Setting up Moz Account for a franchise with no physical locations
-
OK, so technically we are not a franchise, but our structure is very similar, in that we have numerous areas or cities, within which there are numerous locations (all with separate landing pages). We need to closely track the performance of each area/city as a whole (like you would a franchise), and the individual locations within it. We have a home based office in each main area/city, though not for the purposes of meeting customers etc.
We have www.domain.com/area-1/location-A, www.domain.com/area-1/location-B and then www.domain.com/area-2/location-A, www.domain.com/area-2/location-B etc etc.
This means that we have a relatively small handful of keywords which are relevant to any location, apart from the addition of the location or city name, like "house cleaners in [location], home cleaning services in [location].
So, do I set up my campaigns as domain.com/Newcastle, domain.com/Manchester etc, have say 10 keywords based around house cleaning, and then add all the local areas within that area/campaign? If so, should I add my keywords - things like "house cleaners" "home cleaning" "domestic cleaning companies" etc. to a campaign for /Newcastle, then add locations within Newcastle such as Gosforth, Jesmond, Heaton etc? Will this then allow us to track our rankings for "house cleaners in {Gosforth, Jesmond, Heaton etc}", "home cleaning in {Gosforth, Jesmond, Heaton etc}, "domestic cleaning companies in {Gosforth, Jesmond, Heaton etc}?
Any help, general, specific is much appreciated!
Many thanks
Edward
-
Hey there! You may have a few different options.
It's hard to know exactly how this site is set up without more details - for example, does each location have its own subfolder or subdomain? - but depending on what the structure of the site looks like you may be able to make individual campaigns.
If that is not an option, you may find more success making campaigns for the overall site and simply tracking keywords in localized geographies, and choose competitors based on those specific locales.
If you have further questions feel free to email us at help@moz.com with the site details!
-
I have a similar issue with a franchise site that we monitor.
We have a campaign set up for the overall company but I want to input competitors and keywords specific to each franchise region for better comparison to competitors.If I set up a separate campaign for this franchise region, how should I input the website section? They do not have their own website and I fear that the national website will skew the data.
Thoughts?
-
Great, ok thanks for that.
-
Hi there Edward!
Ultimately how you set up any Moz Pro campaigns is up to you, but we do have many customers who find success with the strategy you're asking about (that is, setting up a separate campaign for each location subfolder within your site). That can be beneficial in narrowing down your data set. It can also be helpful if you have a particularly large site and are concerned about crawl times (anything above 15k pages is going to take a bit extra processing time). If you have enough campaigns, you could also set up one master campaign for the overall site in addition to individual ones for each location.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trying to connect my moz local to my facebook page - says it isn't found
Trying to connect my moz local to my facebook page - says it isn't found even though it is. I don't want to create another listing for this. Cheers Claire
Moz Local | | blenkiseo0 -
Employees using the Dealership's address and popping up as duplicates in Moz Local?
We are using Moz Local and have a client who's salespeople create individual Facebook Pages for themselves and use the storefront's address. They are noted as duplicates. How much does this really hurt local SEO?
Moz Local | | 9CloudsInc0 -
We need someone to provide training in using Moz (paid hourly)
Hello, We are looking for someone to give us some training for using Moz - someone that really knows what everything is on Moz and how to use all its features. If anyone in interested in doing this, please get in touch to discuss conditions. We're looking forward to getting in touch with you. Thank you!
Moz Local | | anitawapa0 -
When will enjoy Moz Local in Spain?
Hi everyone, any news of making Moz Local avalaible for contries like Spain. Thanks in advance.
Moz Local | | webtematica0 -
Moz Local "Listing Reach" plummet
Hello, I use Moz Local for our company's 12 locations. On August 15 we had a "Listing Reach" of 315. Today I noticed we're down to 29. How does one verify what the problem is with Moz Local? Thanks in advance,
Moz Local | | SmileMoreSEO
Erik0 -
Moz Local Listing Score
Hi there, I purchased MozLocal for my firm on February 27th, about 7 and a half weeks ago to the day. While I've been waiting for the results to populate and the program to do it's work, I've been manually updating all the other listings with photos and categories based off the "missing info" Moz Local provides. Throughout the last almost 8 weeks, my listing score has increased a total of 1%. At this point, should I expect to see any further results from this tool? I'm still seeing "Update in progress", yet it seems enough time has passed for at least something to happen. After two months of waiting, I'm wondering if I would have been better off updating these listings myself. Does anyone have any idea when/if I should be seeing any results?
Moz Local | | LMcLaughlin0 -
HOW I CAN SEE MY LISTING ON https://moz.com/local/bulk/unmanaged/verified
Hi, We received the latest payment for your Moz membership! Thank you for your payment! You were charged $84.00 USD on <invoice.duedate>. Your receipt is attached.</invoice.duedate> THEY WITHDRAW MY MONEY BUT I DONT SEE MY LISTING ON : You don’t have any published listings. Once you've purchased validated listings they will show up here.
Moz Local | | sassynailservice0 -
Why don't the duplicate listings from the moz/local search show up on the moz/local dashboard
When I do a MOZ/Local search on the search listings tab I see all the listings with different information but they don't show up on the moz dashboard for the subscribed listing.
Moz Local | | Ron_McCabe0