Google Answer Box Optimization?
-
Anyone have any luck in optimizing your site to show up in the Google Answer Boxes that popup for informational queries? (for example: "what is seo?")
I've read many of the articles that have been written on the subject, and have been able to show up for many queries by a) ranking high organically, b) placing the question at the top of the page, and then answering it succinctly.
However, for one term a competitor continues to show up in the answer box instead of us, despite their site ranking lower organically in the search results.
Anyone have any experience/advice for replacing a competitor in the Answer Box? Thanks!
-
I wouldnt say only backlinks were the reason as backlinks is only one part. I gained links from Wiki - as you know Google loves Wikipedia and pulls a lot of information from Wiki to knowledge graph. I build backlinks from Wiki and some other sources to our main page. After about 5-6 months, the answer box was showing.
I also remember one thing that I forgot to mention earlier. It can sometimes take a lot of time to kick competitor out of answer box and get yourself up there.
Food for thought - If you can build a click through relationship between searches and the webpage in question, I am sure Google can start giving you more favor if you increase click through rate for that particular keyword of yours. If you are already ranking higher then chances are that you are getting more clicks already but maybe from a different geographic location your competitor is getting more clicks and has a better click through rate.
-
Thanks Malika! Our site does have high domain authority, and in general we tend to outrank our competitor and show up in the answer box, but for one specific query our competitor's site stubbornly continues to show up in the answer box above us.
I've updated the content quite a bit, but so far haven't seen any results. You mentioned backlinks-- do you have any instances where a page wasn't showing up in the answer box, and you were able to get it to show up solely through backlinking?
-
Thanks! Do you have any examples where you were able to show up in the box just by building more backlinks?
-
Hi Takeshi,
I was able to get answer boxes for a client of mine in dental industry. From my observations and experience, you can get answer box only if your content has conversational lines in there. For example - how to, why, etc.
As I dont have a clear picture of your example I cant give you a lot of information but feel free to PM me if you wish to discuss it further.
Some of the things to keep in mind to appear in answer boxes -
1. Keep the titles very close to the search terms (ex. search query - What is the cost of _________. This should be included in your title and be good to make it appear in header tag too.
2. If the information you are trying to put in answer box can be put in a table on your content page, that would be great! The particular case where my client was able to get an answer box had some content displayed from the table. So in answer box, the whole table was showing.
3. Check your domain authority with your competitors. Is your competitor the one with higher domain authority? A lot has got to do with the sites that are linking to your competitor and the domain authority they have got.
4. Update your content frequently. This is another big factor as Google prefers to display content from sites that serves fresher content.
5. Backlinks - gain strong authority backlinks. I ran a campaign for this client where I worked on gaining strong links.
Hope this helps. Feel free to PM me. I would be happy to help.
- Malika
-
I am not sure what video I was listening to but it was a SMX for sure and there was the same topic. As far as Google representative answer is concern, they try to get this information from the website, they think is more trusted.
I don’t think there is much you can do about it but if you can get more authority links to that page and your content is pretty much design in such a way that it’s a perfect fit for Google Answer Box, I am sure Google will pick you up instead of your competitors.
Personally, I think there is no defined process for it, I mean after all the work, Google might not change the result so all you can do is to try and see if it works or not for you!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Report A SEO Agency to Google
Our competitor has employed the services of a spammy SEO agency that sends spammy links to our site. Though our rankings were affected we have taken the necessary steps. It is possible to send evidence to Google so that they can take down the site. I want to take this action so that other sites will not be affected by them again.
White Hat / Black Hat SEO | | Halmblogmusic0 -
How to fix site breadcrumbs on mobile google search
For past one month, I have been doing some research on how to fix this issue on my website but all my efforts didn't work out I really need help on this issue because I'm worried about this I was hoping that Google will cache or understand the structure of my site and correct the error the breadcrumb is working correctly on desktop but not shown on mobile. For Example take a look at : https://www.xclusivepop.com/omah-lay-bad-influence/
White Hat / Black Hat SEO | | Ericrodrigo0 -
How to stop google bot from crawling spammy injected pages by hacker?
Hello, Please help me. Our one of website is under attack by hacker once again. They have injected spammy URL and google is indexing, but we could not find these pages on our website. These all are 404 Pages. Our website is not secured. No HTTPS Our website is using wordpress CMS Thanks
White Hat / Black Hat SEO | | ShahzadAhmed0 -
I have 4012 links from one blog - will Google penalise?
My website (http://www.gardenbeet.com) has 4012 links from http://cocomale.com/blog/ to my home page -a banner advert links from the blog - I also have 3,776 from another website to 6 pages of my website 1,832 from pinterest to 183 pages etc etc overall there are 627 domains linking to my website I have been advised by a SEO company that I was penalised in about may to july 2012 due to a large number of links coming from one domain or two domains is that true? should I ask the blog owner to remove my link?
White Hat / Black Hat SEO | | GardenBeet0 -
Google admits it can take up to a year to refresh/recover your site after it is revoked from Penguin!
I found myself in an impossible situation where I was getting information from various people that seem to be "know it all's" but everything in my heart was telling me they were wrong when it came to the issues my site was having. I have been on a few Google Webmaster Hangouts and found many answers to questions I thought had caused my Penguin Penalty. After taking much of the advice, I submitted my Reconsideration Request for the 9th time (might have been more) and finally got the "revoke" I was waiting for on the 28th of MAY. What was frustrating was on May 22nd there was a Penguin refresh. This as far as I knew was what was needed to get your site back up in the organic SERPS. My Disavow had been submitted in February and only had a handful of links missing between this time and the time we received the revoke. We patiently waited for the next penguin refresh with the surety that we were heading in the right direction by John Mueller from Google (btw.. John is a great guy and really tries to help where he can). The next update came on October 4th and our rankings actually got worse! I spoke with John and he was a little surprised but did not go into any detail. At this point you have to start to wonder WHAT exactly is wrong with the website. Is this where I should rank? Is there a much deeper Panda issue. We were on the verge of removing almost all content from the site or even changing domains despite the fact that it was our brand name. I then created a tool that checked the dates of every last cached date of each link we had in our disavow file. The thought process was that Google had not re-crawled all the links and so they were not factored into the last refresh. This proved to be incorrect,all the links had been re-cached August and September. Nothing earlier than that,which would indicate a problem that they had not been cached in time. i spoke to many so called experts who all said the issue was that we had very few good links left,content issues etc.. Blah Blah Blah, heard it all before and been in this game since the late 90's, the site could not rank this badly unless there was an actual penalty as spam site ranked above us for most of our keywords. So just as we were about to demolish the site I asked John Mueller one more time if he could take a look at the site, this time he actually took the time to investigate,which was very kind of him. he came back to me in a Google Hangout in late December, what he said to me was both disturbing and a relief at the same time. the site STILL had a penguin penalty despite the disavow file being submitted in February over 10 months ago! And the revoke in May. I wrote this to give everyone here that has an authoritative site or just an old one, hope that not all is lots just yet if you are still waiting to recover in Google. My site is 10 years old and is one of the leaders in its industry. Sites that are only a few years old and have had unnatural link building penalties have recovered much faster in this industry which I find ridiculous as most of the time the older authoritative sites are the big trustworthy brands. This explains why Google SERPS have been so poor for the last year. The big sites take much longer to recover from penalties letting the smaller lest trustworthy sites prevail. I hope to see my site recover in the next Penguin refresh with the comfort of knowing that my site currently is still being held back by the Google Penguin Penalty refresh situation. Please feel free to comment below on anything you think is relevant.
White Hat / Black Hat SEO | | gazzerman10 -
Over-Optimization Inquiry
There has been mixed opinions regarding the best practices in using alt tags/image titles. I am looking to avoid over optimization techniques that are potentially hurting my site. Right now I have a website in the crafts/DIY niche and every one of the page titles on the site are long tail keywords. Every page title is the main targeted keyword and for every one of those, that keyword is the image alt tags/image title. I have been told that the alt tag/image title for a post should NOT be the keyword your going after so what I'm looking for here is the best practice in dealing with these alt attributes. Should I change it to something other than the ranking keyword? Or not putting anything at all be a better approach? If I do this, will I lose rankings? Would like to know all the repercussions of these actions. I need to know what is the best approach here in avoiding over optimization penalties. Any insight or recommendations would be greatly appreciated here!
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Google-backed sites' link profiles
Curious what you SEO people think of the link profiles of these (high-ranking) Google-backed UK sites: http://www.opensiteexplorer.org/domains?site=www.startupdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.lawdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.marketingdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.itdonut.co.uk http://www.opensiteexplorer.org/domains?site=www.taxdonut.co.uk Each site has between 40k and 50k inlinks counted in OSE. However, there are relatively few linking root domains in each case: 273 for marketingdonut 216 for startupdonut 90 for lawdonut 53 for itdonut 16 for taxdonut Is there something wrong with the OSE data here? Does this imply that the average root domain linking to the taxdonut site does so with 2857 links? The sites have no significant social media stats. The sites are heavily inter-linked. Also linked from the operating business, BHP Information Solutions (tagline "Gain access to SMEs"). Is this what Google would think of as a "natural" link profile? Interestingly, they've managed to secure links on quite a few UK local authority resources pages - generally being the only commercial website on those pages.
White Hat / Black Hat SEO | | seqal0 -
How Google deal with a Domain Buy
Hello folks, How is google dealing with those clever peoples who decide to buy a famous place on internet( domain ), to be their domain name. For example if someone buy a very well ranked domain name for some keywords in their niche, is there any punishment? Whats the bad things about buy a domain? Thanks.
White Hat / Black Hat SEO | | augustos0