Technical SEO Issues - Traffic Drop
-
Hi guys,
I hope you're all doing well!
We're a small personalised gifts company who specialise in the provision of phone cases, mugs, macbook covers and the like. I head up the Digital Marketing but have little experience in the technical side of SEO and have very limited resources in terms of budget and staffing.
Over the past few months, I've been working on stripping down the thin content on the site, fixing duplicate content issues and focusing on other digital channels to boost revenue.
However, as of recent we've noticed a significant drop in traffic and our rankings. I've tried to diagnose the problem and I'm convinced there are some technical SEO fixes that need to be implemented.
Our website is www.mrnutcase.com
If any of you have any ideas, I'd love to hear some of them.
Greatly appreciated,
Danny
-
Hi there
Moz has a great SEO audit resource that you should take a look at to get a good foundation set for your website. It's filled with a ton of great information and tips on how to keep your website sound and within SEO best practices. If you haven't taken a look yet, I highly recommend it. There is also a fantastic technical SEO audit that you can look into, complete with a checklist! Both of this will help a tremendous amount!
I would also take a look at the Panguin Tool from Barracuda to line up your Google Analytics and Google algorithm updates. This will help you see if your website was directly hit by any of the update or algorithms, and will help you pinpoint whether or not you need to complete a backlink or content audit.
From there, I would make sure that you put into place an ongoing SEO audit schedule, that way you have a set of tasks to complete that will help you stay on top of your website and issues that may occur. Make sure that you read this, there are things you wouldn't think of!
I know you said resources / budget are the biggest for this, but don't forget that there are companies out there that are willing to help and may be able to work with a smaller budget - no hurt in asking if some issues are beyond your expertise level, a little help now will save potential headaches down the road!
Let me know if this helps or if you have any questions or comments! Good luck!
Patrick -
Hi
its hard to say without having look into search engine console and analtyics. In addition, there could be many reason for the drop.But if i see recent month, then some sort of fash come to my mind and that is Google recent update on unnatural outbound linking. I am not sure how it is relavent to you. But you can certainly check that.
here is the link for your assistance:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multi Store SEO Drop
I have two stores (thespacecollective.com and thespacecollective.com/us) and over the past month the keyword rank for the US store had dropped by half, while the UK store is relatively the same. The content is mostly the same, except the US site uses US spelling. I assumed that this would not be flagged as duplicate content because it is the same site, just serving two locations. I'd be interested to hear some thoughts on the reason for this drop and how I might fix it.
Intermediate & Advanced SEO | | moon-boots0 -
301 Question - issue
A while back we had a 'bleed' on one of our sites, which basically meant one of our sites started to leak across pages to another and that site started to rank for the same pages and now we have hundreds of pages ranking for urls that do not exists. It's hard to explain, bare with me. If you were to click on the cached view in Google for the ranked page it would show you the main site, but if you were to click it as usual, then you would be taken to the site but a 404 would show as the intended page was not for that site. We believe we fixed the 'bleed' and have setup 301s for all the affected pages to go to the home page for the site it affected. But these pages have not been removed from Google, which we thought a 301 would do. So we still have hundreds of pages being ranked but are redirected to the home page. Why hasn't these pages been removed?
Intermediate & Advanced SEO | | JH_OffLimits0 -
SEO Value of Google+?
Hi Mozers, Does having a Google+ page really impact SEO? Thanks, Yael
Intermediate & Advanced SEO | | yaelslater1 -
If you remove a 301-re-direct, will there be a corresponding drop in traffic?
We built a better version of a search results page and re-directed from the old search results page to the landing page, and are seeing a huge uptick in traffic. Wondering if we remove the re-direct and 404 the original search results page if we'll see a drop in traffic. I ran the search results page through open site explorer and Google Webmaster tools, and there aren't many links, but the search results page used to see quite a bit of of traffic over the past couple of years.
Intermediate & Advanced SEO | | nicole.healthline0 -
Website Layout and SEO
Hi All, As a brand new user to Wordpress and having read articles and forum posts I have purchased Studiopress Genesis Enterprise Theme. QuestionWordpress like any traditional bespoke site can be written to incorporate variations of columns structures.
Intermediate & Advanced SEO | | Mark_Ch
What is the best column strategy or page layout strategy for SEO? Thanks Mark0 -
Read More & SEO
I have just had my site redesigned. The site was designed with only important facts bullets at the top of the page and all other information is below in the read more section that expands when clicked. I am wondering if I need to have this information in the read more section visible to the customer or if having the majority of the text in the read more is OK? and how it will effect rankings having it this way? I have had spots #1 &2 on Google for my keywords- until the site was redesigned...wondering if this was part of the reason. I have moved some of the text up to be visible on some of the pages - but it makes the site look cramped - and competes with the ease of use the site design Any insight on this is appreciated.
Intermediate & Advanced SEO | | Cheri110 -
Technical SEO issue
Hi Everyone, I have encountered a major issue in one of my clients website(kitchen appliance website). This client has 2 main websites (A & B) linked with each other representing 2 different categories of appliances. We are trying to create some brand pages that this store carries. One brand page has been created and when searching for it on SERP, the results found should be under URL A but it is under URL B. I don't know what is going on? Can someone explain me what happened? Thank you,
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Sudden drop in ranks and traffic after migrating community website into main domain
Hi, We recently moved our community website (around 50K web pages) to our main domain. It now resides as a sub-domain on our main website. e.g. Before - we had www.mainwebsite.com and www.communitywebsite.com After - we have www.communitywebsite.mainwebsite.com This change took place on July 19th. After a week, we saw 16% drop in organic traffic to mainwebsite.com. Our ranks on most of the head keywords including brand keywords have dropped. We had created 301 redirects from pages on www.communitywebsite.com before this change was made. Has anybody seen this kind of impact when domains are merged? Should we expect that within 3-4 weeks Google will be able to re-index and re-rank all the pages? Is there anything else we could do to rectify the situation? Any feedback/suggestions are welcome!
Intermediate & Advanced SEO | | Amjath0