Is it better to have micro-sites with good content or redirect domains?
-
I have a domain with a lot of content and it is an eCommerce site. I've just been told that we have another 12 domains that are inactive and do not redirect. I don't know what to do with them as they haven't been used for ages and do not direct or have any content (max of a DA or 4).
Therefore which is better for SEO? To have really good content with perhaps a few regular blog posts on each of the 12 domains, or to redirect all of the domains to the one main domain? I would take 1 domain and put a lot of content on and optimise is.. spending a few weeks on one and then move onto another, all while posting on each blog on each domain.
Thank you for any help!
-
Hi Chloe,
I agree with Tim: concentrate on producing awesome content for the main site.
Just redirect the other domains to your main site.
Greets,
Bas -
Absolutely agree with Tim. Just having microsites like this hanging around could cause you problems. If they are inactive, just turn them off and don't even redirect them. If these sites have ever had a penalty, you might end up passing something down the line to your main site.
If you have a number of sites that you control with the sole aim of trying to prop up the SEO of your main site, then what you have is a small PBN (Personal Blog Network) and these are absolutely against Google's TOS.
-Andy
-
Personally, if these other domains are inactive and have no content on them they are of very little use and just using them to link back to your master site is a little spammy to me. I would suggest rather than spending time on these low level peripheral sites, the best thing you can do is concentrate your time and effort on your master domain where more rewards will be had in the long run.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink Help - Contact Site Owners or 301 Redirect?
Hi, I am performing some backlink updates for a client and would like to know if I can speed the process up. Currently I am contact site owners and asking them to update the links that appear on their website of my clients. As this is tedious work, can I just setup 301 redirects for these products instead of contacting site owners and asking them to change the URL? Is there any benefit to having the proper URL on other websites? Thanks in advance!
Link Building | | KarenNelson0 -
Links from spam sites
Hi! Thank you in advance for your help. Few months ago we suffered a content spam attack. Now, We have discovered that we have imbound links pointing the spam content from external spam and untrusted sites. Could be this affect our ranking? In this case... How can we notify to Google that we refuse these imbound links? Cheers, Luis
Link Building | | delcerro0 -
Moving content archive from a new blog to a mature content website?
I'm working with a publisher who has a young blog that is 6 mos old and is considering folding it and moving it's archive of content into a relavent, more mature website. This blog already has numerous links directing readers to this more mature website. My question is would it make more sense to leave the blog in place and continue to publish new posts and benefit from the link relationship with the mature website? Considering the blog is relatively new, would it matter much if we folded and moved it's archive?
Link Building | | accessintel0 -
Deep Links From Same Domain
I know that it is best to diversify your inbound link profile, but I would like to know the best practices for a domain as a whole as opposed to the domains component pages. If I have a good link source (say for example Squidoo) that can provide links to a website's home page AND a few of its lower tier pages, are all these links of more or less equal value (for seo purposes) to each of the link targets, or does Google simply use a "one source domain, one counted link" approach? Thanks Bill
Link Building | | veezer0 -
Quality Content...Sizzle
I see tons of 'push quality content'... push quality content.. Ok Ok. However, I am a little confused about this. Maybe I am understanding it wrong. Say I have a website about donuts. I am going to try to promote my donut website so people can see all my latest donuts and hopefully they will come into my local store and purchase them. I interpret quality content as writing about the topic of donuts. However, people who eat donuts probably don't care about the history of donuts, or the different types of dough used. They probably could care less about statistical facts that explain how my fictional donut company uses a whole wheat dough which will lower their cholesterol. What they want to see is a fat donut with icing on it. They want to see someone biting into it and enjoying it. How does a local donut company go about becoming #1 on the serps if they do not want to write constantly about all things donuts? A video would be nice for them perhaps? Like I said, perhaps I am overthinking this. But I have understood the best way to write quality content is to identify a problem that people are having, then find the solution, then write about it (or video). But sometimes people just need to be TEMPTED. Coca-Cola uses awesome commercials to promote their business. They are not writing articles about high fructose corn syrup. How does this so called 'temptation' factor play into SEO? I want to sell the sizzle not the sausage. Ultimately marketing is about getting more sales which means more money for the business. Being high on the SERPs helps get more sales (hopefully). Writing quality content is great and I am sure it works in plenty of areas. But I am not sure how to apply it to certain industries. Creative marketing ideas have to come into play to market the fake donut business. How do you tie these other strategies in so they help you with SEO? All I can think about is posting a 'cool' video on youtube/facebook and trying to get people to like it. Cross your fingers and hope it goes somewhat viral? Thanks!
Link Building | | SaborStyle0 -
Good Content Writing | How do I convince them?
Mozzers, I work in-house for a large lead generation for matchmakers. We do really well with PPC and that will always be there. They will always do PPC but have hired me to do SEO. We're ranking really good for some competitive key phrases as well. I believe in good content. I feel we should have a quality control for content just like we do before we run a a/b or a multivariate test. However there are people here who would rather pay $3 on oDesk for a article than a much higher price. How have you convinced your bosses or your clients that good quality content is the way to go? I've hassled for good links and got in contact with some bloggers who are ready to let us Guest Blog who have never done so before. What would you do?
Link Building | | eljetfan0 -
Inproving my Domain Authority
Hello everyone, Is there any other way to earn domain authority if not by link building ? Or just SEO OFF PAGE can make it happend? thanks fellows.
Link Building | | augustos0