Pagerank 0 vs Page Authority 53....?
-
I sometimes see sites with PageRank 0 but Page Authority 50+.
For instance http://auto.beginthier.nl/:
PageAuthority = 53
mozRank = 4,64
mozTrust = 5,69
Root domain links = 42
PageRank = 0How should i interpret these stats? If or instance i'm optimizing for a car related website (a site about: car parts, car insurrance, classic cars), would these be a good place or a bad place to get links from (ignoring the benefits of direct traffic)?
PA = 53 (very good) Vs. PR = 0 (very bad)?
-
Hi Lawrence,
Your research is quite interesting. It sounds like there's benefit from adding links to this type of directory in the Netherlands regardless of the SEO benefit - if the Dutch are using these types of sites as their start pages, then you may actually gain a fair amount of traffic.
Although we have a few banklinks from Dutch directory pages, I cannot say that this was part of any strategy similar to yours. I'd be really interested to know if it works for you, and also whether you get a fair bit of traffic from them.
Please post a blog or something about it in a few months - it would be very much appreciated!
Matt
-
Hi Matt thanks for you reaction,
I'd normally never go after directory links for an international site, but i think in the Netherlands there is something 'special' going on here. People in Holland seem to use these directories as there 'homepage'. They are called startpagina's with www.startpagina.nl being the most authoritive one. It seems like Google values these links like any other natural link.
I'm making these conclusions after looking closely at other big players in the niche im working in.
When researching http://www.independer.nl/ http://www.easyswitch.nl/ and http://gaslicht.nl/ in open site explorer the highest rated links seem to come from these type of directories/startpagina's. They get links from subdomain directories/startpagina's that are closely related to the keywords they are trying to rank for and often have exact match anchor texts.
When i saw this i thought i could easily replicate these link profiles over time, but would only take over links from pages with good stats: PA 45+ and PR 2+.
This is how i bumped into http://auto.beginthier.nl/ with PR 0 and PA 53. Btw this site was created in 2002 according to archive.org. So its not a new page. Maybe it's the architecture as you suggested then coz the homepage has Pr 2 and the rest 0 http://www.beginthier.nl/.
-
Hi Lawrence,
It's hard to tell why that page only has a pagerank of 0. If you do some relevant searches in Google, do you see the page appearing in SERPs? Having a PR of 0 doesn't necessarily mean it's not worth getting a link from them - the page could be new, they could have poor architecture, etc.
I would suggest that more important factors from linkbuilding include: contextually relevant webpages, non-spammy anchor text*, and not going over board with loads of similar looking links.
*If you're on a linkbuilding mission across these directory pages, try not to link to the same page with the same anchor text over and over again. Google will spot this and will either give you a slap on the wrist, or just not pass any link juice to your website from the links - either way, it's pointless.
If you're in doubt, it is MUCH better to get only a couple of really valuable links from high authority websites, then it is to get hundreds of links from low value websites.
Best,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority
I am very new to SEO. I've built a dog grooming website for a business that my wife and I have established. www.petsalonbarkavenue.com When I try and check the metrics out, it keeps showing I have a 1 on page authority, and a 1 on domain authority. When I check a competitors site, they have certain anchor text that Moz has identified. I am pretty certain that our business is listed on the same directory as this competitor, yet Moz doesn't identify my site's anchor text. Am I doing something wrong? or is my site so new, that Moz hasn't been able to find it? Craig
Link Building | | cback0 -
Yandex vs. Google
I own an e-commerce website and my primary keyword ranks on page one of Yandex, but page 12 of Google. I have had some (likely less than optimal) links built to my website over the years. Considering Yandex doesn't take links into account, which is more likely? a. My high ranking on Yandex is indicative of where I COULD be ranking on Google if the unnatural links weren't being held against me. b. My page 12 ranking on Google is indicative that because links are still of value in Google, all of the sites above me have more and/or better quality of them. For example, A LOT more big name sites rank highly in Google as opposed to Yandex... presumably because they have a ton of good links that I (and other smaller sites) can't naturally get. Thoughts?
Link Building | | riahc0 -
Do links in hosted documents help with domain authority?
When giving presentations in our industry, we often find that the PDF or PPT document is then hosted on the origination's domain for download by event attendees. If these files have links, do they count as inbound followed links?
Link Building | | ULCRobotics0 -
Blog snippets on home page
Mozzes, We're running a real estate portal in which we have a pretty good news/blog section running on wordpress. It's placed into our LAMP site on a dash from our root URL: www.ourportal.com/news/ To attract traffic via our landing pages we publish article snippets from the blog, linked to the complete articles. What would be the optimal SEO here to lead the spiders to the orignal content? Follow, Noindex? Best Johan
Link Building | | PropertyPortal1 -
What are your favorite tactics for getting links to money-pages?
We've got content marketing and other great tactics for getting links to content pages, but what are your favorite tactics for getting links to your money pages (i.e. product pages, landing pages, devices pages, sales letters, etc.) For example: For certain sites (especially some ecommerce sites), one can get a few backlinks by doing giveaways, contests, or events Some sites can give their product to bloggers to review If you're selling an exciting product and/or a product that appeals to a passionate user base, such tactics can work great. There are some sites that such tactics won't work very well for, though. For example, if you sell a boring or highly specialized product that bloggers won't want to review or giveaway as a contest prize - such as valves used in a specific commercial application, or an expensive B2B product that you can't really giveaway. Creativity is of course important, but sometimes it can only take you so far. What are your favorite strategies for getting quality backlinks to your "money pages" especially for sites that don't fit into the "ecommerce site selling cool stuff" category?
Link Building | | AdamThompson0 -
Header and Footer Links on Home and other catelog pages of site
Hello, in our site www.mycarhelpline.com - we have just reworked on header and footer links. Have removed lost of unncessary footer links. However, the header links on extreme top right side has some links like - login, register, about us, partner with us etc. Is is that google will give importance to these links and i rather should move them to footer links of page and should move the most important anchor links on the top header. Pl suggest
Link Building | | Modi0 -
When is link building an SEO priority? (vs. something else)
I'm considering hiring an SEO vendor for link building, and assessing whether or not my website really needs link building, vs. another SEO priority (for instance, I KNOW there's an opportunity for local SEO). What factors should I look at to determine if link building is a high priority? Should I just compare the number links my site has with competitors, using a tool like Open Site Explorer?
Link Building | | HZseo0 -
Multiple KW's , on-page and anchor text
Hello, For each page on my site, I've targeted one primary keyword and three to four secondary keywords. All of the keywords variants are tightly themed. With some on-page, I've ranked page two or three for all of the keywords and many are starting to convert based on Analytics data. Each page scores an "A" using the SEOmoz KW targeting tool for the "primary keyword only". For secondary keywords, I've only included words but not the complete keyword. For example, if the primary keyword is "blue green widgets" and the secondary keyword is "get blue green widgets", I've included the word "get" throughout the copy to target the secondary keyword. My questions are... Should I include each secondary keyword once in the copy and not just the word "get" for example? Just wondering if there is a better approach to target all of the keywords via on-page. When getting links to each page, how would you vary the anchor text to target all of the keywords, primary and secondary? Thanks!
Link Building | | ShaneO0