Should I move our blog internal....
-
I wanted to also ask the wider moz community this question.
Our blogs are currently run on blogger/wordpress using a subdomain strategy - blog.website.com and has now gained a home page PR3. It's been running for 2-3 years.
This runs contrary to best practice of website.com/blog.
I'm now considering making the blog internal but want to get your opinion as the longer I leave it, the bigger a decision it will be....
Do the pro's of making the blog internal outweigh the cons of doing so ?
Pro's
- Blog benefits from root domain
- Fresh content on the site that people can interact with
- Root domain benefits from links the content gains
- Easier to analyse user activity
Con's
- Loss of Page Rank
- Effort to 301 all URL's and content
- CMS altered to allow creation of blog content
-
This is a decision you only face at blog creation time, once you have strated your blog and it is established, I don't see anything that should push you to change unless it is a "business reason"
A subdomain is arguably not the best practice, but it is not a bad one either
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topical keywords for product pages and blogs
Hi all, I have a question regarding keywords. Of course we all know that keyword research should be focused on a certain topic and on user intent (and thus on answering specific questions) instead of trying to put keywords in a page to make it rank. However, duplicate content is of course still an issue. So here's my question: A client that sells floor heating systems that you can install yourself, has a product page for this topic and blog pages for questions regarding this topic. So following pages are on the website: Product page about the floor heating systems the client sells Blog article with tips how to install a floor heating system yourself Blog article about how to choose the right floor heating system These pages all answer different questions and are written about different topics. However, inevatibly all these pages also talk about different aspects of floor heating systems so this broad term comes up on all pages naturally. You could say that a solution is to merge pages and redirect the blogs to the product page, so the product page would answer all questions. But that is not what a customer is looking for. The goal of a product page is to trigger a conversion: let a customer contact the company or ask for a price offer. If the content on a product page is not comprehensive enough, the goal gets lost. Moreover, it doesn't make sense to talk about tips and tricks on a product page. So how do you tackle this problem without creating duplicate content? In search results, the blog pages rank for the specific questions, but the product page doesn't rank for the generic term 'floor heating'. The internal link structure is ok: the product page has obviously more incoming links than the blogs. All on page SEO factors are taken care of as well. Any ideas on this? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Moving from M. to Responsive: Rel Alternate Considerations
Hey Guys, We’re in the process of transitioning our key traffic generating pages on our website from m. to responsive. Today, our site uses Google’s ‘Separate URLs’ method. Rel alternate on desktop pages to m. pages 302 redirects pushing mobile visitors to m. pages Canonical on m. pages back to desktop pages As we make the transition to responsive we’ll be taking the following steps: Removal of 302 redirects pushing mobile visitors to m. pages 301 redirects from m. pages to desktop pages With those changes in mind, I’d love to get the communities opinion on how to best handle the real alternate attribute on desktop pages. I'm considering leaving the rel alternate attribute in place on desktop pages for 30-90 days so that search engines continue to see the alternate version without the 302 redirects in place, crawl it, and as a result discover the 301 redirects more readily. If we remove the 302 redirects as well as the rel alternate, then my feeling is that search engines would just index the responsive page accordingly and be less likely to catch the 301 redirects pointing from the m. pages and make the transition of mobile pages in search indices take longer than necessary. Ultimately, I'm probably splitting hairs and getting a bit nuanced because I believe things will work themselves out whether we leave the rel alternate or remove it but I thought it would be great to get any opinions or thoughts from community members that have made a similar transition. Thanks in advance for stopping by and providing your thoughts. All the best,
Intermediate & Advanced SEO | | TakeLessons
Jon PS - for your reference, the only mention that I was able to dig up in Q&A for a move from m. to responsive are the following: Redirecting M Dot Mobile Website to Responsive Design Website Questions SEO Concerns From Moving Mobile M Dot site to Responsive Version?0 -
International Sitemaps
Hey Dudes, Quick question about international sitemaps. Basically we have a mix of subfolders, subdirectories, and ccTLDs for our different international/language sites. With this in mind how do you recommend we set up the site map. I'm thinking the best solution would be to move the subfolders and subdirectories onto an index and put the ccTLD site maps on their own root only. domain.ca/sitemap (This would only contain the Canada pages) domain.com, fr.domain.com, domain.com/eu/ (These pages would all have an index on domain.com/sitemap that points to each language/nations index) OR Should all site have a site map under their area. domain.com/sitemap, fr.domain.com/sitemap, domain.com/eu/sitemap, domain.ca/sitemap? I'm very new to international SEO. I know that our current structure probably isn't ideal... but it's what I've inherited. I just want to make sure I get a good foundation going here. So any tips are much appreciated!
Intermediate & Advanced SEO | | blake.runyon0 -
Moving hosting to another company/server . What about SEO?
Hi, We have been experiencing issues with our hosting company and want to move the hosting to someone else. One problem was that we did Isapi rewrite rule but the company moved to mod rewrite and they never adjusted the rewrite rules. We are considering a move to another hosting company - would that hurt rankings? Are there any SEO considerations to think about when switching to another host?
Intermediate & Advanced SEO | | alexkatalkin0 -
How to move blog to new domain with different theme & categories
I have a wordpress blog hosted on a separate domain. I have a new empty blog on a subdomain of my-commerce main site. The new blog has a different wordpress theme & categories than the old blog. What is a good way to populate the new blog with content from the old? What do I do with the old blog once the move is done? Thank you for your thoughts on this Handcrafter
Intermediate & Advanced SEO | | stephenfishman0 -
Duplicate Titles caused by blog
Hey I've done some research and understand the canonical tags and rel prev and rel next, but I wanted to get someones opinion on if we needed it since the articles are somewhat independent of each in content (there's a focus on both banks and accountants) We have over 68 pages of blog materials http://www.sageworks.com/blog/default.aspx?page=7 through http://www.sageworks.com/blog/default.aspx?page=68 Thanks in advance for your help!
Intermediate & Advanced SEO | | josh1230 -
Internal Links not being Identified on OSE
Greetings Mozzers, When ever I check my home page on OSE it says I have a total of 5 internal links. Obviously this is WAY off. I've used all relative links, if I were to removed all relative and make them absolute, would there be a better chance of OSE identifying them instead of losing that juice? I think this is huge to resolve as when I compare my site to competitors, almost all factors are in our favor except this huge gap of only 5 internal links. I'm using Drupal CMS. For example, Drupal normally outputs internal links as "/about" and "/about/team" in the menus. If we changed it to "https://monsterweb.net/about", and "https://monsterweb.net/about/team", would that make a difference? Thanks for all the advice and clarification on this matter.
Intermediate & Advanced SEO | | MonsterWeb280 -
Removed Internal Rel=NoFollows from power internal page - how long till reflected in Google?
I just started with a client, who has an internal page (not the homepage) that gets about 70% of all total links to the site and ranks #1 for a highly competitive keyword. For some reason, the first set of links, including the first anchor text link to the homepage are nofollowed. I removed the nofollows yesterday. Today, The internal page has already been reindexed in Google showing the followed anchor text link to the homepage Should I expect a jump in link juice pointing to my homepage immediately with a corresponding rankings boost? Homepage is #8 for target term. I hope this makes sense. Any advice would be greatly appreciated.
Intermediate & Advanced SEO | | MattAaron0