Ecommerce - SEO Quick Wins?
-
Hi
I wanted to find out if anyone had any quick wins for an ecommerce site & SEO. I am the only SEO and we have a small online team and an ecommerce site with thousands of product pages.
It's impossible to optimise everything, and we have taken the top 100 products and optimised them - starting from scratch with keyword research.
I'm now struggling to prioritize what we need next - I know we need better internal linking, content, social and lots more, but this isn't something I can get through alone.
I need a starting point and perhaps something with a quick win initially?
Thanks
-
I no this question is bit old, however I found it relevant to my own site,
All I can say is... breath take stock and focus on the task in hand. what I mean by that is try not to get wrap in the world of seo yes most things are the same. however there's about a million ways of doing these things.
I found it better to concentrate on one task at a time, like doing all top titles & meta tags.
its hard as its only me doing the website whilst doing a full time job.
however like they say Rome was built in a day and it will all come good one day lol
good luck
-
This auto-linking tool has some nice customization options. I went through and created keyword/link pairs - no automation there. And, I also limited the link insertion to specific areas of the site.
-
Hi Justin,
Thank you for the feedback. What I find difficult, is that we're a generalist ecommerce supplier and our keywords are competing with the likes of Amazon / Ebay.
I've also started adding unique content to our category pages, but right now the template isn't the best. I want to add content in a better way for the user, I want to make it work for the customer and not be pointless text just for SEO.
With gaining brand mentions, are there any quick wins here? I mean, outreach is a huge task alone and one I can't focus on full time.
Thanks!
-
-
I personally would concentrate on your Title tags, modifying the title tags to reflect your researched keywords will have a relatively quick turnaround if optimized correctly. If your CMS allows, change the whole structure to stay within Moz/Google suggested limits. Add unique content to your category pages, and optimize those titles as well.
-
Compress images, caching, server optimizations, etc to increase website speed as much as possible, an increase usability.
-
Gain low hanging fruit quality relative links, for example, any links to industry brand lists, any brand mentions without links, charity sponsorships without links etc.
-
-
Hey
Auto internal linking sounds great, did you set up rules for how it worked? To ensure it made sense and linked to relevant pages?
Thanks!
-
I'll add something two items...
#1. We had solid success with sorting out the right formula for canonicalization and pagination. It was tricky for us because we have faceted navigation + sorting parameters (like, sort by price) + multiple pages of products.
#2. Auto internal linking, we found an off-the-shelf extension to our CMS (Magento) that allowed us to auto-insert links across our site.
-
Hi,
I have checked through our schema, there were a couple of tweaks but after user the testing tool it's correct - unfortunately it's still not showing.
I did read on here that Google won't show it for everyone?
-
One thing that I think all ecommerce sites need to be adopting these days, if you haven't already, is Product schema. Even if it doesn't directly impact your rankings (which, by the sounds of it, it may in future if not a little already), it can certainly influence searchers to click on your result above others that may even rank above you.
Some reading on Product Schema, direct from the horse's mouth:
https://developers.google.com/structured-data/rich-snippets/products -
Thanks!
I have optimised key pages & raised that we get page speed looking into - I have to raise it to another team and it's not been prioritised due to other things.
I know we also need good backlinks - but the process of creating great content people link to takes time, I am starting to work on it, but it's not a quick fix.
Thanks for the Moz audit - I'll take a look!
-
Haha sure, perhaps 'll re-phrase and ask - what you would start with?
I've started with optimising current product/category pages so we're focusing on the correct keywords. I know we need more content & internal linking, but I guess I'm caught up with what task to start?
-
Hi
The quick win is page loading speed. If the site is slow 2 seconds + - often getting it below two seconds you will see often a jump in traffic to your website. Google certainly likes the site more!
If forced to choose 1 - that would be my start, page loading speed.
The second quick win - is ensuring the key pages are optimized, ie title tag, H1 to answer the searchers query.
And a third to make it is not a "quick win" is a link audit or detox if required.
But as silk stream states - without knowing your site. It is hard... but that is a super quick answer to your query.
Though in fairness I would take a extra 24 hours and walk through the attached site audit, identify weaknesses and then prioritize.
https://moz.com/blog/technical-site-audit-for-2015
Hope that assists.
-
Unfortunately, without knowing the types of products you sell, what you've done so far, site structure of categories and subcategories, etc, it's difficult to say what direction to go in for a "quick win".
It might be that there's no "quick win"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you optimize a blog post for SEO after the RankBrain?
Hi Guys Just curious to hear what you guys do to rank blog posts in the top in Google especially onsite, after the RankBrain update? Do you still use SEO tools to optimize this or are the SEO tools outdated for this? If yes which tools do you use to get success with? Cheers John
Algorithm Updates | | igniterman750 -
Using Brand value for SEO: Can we use keyword with brand name?
Hi Moz community, I am curious to know this. Let's say there is a brand value for a company. It has it's own popularity that it's been mentioned across the internet and social media directly with brand name without their service or industry keyword. Now if the company started promoting themselves like keyword along with their brand name, will it help them to rank for that keyword. For example, Moz is already famous, now they want to rank for "SEO" and related keywords, so they started calling themselves on internet "Moz SEO"; will this fetch them in ranking for keyword SEO? My ultimate question is, using primary keyword along with brand name will work out in ranking for that primary keyword or not? Thanks
Algorithm Updates | | vtmoz0 -
Rerouting and SEO
I have the urls urlA.com (est 2010) and urlB.com (est 2015). The newest (siteB.com) is currently redirected to urlA.com. For branding purposes, I think it is important to market and direct traffic to urlB.com (the newest). What effect will it have on SEO if I make a change to switch those...and have urlA.com (which older site - 2015) redirected to urlB.com?.
Algorithm Updates | | Michelle08210 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
What's the current situation for exact match ecommerce domains
I'm looking for some current opinions on exact-match domains when it comes to ecommerce sites. I currently own an "OK" brandable domain in a specific ecommerce niche. The opportunity has now come along to own the exact match domain for this category. For example catfood.com Is it more advisable to focus on brandables these days? I know Google doesn't give weight to exact match anymore but is there still a correlation not causation factor to consider? IE: the links back would be more targeted possibly?
Algorithm Updates | | NoClueSEO0 -
How will SEO be impacted by Google's new Knowledge Graph?
With the recent announcement of Googles new Knowledge Graph, the SERP will be different. Will this present a new set of SEO best practices?
Algorithm Updates | | PerriCline0 -
Is using WPML (WordPress Multilingual Plugin) ok for On-Page SEO?
Hi Mozzers, I'm investigating multilingual site setup and translating content for a small website for 15-20 pages and came accross WPML (WordPress Multilingual Plugin) which looks like it could help, but I am curious as to whether it has any major international SEO limitations before trialing/buying. It seems to allow the option to automatically setup language folder structures as www.domain.com/it/ or www.domain.com/es/ etc which is great and seems to offer easy way of linking out to translators (for extra fee), which could be convenient. However what about the on-page optimization - url names, title tags and other onpage elements - I wonder if anyone has any experiences with using this plugin or any alternatives for it. Hoping for your valued advice!
Algorithm Updates | | emerald0 -
Does my overly dynamic website hurt my SEO?
I have heard from a couple of people that my overly dynamic URL's hurt my SEO tremendously. Can anyone verify that? Of course my provider says it doesn't matter but I take what they say with a grain of salt. Another thing, my web crawls show a TON of errors for duplicate page title and overly dynamic url and duplicate page content. How big of a deal is this? http://www.nvclothing.com
Algorithm Updates | | sviohl0