Exact keyword in domain - does it work
-
Hi,
a hypothetical question:
let's say there is a fresh domain travelnorway.com (of course there is already domain like that, I am using it just as a example)
Will it rank first on googe for "travel norway" query on google?( I mean in situation where 30 other companies are trying to rank for the same phrase)
Thanks!
-
Yes, they have keywords in Meta Title, but to me it looks more like keyword stuffing - it just repeating keywords in different language.
When you look on the other competitors they usually do much better content wise and social media wise.
It seems that age of the website is an important ranking factor here. Pioneer privilege?
-
If you search for this keyword in Google you will see that www.campericeland.is has done one thing right! Their meta-title is:
Camper Iceland, Iceland Camper Tours, Island, Wohnmobile, Camper ...
Meaning they start with the words: Camper Iceland
which all the below website (except one) do not use in the same context!
Their domain authority is low: 28 /100 but atleast they have a link from a very popular website:
http://www.lonelyplanet.com/iceland/transport/getting-around/car-and-motorcycle
If you judge the authority of the other websites and especially the one who has the same keywords in the meta-title you will see that:
Domain Authority is less: 16 /100
Also: https://www.campericeland.is is a four year old website according to the Wayback Machine!
-
I would like to continue this discussion by giving an example of Icelandic company: www.campericeland.is
(I could come up with more in this country like this)
They lack almost everything when it comes to SEO (on page optimisation,inbound links, content, the website has poor usability), yet they rank first for phrase "camper iceland"
How come? ? Is it just the lack of other websites and competitors (although there are plenty behind, who do much better job) that makes this possible ?
-
your are most welcome! if you like you can mark the answer as a "good answer" in order to show this topic as Answered!
I wish you all the best!
-
Thanks Matt for your answer!
-
Thank you for your answer!
-
Hi Leszek!
To answer your question directly—no, having the exact match keyword in the domain name will not, on its own, result in a first-page ranking. It certainly doesn't hurt (unless it's part of a pattern of spammy keyword stuffing), but the impact it will have is vanishingly small.
-
You can write a book on the subjec. Exact Match Domains or EMD work but not as much as what they used to. Google has reduced their strenght over the passed years or so, and most likely today are in their worst. So to anwser your question EMDs would maybe be a small benefit when used to target a keyword which is very competitive, but a greater benefit when used to target a non competitive keyword, but nonetheless valuable to you.
you can read more here: https://moz.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
Redirect multiple domains to 1 domain or not?
Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
Technical SEO | | Leaf-a-mark
I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers0 -
Blogging on multiple domains
We have three different domains for geotargeting (za,uk and .com). Each site at at the moment has the same content with only country specific details changed like currency etc. What is the best way to get maximum SEO benefit when posting new content.When we post new content should we repost to all three domains (the same content) or will Google only index the url on the domain which is crawled first. Thanks in advance
Technical SEO | | aquaspressovending0 -
Keyword in Domain Name
Hello!My website is www.enchantingquotes.com. I also own the domain www.enchantingwallquotes.com,which forwards to my site. About 90% of my business comes from the keyword "wall quotes". Should I consider changing switching to the enchantingwallquotes.com domain and redirecting? And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking? Thank you for any advise/insight!
Technical SEO | | eqgirl0 -
Domain Forwarding Help
A friend of mine is a domainer and he wants to forward 21 parked niche specific domains to my site for extra type-in traffic. This will turn out to be 30 extra hits a day. Obviously, since these are parked domains, the SEO benefits are none, we just want the traffic. My questions is how to do it. These are his parked domains, and will not be redirected forever, is a 302 redirect the best plan here? He planned on just going into his hosting/domain admin and selecting "forward domain" -- is this ok too? Also, he would prefer to forward these domains to a single domain he owns, and then forward that single domain he owns to my domain. So someone who types in one of these 21 domains will go typindomain.com ---> hisredirectsite.com ---->mysite.com any implications here? What is the best option and how to do it? Thanks
Technical SEO | | terran0 -
Registering a domain for multiple years
Does registering or renewing a domain name for more than a year improve search as a result of a more trusted site and company that will seem to be around for longer than just a year?
Technical SEO | | Motava0 -
Has anyone worked with Edgecast?
They have a caching system where they assign multiple ip's based on location and we are curious how it affects SEO.
Technical SEO | | DragonSearch1 -
Duplicate exact match domains flagged by google - need help reinclusion
Okay I admit, I've been naughty....I have 270+ domains that are all exact match for city+keyword and have built tons of back links to all of them. I reaped the benefits....and now google has found my duplicate templates and flagged them all down. Question is, how to get the reincluded quickly? Do you guys think converting a site to a basic wordpress template and then simply using 275 different templates and begging applying each site manually would do it, or do you recommend. 1. create a unique site template for each site 2. create unique content any other advice for getting reincluded? Aside from owning up and saying, "hey i used the same template for all the sites, and I have created new templates and unique content, so please let me back".
Technical SEO | | ilyaelbert3