Acquired a company, what should be done with their website?
-
Hi,
I work for a furniture company that essentially purchased another furniture store some time back a few years ago.
However, this furniture store that was acquired had a website. The website has no existing pages anymore, only the homepage. The homepage has a message on it describing how it's been taken over and then links to our website.
The spam score for the website is 8. I was wondering if there was something else we should do instead of the link, whether that be a straight 301 redirect or if we should have the link at all considering its score.
I can provide more information and links if needed.
Thanks in advance,
Adam
-
That's great. Thanks Tim.
-
Just doing a quick test in Opensite explorer it would appear that http://www.scadgells.co.uk has a couple of external backlinks links from a website called furniturebuyer.info, where as http://scadgell.co.uk has no backlinks. The links are from a relevant source, but doubt will provide you with a huge boost.
If you can access OSE, I would suggest looking at the following link for the www. domain too just incase there are a few more elements.
https://moz.com/researchtools/ose/pages?site=http%3A%2F%2Fwww.scadgells.co.uk As well as the backlinks it also appears to show a possible 7 indexed pages which you may want to redirect or even 404 depending on what they were originally about. None of the pages deeper than the homepage appear to have any backlinks.Hope that also helps.
Cheers Tim
-
Hi Laura,
Thanks for your answer, I'll do just that and follow your advice.
The site is http://scadgells.co.uk/
It doesn't appear to have any backlinks from what I can see and we appear above the site for brand specific searches in Google.
-
You'll want to do a risk assessment of the domain before set up 301-redirects to your site. Set it up in Google Search Console if you haven't already. Check for any manual actions or malware warnings associated with the site. Then you'll want to audit the backlinks to check for any problems there.
If you can share the link with the community, someone else might find issues that you don't see.
I suspect the spam score would be lower if the site was more than one page. Right now, it probably seems like a doorway page since it's just one page that links to another site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Most important things for seo a travel website
Hello everyone a website working on travel field with this address : https://goo.gl/4gaoAn Let me know what do you think about it and please give me some advises about it get improve on google rankings. If you be able to take time and give me some advises based on what you see on the website, would be great for me. Also what would work best for me to have a great link building strategy after penguin 4.0 update? and what does my site lack right now? Thanks and waiting to hear from you asap.
Intermediate & Advanced SEO | | BahadorGh0 -
Website Indexing Issues - Search Bots will only crawl Homepage of Website, Help!
Hello Moz World, I am stuck on a problem, and wanted to get some insight. When I attempt to use Screaming Spider or SEO Powersuite, the software is only crawling the homepage of my website. I have 17 pages associated with the main domain i.e. example.com/home, example.com/sevices, etc. I've done a bit of investigating, and I have found that my client's website does not have Robot.txt file or a site map. However, under Google Search Console, all of my client's website pages have been indexed. My questions, Why is my software not crawling all of the pages associated with the website? If I integrate a Robot.txt file & sitemap will that resolve the issue? Thanks ahead of time for all of the great responses. B/R Will H.
Intermediate & Advanced SEO | | MarketingChimp100 -
Google is not indexing an updated website
We just relaunched a website that has 5 years old, we maintain all the old URLs and articles but for some reason google is not picking up the new website https://www.navisyachts.com. In Google Webmaster Tools we can see the sitemap with over 1000 pages submitted but shows nothing as indexed. The site is loosing traffic rapidly and positions, from the SEO side all looks fine for me. What can be wrong? I’ll appreciate any help. The new website is built over Joomla 3.4, we have it here at MOZ and other than some minor details it doesn't show that something can be wrong with the website. Thank you.
Intermediate & Advanced SEO | | FWC_SEO0 -
Recommended SEO companies
I'm trying to find SEO companies to partner with. Are they any you can recommend that are near San Diego?
Intermediate & Advanced SEO | | RoniHicksAssociates0 -
Hosting two websites
Hi guys, I work with a company that has a business to consumer (B2C) website and a business to business (B2B) website selling the same product. The content will differ but the structure / templates will be similar across both sites. Any recommendations or suggested reading to ensure both sites appear in Search? Many thanks in advance! Richard
Intermediate & Advanced SEO | | Richard5550 -
The SEO effect of adding a front page to a website?
I have a client that wants to add a front page to a website so that when a user visitors the site for the first time a full page advert/message/page appears before they enter the site. The client wants this to be cookie controlled so they only see this on the first visit to the website. I am concerned that even if I put links to a sitemap or xml sitemap on this page that it will affect how well the site performs in search engines. Any ideas/suggestions or experiences? I found an interesting page on Quora about using pop ups.... Anyone who comments can you link to some good research and a clear simple explanation I can use to explain to the client why this is a bad idea..... https://www.quora.com/Search-Engine-Optimization-SEO/How-would-a-pop-up-ad-on-a-websites-home-page-affect-SEO And for the record I tried the usability argument....
Intermediate & Advanced SEO | | JohnW-UK0 -
When optimizing videos for a website should the Alt and Title be the same or different?
When optimizing videos for a website should the Alt and Title be the same or is that too much? If so what is the best practice for optimizing images on a website? For example title=Blue widgets in Atlanta alt=Blue widgets in Atlanta Also, I'm assuming the image name should be Blue widgets in Atlanta
Intermediate & Advanced SEO | | webestate0 -
Link with keyword or name of the company
hi sorry I am getting links from a prominent site. I would love to know what are your though. use the name of the company as the anchor text or the Keword? does the new world of SEO like keyword anchor or not?
Intermediate & Advanced SEO | | ciznerguy0