SEOmoz Campaign Setup: What would you do?
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I've been using moz for nearly a year now. Initially when I set up our site (rac.com.au) it was as a single campaign for the rac.com.au domain.
However, our business has a number of different product offerings and marketing teams (Insurance, finance, travel/tourism, automotive, security etc) - would I be better off setting each of these 'sub' brands as a campaign on their own using the 'folder' campaign setup?
For example, have a campaign setup for the Insurance business (rac.com.au/insurance) folder, Finance business (rac.com.au/finance) and so forth?
The advantage I see to the folder campaign setup is more specific reporting for each of the business units. Are there disadvantages to this?
Any recommendations would be greatly appreciated.
Cheers
Ryan
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It sounds like you have a big site (# of URLs) so I'm going to side with the idea of adding the different campaigns. I think I would do it that way for easier/better quality and tracking breakdowns.
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