How to set up redirects with a company takeover
-
Hi there,
We are about to take over a player in the market with some good DA en PA's. We choose to redirect all the pages from the domain we take over to our main domain for now, later we want to redirect all categories to relevant and similar categories on our own domain.
The company we take over is using a server which will be cancelled in a while. For now we set up the 301 redirect(s) on their server we take over. Because of the extra costs we will cancel the server in a few weeks/months. What is a common way to keep 301 redirects alive after cancelling the server of company we take over?
I hope someone can give me the help I need in this one.
Thanks in advance!
Cheers,
Marcel -
Taking websites offline, redirecting multiple times, can damage the value of a business.
They are actions that must be carefully considered, developed into a plan, and then played in the proper sequence. Doing this properly requires a lot of detailed study to maximize value of the assets.
For that reason, I can't give you a detailed procedure for doing this. It is different with every website. When I have done this type of work, I develop a plan and then get feedback or confirmation from other smart people. It's not the type of work that is done on generic methods or quick answers from a Q&A post.
-
Hi EGOL,
Thanks for your response, and your advice.
Running the site we take over is not an option because of many reasons, so we chose to redirect the domain to ours. IS it that bad to use a 301 from the root of the domain we take over to our domain for the time being? Because the website we take over is 'temporarily offline' now, and we want to push DA, customers and Google traffic to our website asap. Later on we will go in details for the specific redirects of URL's from 2nd and 3rd tiers.
There is a plan for taking this company over.
I hoped to receive an answer on my question how to fix the specific redirects later on when the server of the company we take over will not be online anymore. How can we keep the redirects alive when the server will be cancled?
Thanks again.
Marcel -
My 301 redirects will be in place when I am at my funeral. My business succession plan instructs those who remain to protect them.
I would not be in a hurry when taking over another domain. There are many options that include running the site, rel=canonical, and many ways to do the 301 redirect. It's not a good idea to redirect and then change to a new redirect.
Depending upon the domain you took over and the domain that you own, the right plan can make you a tremendous amount of money. The wrong one can cost you money that you never knew about. If this domain is worth very much, I would invest in a detailed analysis from an experienced person.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema redirects for https migration
Hi, we are migrating our website to https. We have a lot of 301s in htaccess that we need to keep, changing the destiny to the https version of the site. At the same time, we need to make new 301 redirects from the http url´s to https url´s
Technical SEO | | unirmk
Our question is Could we combine this redirects in htaccess with a Schema redirect with 301 code? (Is it the same to use schema redirecs as using redirects in htaccess?) This would be the situation: Htaccess redirects: A http url ->301-> B http url -> (we change this in htaccess and use:)-> A http url ->301->B https url Schema redirect: B http url ->301-> B https url Thanks!0 -
301 redirect Question
Hi all, I have a client who has a domain lets say www.xyz.de which is redirected 301 to www.zyx.de. Now they're working on a relaunch and they want to use the www.xyz.de as their origibnal doman after that. So, at the end the www.zyx.de - which is indexed by Google - should be redirected to www.xyz.de. It vice versa. So the redirect becomes the original and the original becomes the redirect 😕 Is there anything we have to care off? Or will that run into the hell? Thanx. Seb.
Technical SEO | | TheHecksler0 -
Fix redirect loop
Hi,
Technical SEO | | bshanahan
I've been trying set up a 301 redirect from http://domestiquecap.com to www.domestiquecap.com but one was already set up by my client the other way around (from www to http://) so it's creating a redirect loop. However, we don't know where that original redirect was set up. The htaccess file doesn't appear to have the redirect and neither does the control panel of our hosting company. We need to turn off that original redirect so that I can instead redirect to the www subdomain. Where else could this 301 redirect have been set up? Is there a tool to diagnose where the 301 redirect was created so that I can turn it off? I am thinking maybe it was created via the domain registrar (GoDaddy) since the client has the login there and hasnt shared it with me.0 -
Trackback Redirects
My wordpress blog/theme displays a Trackback URL link in the comments area of any page that has received a comment, eg http://guitarkitbuilder.com/build-your-own-clone-digital-echo-ping-pong-kit/#comment-2408 My crawl diagnostics report shows these links (basically domain.com/post-name/trackback) as Temporary Redirect warnings 302 with the stock advice "Using HTTP header refreshes, 302, 303 or 307 redirects will cause search engine crawlers to treat the redirect as temporary and not pass any link juice (ranking power). We highly recommend that you replace temporary redirects with 301 redirects." Before I take more action on this I want to make sure this is a real problem. My initial effort to fix it was to turn off trackbacks in the wordpress settings-discussion area and also on specific posts, but the Trackback URL link still shows for any post with a comment. Any advice?
Technical SEO | | jeff_amm0 -
302 Redirect from HTTP to HTTPS
Hi Guys One of our client's website is having 586 linking unique domains to http://www.XYZ.com.au (to home page only). They have migrated their site to https://www.XYZ.com.au so all of their site pages are on HTTPS now instead of HTTP. The HTTP version of the home page is 302 redirected to HTTPS therefore we think they are not getting all the link juice of 586 linking domains and would like to recommend to change their 302 to 301. However we have not seen any ranking drop due to this migration and redirect in place. The new HTTPS site/redirect is live from last 2 months now. So not sure its worth recommending 301 or not? Does this mean Google is picking up this 302 redirect as normal and attributing all link value to HTTPS version? Please can anyone share their thoughts on recent Google interpretation of 302 from HTTP to HTTPS? Thanks
Technical SEO | | JamesDixon700 -
Setup 301 Redirects
I have been asked to transfer a clients old domain over to a new domain with a new site. All of the inbound links basically go to the homepage, and the few links that dont go to the homepage on the old site, might as well be redirected to the homepage on the new site. I'm wondering is there a "catch all" sort of redirect such as www.oldsite.com/* redirects to newsite.com. So any redirects we havent set up will automatically go to the new site homepage? And secondly, whats the easiest way to the redirects up? Can I just add it as a parked domain or addon domain in cpanel, and do the redirects in there? Or does it needs its own hosting for the old domain with its own htaccess file? Any help appreciated! 🙂
Technical SEO | | timscullin0 -
Redirecting a domain
I was setting up a new campaign and received the following error from Roger Robot. "We have detected that the domain www.sitename.com and the domain sitename.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I know about redirecting a PAGE using 301 Redirects and how to specify the www. canonical in Google webmaster tools, but is there a "DOMAIN" redirect that I'm missing. What would you suggest doing given the error message above. Thanks, Bill Sqnch.jpg
Technical SEO | | Marvo0 -
A technical 301 Redirect Question
Alright, I'm taking a chance and stepping into the developer role here...something completely out of my comfort zone so bear with me. We have a pretty site built in PHP (www.dassant.com) and we are coming across some duplicate content issues. For example, these are supposed to be the same page: http://www.dassant.com/products.php and http://www.dassant.com/products So the SEO in me states the obvious: We need a 301 redirect stat! Unfortunately, our developer went MIA and I am having the hardest time getting a 301 implemented. After some research I found the code that I need to paste into the PHP (for this specific page): Header( "HTTP/1.1 301 Moved Permanently" );
Technical SEO | | EssEEmily
Header( "Location: http://www.dassant.com/products" );
?> However, when I paste it in, upload and refresh the page, I get these error messages in the (multiple) browsers I use. (See attached) http://imgur.com/a/1lar5 With my limited knowledge I can't find these supposed other redirects so I'm stumped. Can anyone shed some light? Thank you in advance! 1lar50