Can an "Event" in Structured Data For Google Be A Webinar?
-
I have a client who is has structured data for live business webinars.
Google's documentation seems to talk more about music and tickets than this kind of thing.
At the same time, we get an error in search console for "Name" and location, which they list as "webinar."
Should I removed this failed structured data attempt or is there a way to fix it?
Thanks!
-
It's possible!
From mid of March 2020 Google announced new properties for structured data events:
- Virtual
- Postponed
- Schedled
- Rescheduled
- Move Online
- Canceled
You can find complete guide with code examples in my blog post.
You think that's all?
-
Do you any update on the same? I am also facing same problem. I am not sure will it show the result in google.
-
I've had a look at this in a fair amount of depth but I still can't get it working. I think there are a few things at play here:
- Google documentation and Schema.org documentation disagree. Google says that location must be a place, Schema.org say it can be place, address or text. So your HTML could technically be correct according to schema.org docs and still show an error in the Google tool.
- I think on some level event probably isn't the right property. The documentation says: "An event happening at a certain time and location...". I know that doesn't help you, just thinking out loud.
- This might be worth thinking about: http://webmasters.stackexchange.com/questions/53885/which-schema-org-type-should-be-used-for-webinars - but I don't think it will help with rich snippets if that's what you're after.
- This page gets rich snippets despite not having location, maybe just try the same approach and ignore the testing tool if it works in the SERPS
Sorry I couldn't be more help. I'll add this reply to the Moz page too for the benefits of others.
-
It's more likely that you've made a typo than the name is wrong. The property name doesn't matter, you can name an event anything you want. My guess, without seeing it, is that the formatting is wrong in some way. I'd recommend starting off with one of the examples in the schema.org documentation and doing a find-and-replace for your equivalent details. Happy to take a look at the code if you're comfortable sharing it.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google indexed "Lorem Ipsum" content on an unfinished website
Hi guys. So I recently created a new WordPress site and started developing the homepage. I completely forgot to disallow robots to prevent Google from indexing it and the homepage of my site got quickly indexed with all the Lorem ipsum and some plagiarized content from sites of my competitors. What do I do now? I’m afraid that this might spoil my SEO strategy and devalue my site in the eyes of Google from the very beginning. Should I ask Google to remove the homepage using the removal tool in Google Webmaster Tools and ask it to recrawl the page after adding the unique content? Thank you so much for your replies.
Intermediate & Advanced SEO | | Ibis150 -
"No Information Available" Error for Homepage in Google
Hi Everyone, Been racking my brain around this one. Not sure why it is happening. Basically Google is showing the "www" version of the homepage, when 99% of the site is "non-www". It also says "No Information Available". I have tried submitting it through GSC, but it is telling me it is blocked through the Robots.txt file. I don't see anything in there that would block it. Any ideas? shorturl.at/bkpyG I would like to get it to change to the regular "non-www" and actually be able to show information.
Intermediate & Advanced SEO | | vetofunk0 -
Are HTML Sitemaps Still Effective With "Noindex, Follow"?
A site we're working on has hundreds of thousands of inventory pages that are generally "orphaned" pages. To reach them, you need to do a lot of faceting on the search results page. They appear in our XML sitemaps as well, but I'd still consider these orphan pages. To assist with crawling and indexation, we'd like to create HTML sitemaps to link to these pages. Due to the nature (and categorization) of these products, this would mean we'll be creating thousands of individual HTML sitemap pages, which we're hesitant to put into the index. Would the sitemaps still be effective if we add a noindex, follow meta tag? Does this indicate lower quality content in some way, or will it make no difference in how search engines will handle the links therein?
Intermediate & Advanced SEO | | mothner0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Pages are being dropped from index after a few days - AngularJS site serving "_escaped_fragment_"
My URL is: https://plentific.com/ Hi guys, About us: We are running an AngularJS SPA for property search.
Intermediate & Advanced SEO | | emre.kazan
Being an SPA and an entirely JavaScript application has proven to be an SEO nightmare, as you can imagine.
We are currently implementing the approach and serving an "escaped_fragment" version using PhantomJS.
Unfortunately, pre-rendering of the pages takes some time and even worse, on separate occasions the pre-rendering fails and the page appears to be empty. The problem: When I manually submit pages to Google, using the Fetch as Google tool, they get indexed and actually rank quite well for a few days and after that they just get dropped from the index.
Not getting lower in the rankings but totally dropped.
Even the Google cache returns a 404. The question: 1.) Could this be because of the whole serving an "escaped_fragment" version to the bots? (have in mind it is identical to the user visible one)? or 2.) Could this be because we are using an API to get our results leads to be considered "duplicate content" and that's why? And shouldn't this just result in lowering the SERP position instead of a drop? and 3.) Could this be a technical problem with us serving the content, or just Google does not trust sites served this way? Thank you very much! Pavel Velinov
SEO at Plentific.com1 -
"No Index, No Follow" or No Index, Follow" for URLs with Thin Content?
Greetings MOZ community: If I have a site with about 200 thin content pages that I want Google to remove from their index, should I set them to "No Index, No Follow" or to "No Index, Follow"? My SEO firm has advised me to set them to "No Index, Follow" but on a recent MOZ help forum post someone suggested "No Index, No Follow". The MOZ poster said that telling Google the content was should not be indexed but the links should be followed was inconstant and could get me into trouble. This make a lot of sense. What is proper form? As background, I think I have recently been hit with a Panda 4.0 penalty for thin content. I have several hundred URLs with less than 50 words and want them de-indexed. My site is a commercial real estate site and the listings apparently have too little content. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Avoiding 301 on purpose; Landing homepage linking to another domain with "Click here to go" and 5 sec meta refresh
Hello, Some users when they search for our site by using "ourbrand" keyword that ignore the first result (we will call it here ourbrand.de -not real name-) and they look for ourbrand.com . Even though we have that domain name also registered (indeed it also has a high ranking power) we are doing a 301 from the dot com to the dot.de . What we want to do is to index the homepage of the dot com, that is http://www.ourband.com as a secondary result while doing a 301 to any other internal URL of the dot com to the dot .de. Yes, we will loose link juice for the main domain but at least we will not loose visits from the brand traffic (which is our main traffic). So the question is, would Google index ourbrand.com if we show just a landing page that just show our logo, a "Click here to go to ourbrand.de" with a link to http://www.ourbrand.de and a meta refresh of 6 seconds to that URL? Additionally a cookie would be sent to the first time visitors, so in the next time they would be automatically redirected. PS: The 6 seconds is to avoid search engine consider it a "301" like it do with short meta refresh (not sure what time is the minimum to avoid be considered a 301). Any other suggestions on how to deal with this problem are welcomed
Intermediate & Advanced SEO | | Zillo0