Keyword opportunity & Google flights
-
I am currently giving keyword advise for an airline company. Since they have huge competition from sponsored 'Google Flights', I was really happy with the 'Keyword Opportunity'-metrics in the Keyword Explorer. However, Google flights does not seem to be consistently taken into account for the Keyword Opportunity score.
Eg. 'Place A to Place B' gets a low opportunity score (50-60), which makes sense, because there are four Adwords ads + a huge 'Google flights' box above the classic 10 blue links.
However 'Flight from Place A to Place B' gets a score of 90-100. If I check the last query, there is the same 4 Adwords ads, and also the Google Flights box.
The Opportunity score seems completely unreliable here?
-
Hi there! Tawny from Moz's Help Team here. I think I can help explain why you're seeing such different Opportunity scores in Keyword Explorer for two very similar searches.
Opportunity Score is designed to calculate the relative Click-through-Rate (CTR) of the organic web results in any given Google Search Engine Result Page (SERP). Google SERPs that have very few non-traditional ranking features and are more similar to the classic “ten blue links” only model will have very high Opportunity Scores. SERPs that have many features - like images, ads, news results, answer boxes, knowledge graph panels, etc. - will have much lower Opportunity scores. We use an averaged CTR model derived from our anonymized clickstream data to build this useful metric and apply it based on the features we see in Google’s results.
I ran a quick test using the search terms "Seattle to San Francisco" and "Flight from Seattle to San Francisco", and here's what I saw: http://www.screencast.com/t/iZzvZKx7ov
It looks like the difference in SERP features present for that search is the reason that searches of this type are getting different Opportunity scores.I hope this helps! If you have more questions or need some further clarification, feel free to write in to help@moz.com any time!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword keyword rank checker
Where is the Moz tool/page where you can check rankings of keywords for any site or page? Thanks Rachel
Feature Requests | | RaquelSaiz0 -
Feature request for Keyword Explorer
I posted this suggestion as a comment to a recent Moz blog post, but I thought I would add it here as well. I'm really digging the new Venn diagram view in Keyword Explorer and the ability to easily switch between various combinations of competitors. One feature that would be REALLY helpful (in addition to expanding to other countries) would be the ability to filter the keyword lists by specific strings. An obvious use case for that would be to filter out brand names -- I want to see how the comparisons look with non-branded keywords only. Another use case: Let's say I and my competitors have multiple product categories in common. It would be helpful if I could filter on some of the major head terms representing each of those product categories separately.
Feature Requests | | John_Mosier0 -
Moz is flagging my callto: links as 404s. I "fixed" with tel: & nofollow and lost 2 DA. Help?
I changed the callto: links to tel: links in the footer and nofollowed them and my domain authority dropped 2. I'm assuming this is because we lost 2.8K "external links" Advice on how to remove 404s for Phone#'s without affecting DA? Will just using the tel: format stop Moz from crawling them as 404's? It was adding links to the 404 list that look like this: www.ocp.org/missals/callto:########### I assumed it was because to the crawlers the links looked like relative links this is what our links look like now: <a <span="" class="html-tag">href</a><a <span="" class="html-tag">="</a>tel:###########" rel="nofollow" title="Call us">########### Old footer links: <a <span="" class="html-tag">href</a><a <span="" class="html-tag">="</a>callto:###########" title="Call us">###########
Feature Requests | | OCPmusic0 -
How long to see Keyword Opportunities results?
Hello! I am VERY new to using Moz Pro (and SEO in general) and my initial use is to find find keyword opportunities within a specific industry by comparing my clients' site to their top 3 competitors' sites. I have an initial list of keywords from my clients site (I've been tracking it for a week) but have not gotten any results from the competitors I'm tracking. How long does it take to see these keyword opportunities? My immediate goal (at this point): Supply my client a keyword audit of 30 keywords within their industry. Any suggestions on how to do this? Maybe I'm not going about it the right way? Or, do I just have to wait until the other sites I'm tracking populate data? Thank you for your help/advice! -SEO Newbie
Feature Requests | | Mbeas221 -
Is there an API to download keyword data?
Howdy fellow Mozzers, We're tracking a client's keyword rankings in one of our campaigns and want to export that data on a regular basis to display in Tableau. Tableau let's us quickly match up different data sources and create visuals with the data. It's useful for marrying different data sources that don't normally talk to each other. We know we can pull keyword tracking data manually, but we're hoping there's an API or scheduler that we can use to download the data automatically. Automating the process would be super helpful. Thank you!
Feature Requests | | brettmandoes0 -
Is there a way to schedule automatic weekly .csv reports for the Tracked Keywords Overview?
Using The Custom Reports tool, I only managed to get PDF reports. It would be useful to automatically receive .csv reports by email. Any idea how?
Feature Requests | | Digital-Sun0 -
Is it possible to view keyword rankings over the past 13 months?
The keyword rankings bar graph is a great visual representation to provide clients, but most clients like to see the past 13 months (vs. 12 months) so they can compare the current month to last year. It'd be great if the latest [monthly] keyword rankings showed all the way back to the same month last year (Ex. If I was looking at the keyword rankings for December 2015, all the way back to December 2014 would be graphed out.)
Feature Requests | | ZeroGravityMarketing0 -
Text in Accordian - Will Google Crwal
We have a lot of information on our site and wanted to know if Google would still read all the text even if we have it in an accordion affect. We would have a place to click on to read more for the site viewer.
Feature Requests | | klbee0