Google News results ...can it be SEOed?
-
Hello Everyone.
I simply wanted to know if anyone had some useful insight on what it takes for a legitimate website to appear within the Google News results.
I have rarely, or ever, had to dabble in this kind of SEO, but after coming across a situation with a perfectly legitimate website, I'm now scratching my head.
The site in question is a very well established website, with 0 "seo" done to it. All links organic, all traffic legit and they have VERY strong social media presence. The site's current DA is 50. Its a 3 letter domain.
Some of the points I believe are important
- quantity and quality of content (% of aggregated vs actually original content)
- overall % of "news" content vs rest of the site content
- authors/writers credentials (how would Google evaluate the authority of a writer, so his/her content is newsworthy?)
- overall site authority
- rich snippet and code needed to be indexed? I think rel publisher or rel author tags have something to do with it?
- making sure to have basic SEO in place: canonical tag, unique headers, etc.
What am I missing?
They have one particular competitor that seem to be ranking for almost everything news related, while being a similar site in content and authority, however they are nowhere. They have submitted to Google News before (not even sure what that means) but have failed to be included -- does this put a "stain" on them for any reason or impede the possibility of being indexed in the Google News results in the future?
ANY input is appreciated.
-
PM replied
Just to keep others in the loop (without giving away too much information), it appears that newsworthy and non-newsworthy articles on the site are not currently separated in any way.
For example, sitename.com/articles contains a mix of blog and news articles, which will prevent it from being accepted in Google News because Google News wants only newsworthy content.
I suggested coming up with a way to separate these news articles from the /articles page and only submit that URL to Google News - eg. sitename.com/news
All articles (news and blog articles) could still appear on the /articles page, but the news articles need to be isolated, somehow.
It's a great site and I don't think there will be any issues being accepted in Google News once the news articles can be separated from the non-newsworthy articles.
All the best with it and I'd love to hear how you go!
Cheers,
David
-
Hi David,
Thank you very much for taking the time to respond and for the information. It is very insightful and much appreciated.
-
Hi 1stOTLJK,
I own a site that's in Google News and have worked on getting more dozens of client's sites into Google News.
While it's not mentioned in Google's News guidelines anymore, I believe that you still need to have at least 3 regular authors publishing news content on the site. How many writers does the site currently have?
You also need to make sure that the content you are submitting to G News is actually newsworthy. If the site posts basic blog content like "10 tips to improve X" or "10 best X for you", this needs to separated from what you are submitting to G News.
If you have to, create a 'News' category on the site and only add newsworthy articles to this category. Then, when submitting to G News, only submit this category.
Eg. submit yoursite.com/news/ instead of yoursite.com
And don't worry about being knocked back with your submission attempts - it won't leave a "stain" on the site that will prevent you from being successful with a future submission.
If you can PM me the site, I'd be happy to take a quick look at it and provide you with some more specific tips.
Cheers,
David
-
yes
Having "journalistic standards" and "authority" is vague and doesn't at all help in understanding WHAT about the site needs to be improved/changed, etc.
The site in question seems to have all the criteria to be in the news...but it's not. Looking at competition, which have very sites almost identical, they are in the news. The only diff between them and us is the site has more articles....doesnt necessarily mean they are more newsworthy.
-
Have you tried re-applying for inclusion?
Have you read this - https://support.google.com/news/publisher/answer/40787?hl=en
Cheers,
Jake Bohall
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting indexed by Google scholar
Often my Google Scholar alerts result in exactly what I think they will: scholarly articles published in academic journals. However, today I got this completely non-scholarly article https://www.t-nation.com/training/the-exact-reps-that-make-you-grow and I have no idea why Google Scholar is indexing this site. I've read up on how to get indexed by Google Scholar, and this website doesn't seem to have the necessary requirements. I'm curious for anyone whose clients or industry need to get indexed by Google Scholar, what has worked for you?
SERP Trends | | newwhy2 -
Can anyone tell me how these are pulled?
Hi Guys, I look after multiple automotive brands websites and one of my sites is getting these images (see screenshot) pulled and placed into search results. When you click on them it then takes you to the model page of that specific vehicle. You can also scroll to the left and more vehicle images will appear. I'm trying to figure out how these are pulled and what i can do to get them on my other website search results - any ideas? Thanks,
SERP Trends | | InspireGlobalNetworks
Gareth yOgTK0 -
Is it bad for international SEO to redirect CcTLDs and install Google website translator plugin to the primary domain (UK)?
We've bought lots of country extensions, e.g. .es, .fr, .in, .me, etc. Rather than employing translators, will it be acceptable for SEO to install the google translate plugin to the site, and 301 redirect the country extensions to the .com address?
SERP Trends | | Tom_Rocks_Off0 -
Google crawled "Cross Domain" links. Is this an issue? if yes then how we can remove it?
We have two sites. One site for US (site.com)and another is for India(site.co.in). Redirection is working based on ip address and location.So if I write US(site.com) site link in India location then it will automatically redirect to India site(site.co.in). We have given a link in the header of the site which will be used to open another country site. Example : Currently India site open in my browser so it contain US site link. and US site open in my browser so it contain India site link. We check on google web master and we found back links of cross domains so Is it an issue?
SERP Trends | | Shanil1230 -
Google EMD algo hurt my site pls give me suggestion to out come from this penalty
Guys i have site and its EMD , but google yesterday update the algo and my all keyword ranking goes out of 100....in some keyword its not showing and rest of the keyword are out of 100-200 position..i have quality copy scape content ...also i have very stable link building is going on...my purchase this domian before 3 month ..again guys i m not geting any msg in webmaster. site:www.eacnecream.com Keyword:Acne cream , Best acne cream , Acne treatment Pls guys give me suggestion.i always trust this community.. Thanks
SERP Trends | | Brayvez0 -
Google Trends Hot Searches hourly historical data?
Is there a site that archives Google Trends' hourly Hot Searches data? I'd like to see if specific keywords were trending at a specific time yesterday. Is this data out there? Is there a different site I should be using for this info?
SERP Trends | | BostonWright0 -
Can I submit multiple data feed to Google Merchant Center?
I have submitted my product feed to Google Merchant Center. There are 7K+ products in one product feed. (data_feed.txt) I am not satisfy with my products' performance on Google shopping. Because, I am not able to maintain data quality for all products as well as not able to focus on high selling categories. Can I submit multiple product feed with separation of categories as follow. category001_data_feed.txt (With 200 High selling products) category002_data_feed.txt (With 100 offers products)
SERP Trends | | CommercePundit0 -
Usage of the new Google quick flight search application
Hello I m interested in some first data or studies about how often the new google quick flight search application is used/clicked compared to the organic or ppc results. Would be awesome, if anybody knows more about it thx 5766285218_b588a1eb4e_z.jpg
SERP Trends | | Aris0