days per week). Clearly this is something we need to persevere with and integrate into our normal content cycle, but I can't see us picking up more than a dozen or so links a year unless something unexpectedly goes viral! It seems like link outreach is so common that it's very hard even to get link targets to engage with you on social media. People just see it as spam. It would be interesting to hear what other people have done successfully to help us figure our what a realistic approach to link building looks like.
Link Building | | SOS_Children0 -
What outreach tools do you use?
I was wondering what an SEO with years of experience used to perform outreach campaigns? What software (Buzzstream, Inkybee), what email service (MailChimp), what prospecting tools (Buzzsumo)? What's the ultimate pairing of software and tools for maximum results (with the best client-facing KPIs)?
Link Building | | TinaMumm0 -
Affiliate Banner File Names?
Hello, I have this certain website. Is has an affiliate/referral system. Within this system I am adding affiliate banners for our members to use in order to promote the site. They are also getting paid for each referral of course. There is a little box where they can copy and paste the code and it contains the image and a link to the home page with their referral ID. So my question is, should I make these file names keyword rich? I am wondering if that would have any kind of SEO impact when they are linking to my website? Does it matter about the file name and ALT tag when it is on their website, but pointing to mine? Or will that only help their website? If it will not have any effect at all then I will just use the basic 300x300 type file name for them. Thanks in advance,
Link Building | | OsideRida06
Gary Darling III0 -
Giveaway outreach - duplicate content?
I'm thinking of hosting a giveaway, and promoting this to bloggers. Thinking of how to go about this, I've run into a sort of a road block. I'm thinking the best way would be to attach a flyer detailing the giveaway so that bloggers have easy access to the information. However, I fear that a lot of them will just copy + paste from the flyer straight to a blog post - which will create a lot of duplicate content. Anybody in the community willing to share their experiences and how they were able to go around the duplicate content issue?
Link Building | | ALLee1 -
Blogger Outreach Tools
I am currently working on a few campaigns and initiatives which would be really good for blogger outreach.. Anyone used any of these services? http://www.grouphigh.com http://www.blogdash.com/ What's your thoughts?
Link Building | | EwanFisher0