Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
A few questions on Google's Structured Data Markup Helper...
-
I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago
- My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant?
- It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it?
- How do I add reviews? Do they have to be on the page?
- If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out?
- I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body?
Any other tips would be much appreciated. Thanks!
-
Howl,
1. I would mark all up as a food establishment. Under menu/cuisine where you serve no food I would simply put an alcohol menu or link or on cuisine put we server beer, wine, tequila. etc. The reason is this: you are using schema because it is good for you and the search engines. Within the various schema are other properties. So for FoodEstablishment there is ... Bar or Pub. A bar or pub is a food establishment. So is an ice cream shop, winery, brewery, etc.
2. This is the page url. For me in Houston... http://www.howlatthemoon.com/locations/location-houston
3. I suggest you put in your own review schema and make the site where your customers can review you. Why would you want to serve yelp?? What do they do for you? Your site is using Joomla and with a quick check I found several review plugins you could utilize to make life simpler. We do not use Joomla as much but we often use a review plugin with our WP sites. And, it passes the markup test with Google.
4. Opening Hours - Here is the schema for opening hours. Pretty easy. If you look at the bottom of Local Business, you will see what will or will not work.
5. Here is the actual event schema from Schema.org
-
Upcoming shows
-
<div< span="">itemprop="event"itemscopeitemtype="http://schema.org/Event"></div<>
-
<a< span="">href="foo-fighters-may20-fedexforum"itemprop="url"></a<>
-
<span< span="">itemprop="name">FedExForum</span<>
-
<span< span="">itemprop="location">Memphis, TN, US</span<>
-
<meta< span="">itemprop="startDate"content="2011-05-20">May 20</meta<>
-
<a< span="">href="ticketmaster.com/foofighters/may20-2011"itemprop="offers">Buy tickets</a<>
-
<div< span="">itemprop="event"itemscopeitemtype="http://schema.org/Event"></div<>
-
<a< span="">href="foo-fighters-may23-midamericacenter"itemprop="url"></a<>
-
<span< span="">itemprop="name">Mid America Center</span<>
-
<span< span="">itemprop="location">Council Bluffs, IA, US</span<>
-
<meta< span="">itemprop="startDate"content="2011-05-23">May 23</meta<>
-
<a< span="">href="ticketmaster.com/foofighters/may23-2011"itemprop="offers">Buy tickets</a<>
So, you are going down the right path, I have never been to Howl in Houston but will check it out.
Best,
Robert
-
-
You can do either but the net effect is different. If you set things up for reviews on your page you will get these reviews indexed as content on your page and if marked up properly this will index on the major review sites(excluding Yelp I believe). You also have the advantage of control over what is or is not published. The down side to this is that you will need someone with skills to program this and do the mark up properly. You also need someone managing this prt of the web site.
The other way is to use an embedded link for the review sites. This will get the reviews done off of your site. These off site reviews can create inbound links. For Yelp this is pretty much the only way to do it.
I would factor in the review sites people use for Bars in Chicago, is it Redeye, Yelp, or Citysearch for example. I would set up my site that favors where people look for reviews when deciding whether or not to come to your business.
Hope this is clearer than mud.
Ron
-
Thanks for the response. So to clarify, to use the reviews I must have the actual reviews on the page. They cannot simply be linked to without putting them on the actual page?
-
Ok let's go through these questions on by one below:
My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant?
I would mark the locations that have food as restaurants and the ones that do not as local business. I would set up and write a unique description for each location.
It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it?
You can either link to your off site reviews sites by getting an embed code or you can write some code with structured mark up to embed reviews into your web site that will be indexed by the search engines. There are references on line about how to do this.
How do I add reviews? Do they have to be on the page?
Look at answer above. As a sidenote you should make it a mission to get 10 reviews on Yelp, Google, and Bing for each location as this helps your local results.
If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out?
Yes
I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body?
Can't help you on this one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Structured data: Product vs auto rental schema?
Hi mozzers, If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough? Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool? Thank you.
Intermediate & Advanced SEO | | Ty19860 -
Taxonomy question - best approach for site structure
Hi all, I'm working on a dentist's website and want some advice on the best way to lay out the navigation. I would like to know which structure will help the site work naturally. I feel the second example would be better as it would focus the 'power' around the type of treatment and get that to rank better. .com/assessment/whitening
Intermediate & Advanced SEO | | Bee159
.com/assessment/straightening
.com/treatment/whitening
.com/treatment/straightening or .com/whitening/assessment
.com/straightening/assessment
.com/whitening/treatment
.com/straightening/treatment Please advise, thanks.0 -
URL Injection Hack - What to do with spammy URLs that keep appearing in Google's index?
A website was hacked (URL injection) but the malicious code has been cleaned up and removed from all pages. However, whenever we run a site:domain.com in Google, we keep finding more spammy URLs from the hack. They all lead to a 404 error page since the hack was cleaned up in the code. We have been using the Google WMT Remove URLs tool to have these spammy URLs removed from Google's index but new URLs keep appearing every day. We looked at the cache dates on these URLs and they are vary in dates but none are recent and most are from a month ago when the initial hack occurred. My question is...should we continue to check the index every day and keep submitting these URLs to be removed manually? Or since they all lead to a 404 page will Google eventually remove these spammy URLs from the index automatically? Thanks in advance Moz community for your feedback.
Intermediate & Advanced SEO | | peteboyd0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
Soft 404's from pages blocked by robots.txt -- cause for concern?
We're seeing soft 404 errors appear in our google webmaster tools section on pages that are blocked by robots.txt (our search result pages). Should we be concerned? Is there anything we can do about this?
Intermediate & Advanced SEO | | nicole.healthline4 -
Adding index.php at the end of the url effect it's rankings
I have just had my site updated and we have put index.php at the end of all the urls. Not long after the sites rankings dropped. Checking the backlinks, they all go to (example) http://www.website.com and not http://www.website.com/index.php. So could this change have effected rankings even though it redirects to the new url?
Intermediate & Advanced SEO | | authoritysitebuilder0 -
Tool to calculate the number of pages in Google's index?
When working with a very large site, are there any tools that will help you calculate the number of links in the Google index? I know you can use site:www.domain.com to see all the links indexed for a particular url. But what if you want to see the number of pages indexed for 100 different subdirectories (i.e. www.domain.com/a, www.domain.com/b)? is there a tool to help automate the process of finding the number of pages from each subdirectory in Google's index?
Intermediate & Advanced SEO | | nicole.healthline0