Ecommerce - SEO Quick Wins?
-
Hi
I wanted to find out if anyone had any quick wins for an ecommerce site & SEO. I am the only SEO and we have a small online team and an ecommerce site with thousands of product pages.
It's impossible to optimise everything, and we have taken the top 100 products and optimised them - starting from scratch with keyword research.
I'm now struggling to prioritize what we need next - I know we need better internal linking, content, social and lots more, but this isn't something I can get through alone.
I need a starting point and perhaps something with a quick win initially?
Thanks
-
I no this question is bit old, however I found it relevant to my own site,
All I can say is... breath take stock and focus on the task in hand. what I mean by that is try not to get wrap in the world of seo yes most things are the same. however there's about a million ways of doing these things.
I found it better to concentrate on one task at a time, like doing all top titles & meta tags.
its hard as its only me doing the website whilst doing a full time job.
however like they say Rome was built in a day and it will all come good one day lol
good luck
-
This auto-linking tool has some nice customization options. I went through and created keyword/link pairs - no automation there. And, I also limited the link insertion to specific areas of the site.
-
Hi Justin,
Thank you for the feedback. What I find difficult, is that we're a generalist ecommerce supplier and our keywords are competing with the likes of Amazon / Ebay.
I've also started adding unique content to our category pages, but right now the template isn't the best. I want to add content in a better way for the user, I want to make it work for the customer and not be pointless text just for SEO.
With gaining brand mentions, are there any quick wins here? I mean, outreach is a huge task alone and one I can't focus on full time.
Thanks!
-
-
I personally would concentrate on your Title tags, modifying the title tags to reflect your researched keywords will have a relatively quick turnaround if optimized correctly. If your CMS allows, change the whole structure to stay within Moz/Google suggested limits. Add unique content to your category pages, and optimize those titles as well.
-
Compress images, caching, server optimizations, etc to increase website speed as much as possible, an increase usability.
-
Gain low hanging fruit quality relative links, for example, any links to industry brand lists, any brand mentions without links, charity sponsorships without links etc.
-
-
Hey
Auto internal linking sounds great, did you set up rules for how it worked? To ensure it made sense and linked to relevant pages?
Thanks!
-
I'll add something two items...
#1. We had solid success with sorting out the right formula for canonicalization and pagination. It was tricky for us because we have faceted navigation + sorting parameters (like, sort by price) + multiple pages of products.
#2. Auto internal linking, we found an off-the-shelf extension to our CMS (Magento) that allowed us to auto-insert links across our site.
-
Hi,
I have checked through our schema, there were a couple of tweaks but after user the testing tool it's correct - unfortunately it's still not showing.
I did read on here that Google won't show it for everyone?
-
One thing that I think all ecommerce sites need to be adopting these days, if you haven't already, is Product schema. Even if it doesn't directly impact your rankings (which, by the sounds of it, it may in future if not a little already), it can certainly influence searchers to click on your result above others that may even rank above you.
Some reading on Product Schema, direct from the horse's mouth:
https://developers.google.com/structured-data/rich-snippets/products -
Thanks!
I have optimised key pages & raised that we get page speed looking into - I have to raise it to another team and it's not been prioritised due to other things.
I know we also need good backlinks - but the process of creating great content people link to takes time, I am starting to work on it, but it's not a quick fix.
Thanks for the Moz audit - I'll take a look!
-
Haha sure, perhaps 'll re-phrase and ask - what you would start with?
I've started with optimising current product/category pages so we're focusing on the correct keywords. I know we need more content & internal linking, but I guess I'm caught up with what task to start?
-
Hi
The quick win is page loading speed. If the site is slow 2 seconds + - often getting it below two seconds you will see often a jump in traffic to your website. Google certainly likes the site more!
If forced to choose 1 - that would be my start, page loading speed.
The second quick win - is ensuring the key pages are optimized, ie title tag, H1 to answer the searchers query.
And a third to make it is not a "quick win" is a link audit or detox if required.
But as silk stream states - without knowing your site. It is hard... but that is a super quick answer to your query.
Though in fairness I would take a extra 24 hours and walk through the attached site audit, identify weaknesses and then prioritize.
https://moz.com/blog/technical-site-audit-for-2015
Hope that assists.
-
Unfortunately, without knowing the types of products you sell, what you've done so far, site structure of categories and subcategories, etc, it's difficult to say what direction to go in for a "quick win".
It might be that there's no "quick win"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Wordpress Blog Integrated into eCommerce site - Should we use one xml sitemap or two?
Hi guys, I wonder whether you can help me with a couple of SEO queries: So we have an ecommerce website (www.exampleecommercesite.com) with its own xml sitemap, which we have submitted to the Google Webmasters Console. However, recently we decided to add a blog to our site for SEO purposes. The blog is on a subdomain of the site such as: blog.exampleecommercesite.com (We wanted to have it as www.exampleecommercesite.com/blog but our server made it very difficult and it wasn't technically possible at the time) 1. Should we add the blog.exampleecommercesite.com as a separate property in the Google Webmaster tools? 2. Should we create a separate xml sitemap for the blog content or are there more benefits in terms of SEO if we have one sitemap for the blog and the ecommerce site? If appreciate your opinions on the topic! Thank you and have a good start of the week!
Algorithm Updates | | Firebox0 -
Need to be reindexed quickly - SERP is showing a 404
So there was a mistake made where a 404 error was placed in the canonical URL for the pages my company made. We need to have these pages quickly reindexed. I asked GWT to fetch them and have an updated sitemap but the SERPs are still the same. Any tricks anyone knows that would allow me to get reindexed faster?
Algorithm Updates | | mattdinbrooklyn0 -
SEO For sub locations for specific services
Hey Guys, I am currently creating a website for my business that will be marketing through SEO very heavily. I Live in NYC, and i'd like to rank up for the individual locations such as Queens, Brooklyn, Long Island and eventually if my domain authority and other long hall metrics kick in NYC. What I find very tiring is targeting these locations all separately, it means I need to create the same site 4 times with completely different and unique content. Should this setup work for me, and is there a risk that Google will see 4 web design pages, and basically say even though the content is unique your ranking up for web design with a location too many times? from my understanding this is not a problem now, but is this a future risk? It also becomes extremely difficult for site navigation with about us pages, contact us pages, and other pages that either have to be duplicated or all pages shown on sidebar for navigation. Please share your thoughts with me, THANKS!!!
Algorithm Updates | | tonyr70 -
Any SEO thoughts about Google's new Data Highlighter for products?
After searching around on the web for a while I couldn't find any case studies or interesting posting about Google's new feature to highlight structured data. In Google Webmaster Tools you can now tag your products to be displayed as structured data in Google's search results. Two questions that rose immediately: 1. What effect will Google's new Data Hightlighter for products have on your SEO? Can we expect better CTR's for productspage results in Google? Better conversion rates perhaps? Any case studies that show KPI improvements after using structured data for products? 2. I would love to see some examples in the search results to see what productpages would look like after Data Highlighting it. Your thoughts or input about this subject will be much appreciated.
Algorithm Updates | | SDIM0 -
Seo results are down. Is my "all in one seo pack" to blame?
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack. I would appreciate it if someone could do a quick sweep and share their thoughts. Thanks!
Algorithm Updates | | Noobtraveler0 -
Need some Real Insight into our SEO Issue and Content Generation
We have our site www.practo.com We have our blog as blog.practo.com We plan to have our main site in a months time from now as www.ray.practo.com The Issues - I will then need to direct all my existing traffic from www.practo.com to www.ray.practo.com Keeping in mind SEO and also since I will be generating new content via our Wordpress instance what are the best ways to do this so that google does not have difficulty in find out content 1. Would it be good if I put the Wordpress instance as ray.practo.com/ blog(wordpress instance comes in here in the directory) / article-url 2.Would it be better with www.practo.com / ray / blog/article-url I am using wordpress to roll out all our new SEO based content on various keywords and topics for which we want traffice - primary reasons are since we needed a content generation cms platform so that we dont have to deal with html pages and every time publish those content pages via a developer. Is the above - what soever I am planning to do in the correct manner keeping SEO in mind. Any suggestions are welcome. I seriously need to know writing seo based content on wordpress instance and have them in the urls is that a good idea? Or is only html a good idea. But we need some cms to be there so that content writers can write content independently. Please guide accordingly. Thanks
Algorithm Updates | | shanky10 -
URL SEO
Hi All I am completely new to SEO and I have a question about URL's which I would like advise on. We are about to launch an immigration consultancy website which caters for several countries. For the example below we are targeting the keyword "UK Visit Visa", which URL would be better from an SEO prospective? 1. www.example.com/uk/visit-visa
Algorithm Updates | | Fuad_YK
2. www.example.com/uk/uk-visit-visa Thanks, Fuad0