Best practice to consolidating authority of several SKU pages to one destination
-
I am looking for input on best practices to the following solution
Scenario:
- I have basic product A (e.g. Yamaha Keyboard Blast)
- There are 3 SKUs to the product A that deserve their own page content (e.g. Yamaha Keyboard Blast 350, Yamaha Keyboard Blast 450, Yamaha Keyboard Blast 550)
Objective: - I want to consolidate the authority of potential links to the 3 SKUs pages into one destination/URL
Possible Solutions I can think of: - Query parameters (e.g /yamaha-keyboard-blast?SKU=550) - and tell Google to ignore SKU query parameters when indexing
- Canonical tag (set the canonical tag of the SKU pages all to one destination URL)
- Hash tag (e.g. /yamaha-keyboard-blast#SKU=550); load SKU dependent content through javascript; Google only sees the URLs without hashtag
Am I missing solutions? Which solutions makes the most sense and will allow me to consolidate authority?
Thank you for your input.
-
I like Everett's suggestion.
My retail sites have very few pages with a single item. Most pages have several very closely-related items. This makes for a more compact site with very rich pages that ranks better in search and pulls in more long-tail traffic. In my opinion these pages convert just as well as single-item pages (as long as the items do not require a long complex description).
-
Hello French_soc,
If this were my site I'd have all three model versions Rel Canonical to a single page featuring all three of them and explaining the difference between the features to help the shopper decide which one to buy. It would be like a mini-category page, or more appropriately a Product Grouping or custom landing page.
Does that make sense? Sounds like it was what you planned to do.
-
Anyone with any input?
With more research it sounds like that the canonical approach would be the easiest (i.e. having pages such as /yamaha-keyboard-blast/550, /yamaha-keyboard-blast/450 etc but setting the canonical tag to /yamaha-keyboard-blast) is the way to go but how well is that supported by all search engines as well as key link prospecting tools such as AHref which play an important part in our process?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it good practice of keeping all our pages at second level?
While defining the site structure we thought of having all pages at second level only. i.e. domain.com/services domain.com/city domain.com/services-in-city please let us know the pros and cons of having this as architecture.
Intermediate & Advanced SEO | | fabogo_marketing0 -
The Consequences & Best Practices In Changing Domains
Working with a long established/organic successful site that, for brand reasons I disagree with, is verging on changing its domain name. Other than 301ing individual pages to their new domain name equivalent, getting canonicals updated, updating SSL certificates, new Google Search Console with old settings, maintaining the old robots.txtetc what else is worth paying attention to? Assuming I do all of that, how bad a hit to organic over what period of time might this result in? 6 months ago we migrated to https and that was hardly felt, but this is really a brand new domain name altogether. Thanks!
Intermediate & Advanced SEO | | 945010 -
Best practice to prevent pages from being indexed?
Generally speaking, is it better to use robots.txt or rel=noindex to prevent duplicate pages from being indexed?
Intermediate & Advanced SEO | | TheaterMania0 -
One Website, Multiple Locations, One Blog?
There's definitely not going to be a "right" answer to this question, but I think it can lead to a great discussion. We are building a website for a client who has two locations, we are going to use a URL structure similar to this: www.Brand.com (this would be a landing page where users would select a location) www.Brand.com/Atlanta www.Brand.com/Boston However, we still want to focus on local SEO - so our deeper URL structure will be: www.Brand.com/Atlanta/Auto-Accident-Lawyer www.Brand.com/Atlanta/Motorcycle-Accident-Lawyer www.Brand.com/Boston/Auto-Accident-Lawyer www.Brand.com/Boston/Motorcycle-Accident-Lawyer The content on those pages will be unique and target local keywords. Each "version" of the website will have a navigation specific to that location. For example, once a user clicks into the Boston website, all of the navigation items will pertain to Boston. However, we run into an issue with the blog. Both locations will be using the same blog content, which ends up looking something like this: www.Brand.com/Atlanta/Blog/Blog-Article www.Brand.com/Boston/Blog/Blog-Article This obviously creates duplicate content. We could do something such as this: www.Brand.com/Blog/Blog-Article However, as noted above, each local version of the website has a separate navigation (this keeps a user in Boston on the Boston version of the website). So have a centralized blog is far from ideal unless navigations for both locations are included - which would allow users to return back to their local website. From my understanding, duplicate content doesn't necessarily "hurt" your SERPs, it simply keeps one of the duplicated pages from ranking. So the question comes down to this, is duplicate content a big enough issue to restructure a website to use a centralized blog?
Intermediate & Advanced SEO | | McFaddenGavender0 -
The Wrong Page Is Still The Only One Ranking
For some reason, the search term "Tampa Personal Injury Attorney," shows this page of our's http://www.kempruge.com/personal-injury/ on the second page, but omits this page http://www.kempruge.com/tampa-personal-injury-attorney/ (the correct one). The correct one only shows up in omitted results. I have posted this question before. I made the changes suggested to me, and it actually worked for a couple weeks. But, it reverted back. I tried for the last two months to fix this on my own, but I just can't figure it out. Does anyone have any idea what to do here? Incredibly appreciative of any assistance, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
"No index" page still shows in search results and paginated pages shows page 2 in results
I have "no index, follow" on some pages, which I set 2 weeks ago. Today I see one of these pages showing in Google Search Results. I am using rel=next prev on pages, yet Page 2 of a string of pages showed up in results before Page 1. What could be the issue?
Intermediate & Advanced SEO | | khi50 -
Merge content pages together to get one deep high quality content page - good or not !?
Hi, I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section). It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages. But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis. Do you we need once a while to merge those content pages into one page ? If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one). Thanks Jeremy
Intermediate & Advanced SEO | | Tit0 -
Should I 301 Redirect Old Pages to Newer Ones?
I know there is value having lots of unique content on our websites, but I'm wondering how long it should be kept for, and if there is any value in 301 redirecting it? So, for example we have a number of pages on our website that are dedicated to single products (blue widget x, blue widget y, red widget x, red widget y). Nice unique content, with some (but not many) links. These products are no longer available though and have been replaced. So I'm faced with three choices: 1. Leave it as it is, and hope it adds to the overall site authority (by value of being another page), and also perhaps mop up a few longer tail keywords. Add a link to the replacement product on these pages; 2. 301 redirect these pages to the replacement products to give these a bit of a boost, and lose the content; 3. 301 redirect these pages to the replacement products and move all the old content to a new 'blue widgets archive' and 'red widgets archive' page? Would appreciate everyones thoughts!
Intermediate & Advanced SEO | | BigMiniMan0