Best practices for lazy loading (content)
-
Hi all,
We are working on a new website and we want to know the best practices for lazy loading of google for content.
My best sample is: bloomberg.com , look at their homepage.Thank y'all!
-
Hi John! In order to get you an answer that directly relates to what you're trying to do, would you be able to give us more information about your goals with this? As in, what sorts of pages, specifically, you're intending to implement lazy loading on? And as Sergey asked, is it for the site to load faster for users? For overall user experience?
-
Hey Sergey,
I'm looking for a solution for laziloading and not for pagination in lazy-loading.....thanks anyway..
-
Hi John,
First of all - the Google Webmaster Blog has written about infinite content (although not specifically lazy loading) here. Might be worth checking out.
Second, my question to you would be what is your goal with implementing lazy loading on your site? Is it for the site to load faster for users? For overall user experience?
Here is a thread on Reddit talking about this situation, I think /Twoary explains it well. Here's a quote:
"As far as I have experimented with it, it seems like they can indeed not find scroll-based lazy loading (in webmaster tools). Another possibility is onload lazyloading (first load all the content above the fold, then load the content below the fold after the onload event has fired), I have to experiment more with that.
Right now I avoid lazy loading for SEO for articles and such. The fact is that google only cares about "time to first byte". Maybe soonish they will care about "time until above the fold page is loaded". But they do not penalize for the time it takes for all of the resources to be loaded. Apart from that, google mostly cares about user experience which they measure by actual dwell time of their users.
As for the user experience, lazy loading images doesn't add that much benefit either. The browser downloads images near the top of your page first, so the above the fold content isn't downloaded any faster with lazy load. (Possibly even slower because the browser won't be able to start prefetching lazy loaded images until javascript executes.)
The only benefit I see right now is for reducing bandwidth usage (for your site and for mobile users). However the disadvantage will be that your images probably won't rank as well (even if you use pagination/a sitemap.)
OTOH, lazy loading other heavy content such as videos, iframes and ads may be much more beneficial because those actively make the page more sluggish."
-
Yes, I'm using wordpress.
-
Are you using a CMS? There are some great plugins for various different platforms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topic Cluster: URL Best Practices
I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others. -Is it important to call out the Pillar Topic in your subtopic URL?
Technical SEO | | dkellyagile
-Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.) Here's an Example: My Pillar is: Inbound vs. Outbound
My subtopic is: Marketing Platforms Here are the URL options I can think of... Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/ Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/ Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/ Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/ Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters? Thanks!0 -
SEO url best practices
We're revamping our site architecture and making several services pages that are accessible from one overarching service page. An example would be as follows: Services Student Services Essay editing Essay revision Author Services Book editing Manuscript critique We'll also be putting breadcrumbs throughout the site for easy navigation, however, is it imperative that we build the URLs that deep? For example, could we simply have www.site.com/essay-editing rather than www.site.com/services/students/essay-editing? I prefer the simplicity of the former, but I feel the latter may be more "search robot friendly" and better for SEO. Any advice on this is much appreciated.
Technical SEO | | Kibin0 -
Multiple Sites Duplicate Content Best Practice
Hi there, I have one client (atlantawidgets.com) who has a main site. But also has duplicate sites with different urls targeting specific geo areas. I.e. (widgetmakersinmarietta.com) Would it be best to go ahead and create a static home page at these add'l sites and make the rest of the site be nonindexed? Or should I go in and allow more pages to be indexed and change the content? If so how many, 3, 5, 8? I don't have tons of time at this point. 3)If I change content within the duplicate sites, what % do I need to change. Does switching the order of the sentences of the content count? Or does it need to be 100%fresh? Thanks everyone.
Technical SEO | | greenhornet770 -
Merging several sites into one - best practice
I had 2 sites on the web (www.physicseditor.de, www.texutrepacker.com) and decided to move them all under one single domain (www.codeandweb.com) Both sites were ranking very good for several keywords. I not redirected the most important pages from the old domains with a 301 redirect to the new subpages (www.texturepacker.com => www.codeandweb.com/texturepacker) Google still delivers the old domains but the redirect take people directly to the new content. I've already submitted the new site map to google webmaster tools. Pages are already in the index but do not really show up in the search results. How long does it take until google accepts the new domain and delivers the new content in the search results? Was it ok what I did? Or is there some room for improvement? SeoMoz will of course not find any information about the new page since it is not yet directly linked in google. But I can't get ranking information for the "old" pages since SeoMoz tells me that it can't crawl the old domains....
Technical SEO | | gossi740 -
Do dropdowns count as unique content?
My current site has some extensive unique database content by "widget" type. Currently we display this info into HTML 's, but we are considering utilizing this data in a dropdown field on each respective widget page. I want to ensure we don't have thin content...Does the content within the <option>tags on a dropdown count towards unique content?</option>
Technical SEO | | TheDude0 -
Duplicate Content Issue
Very strange issue I noticed today. In my SEOMoz Campaigns I noticed thousands of Warnings and Errors! I noticed that any page on my website ending in .php can be duplicated by adding anything you want to the end of the url, which seems to be causing these issues. Ex: Normal URL - www.example.com/testing.php Duplicate URL - www.example.com/testing.php/helloworld The duplicate URL displays the page without the images, but all the text and information is present, duplicating the Normal page. I Also found that many of my PDFs seemed to be getting duplicated burried in directories after directories, which I never ever put in place. Ex: www.example.com/catalog/pdfs/testing.pdf/pdfs/another.pdf/pdfs/more.pdfs/pdfs/ ... when the pdfs are only located in a pdfs directory! I am very confused on how to fix this problem. Maybe with some sort of redirect?
Technical SEO | | hfranz0 -
Best way to condense content on a page?
We want to add a video transcript to the same page as the video, but it doesn't really fit the design of the page. Is it fine to use CSS/DIVs to either have a "click to read full transcript" or a scroll box?
Technical SEO | | nicole.healthline0 -
If I 301 re-direct a piece of content (A) to another piece of content (B) and B is unrelated in subject matter to A, will the referring search keywords to content piece A hold for content piece B?
For example, I have a piece of content about furniture and it ranks in top 5 in the SERPs for the phrase "furniture". If I were to 301 redirect that piece of furniture content to a piece of content about trucks, would the referring keyword "furniture" continue to rank over time for the trucks content? My instincts tell me that in the short term the content piece about trucks would receive traffic for the term "furniture", but over the long term, the trucks content would lose rankings for the term "furniture" since the piece has to do with trucks and not furniture. Any thoughts?
Technical SEO | | pbrothers240