How do I give a proper back-link?
-
Happy Sundays beautiful Moz people!
So I am giving a back link to a friend of mine who has done wonderful work for my company. (he's a painter general contractor and framer who has redone some stuff on my building). I want to give him a shoutout on my blog and highlight the amazing work he's done and I want his website to get a nice boost. My Domain authority is 27 and so I wrote a blog which I never do about him and linked him in the blog. Now obviously the page authority is a 1 on my blogs. So should I be interlinking my blog page to my home page in the post? And just out of curiosity how much to your page authority matter in the back linking process? I searched on google but people only talk about how to get backlinks, and not the proper way to give them.
Thanks crew. I love ya!
-
Hello,
As long as the content is well written and the site is related to his site, a simple link to his homepage will be fine. You don't need to worry about anchor text or anything like that if the content uses specific keywords. Search engines will draw connections between the content and the link.
It is best to have some internal linking on your posts and static pages, don't over do it. Also, mix up your internal links, point to specific category pages, or items. If this article is primarily focused on this other person's site, don't worry about internal linking.
Here's a related article https://www.searchenginejournal.com/co-citation-and-co-occurrence-the-next-big-thing-in-seo/60724/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have managed to land a few expert pieces on external sites for my company and would like to document that on our blog in the form of mini-blurbs which lead through to the article... but if I link back to it, is that bad practice?
Of course link sharing can be punishable if it is done to share juice, and I understand that on the surface it could look like link sharing, but in reality it would just be nice to document the different successes we've had. Thoughts?
Link Building | | MatthewWhatley1 -
Link Auditing
Anyone have any useful ways to link audit? I'm stuck picking up the slack from a previous worker who decided buying links was a great idea for our clients.
Link Building | | CGR-Creative0 -
Anyway to get old back links back?
My site ranked in the top 3 for my keyword for many years until someone hacked into my blog in December 2012, which is a subdomain. Google saw I had malicious malware on my domain and removed my site from being indexed (I think that is the word). Basically, I was no longer in the search engines. My domain and products have been featured on blogs and other places for many years (2 celebrity sites for gift guides), but not many are coming up (actual links with anchor text, not spammy links). I even have one on a friend's site and one in a directory. When I went to Google and put link:www.site.com , I got 1 link. I have seen a few, so I know they exist. Now, I am on page 3 and have not moved from this place since getting it back up in December 2012. For all of 2013, I thought I would have to wait it out, but now, I fear that waiting it out hurt me. Is there anyway to get Google to look further back and retrieve old links? Should I submit the high ranking ones? I am just wondering if I lost all my hard work in the past. Please advise.
Link Building | | tiffany11030 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Link Ratio
Hello, When Building backlinks is there a specific ratio I should try to follow to avoid any issues with google? Thank you!
Link Building | | TP_Marketing0 -
Why does my website have 2,000+ links, but only 16 linking root domains?
Why does my website have 2,000+ links, but only 16 linking root domains?
Link Building | | thestudio40