Embedding videos for SEO
-
What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option?
Thanks!
-
Text-wise, I'd say go with a full transcription if you can. Search engines can't index video content (it's not text), so including a transcription allows you to get the benefits of that content.
Good examples of video + transcription are our Whiteboard Fridays.
-
Video format or embedding shouldn't count for SEO performance. But it's important to have text explaining what is this video about etc. That will help to appear on the "video" tab of Google search too
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any Free Video Analytics Tools?
Hi, we are looking for some free video analytics tools. We want to be able to provide our clients or prospective client some stats on how much reach (views, distribution, sites appearing on, etc.) their videos have. Any ideas would be greatly appreciated! Thanks in advance.
Image & Video Optimization | | JohnWeb120 -
Local SEO Question: Domain Wide Vs Specific Page
Hey Moz Community, Question about Local SEO authority and how it applies to a domain vs. landing page. Let me elaborate... Company is launching a new local out reach sales channel and merging it with our inbound sales channel under one brand. The plan thus far is to create a targeted landing page for local customers/leads. I have been tasked with creating the written content and making sure we are optimized as much as possible for this landing page to show up for our city. Funny enough for a lot of relevant terms we are already in the top 10 with little optimization (Also due to low competition for most of these terms) Two questions: 1. Should the whole site be optimized for local - appropriate schema markup, G+ business local set up, contact page with correct address formatting, building citations/local links etc.? To accompany our targeted page? 2. Will taking a local first initiative hurt reaching our non-local target market? If so will a very targeted landing page for local customers do the trick minus rest of local optimizations ? I guess what the question really boils down to is will optimizing for local hurt our broader inbound search reach/ranks in the long run? I want to be sure we are competitive to our broader audience and local audience on the same site with trying to get into sub-domains or considering re branding what is essentially the same department but for local purposes. Responses and sharing previous experience would be greatly appreciated 🙂
Image & Video Optimization | | paul-bold0 -
Why Do Some Organic Search Terms Not Rank a YouTube Video?
I have a video that is number 1 in the video search terms that is very well optimised and quality backlinked. Yet it does not rank in the organic results. Anyone any idea why, or what to do to achieve this? Many thanks in advance
Image & Video Optimization | | WSIDW0 -
On-page Local SEO
I'm wondering how to pull it off on-page local SEO for a financial institution website with 70 locations. However, they are broken in down in regions, which would make it easier to get our hands around. Would a viable solution be setting up regional pages? I don't know about our CMS capability, but it seems like it would be beneficial to have on each regional page aggregate local-centric press releases (example: a volunteer event or recognition) and local announcements such as paper shred days. Thoughts? Anyone else posed with a similar challenge?
Image & Video Optimization | | SSFCU0 -
HTML5 Video - Rich Snippet Markup and Quality
Hi guys, We're trying to get Rich Snippets for videos on our pages. I feel comfortable-ish with getting this set up, but I have a few questions. I was wondering whether anyone had any experience with this? Is there any additional markup to the <video>tag to get rich snippets</video> How do you handle multiple qualities - i.e. HD? Does the ogg and mp4 file need to be included? Any help/links to articles would be really helpful. Thanks!
Image & Video Optimization | | tomcraig860 -
I understand that in addition to video sitemaps, a transcription of a video, if presented properly will help google and may help SEO. I cannot find information on the basics to add transcription properly to a page. Advice or direction appreciated.
Looking for guidance or information on the nuts and bolts of how to use transcriptions with video.
Image & Video Optimization | | hughman0 -
SEO for Explicit / Medical Pictures - Will It Hurt Rankings?
I have a client with page 1 rankings for several keywords. He wants to make some updates to his website. He is offering a new service and wants to show before and after photos of the procedure. He is an OB/GYN, so the before/after pictures are very explicit and have full nudity. How will this affect his rankings? Is there something that I can do to tell Google and other SE's that these photos are medical and not pornographic? Should I host them on another domain? Just looking for thoughts and insight. Thank you in advance!
Image & Video Optimization | | itrogers0 -
As a whitehat SEO how do you manage in a highly competative market?
I have a competator that has literally hundreds of sites like this: http://www.wire-shelf.com/tag/cleaning/ that don't have a huge amount of page authority, but he is getting citations out of all of them. The site is obviously useless, and just a place for some SEO company to keep adding more links to their various clients, and creating google citations for them at the same time. Once you have filled out your information on every single local database and obtained all the legit citations you can, your competitors are still beating you by having more citations, from various sites like the one above. Is there any way to stay whitehat and actually succeed? or should i just follow suit, and make 100 crappy websites full of crap and put links in them. seems silly, but it seems like the only way to compete these days.
Image & Video Optimization | | adriandg0