Anchor Text, best practice for internal links?
-
Hi,
We have a news article on our site that describes currents status/news concerning 2 "major" topics for our business. Now we also have separate pages dedicated to these topics and try to target links/traffic here.
This news article has obtained a few "natural external links", but to my question: Within the news article we mention these two keywords naturally about 10 times each. Should we "anchor text" -link each of these mentions to it´s dedicated/in depth -page? Or perhaps only the first mention? Or not at all and perhaps instead put text at the bottom of the article pointing/explaining where they can find more info on each subject at our site?
Thanks!
-
Hi Anders,
Great to hear it - best of luck!
Sean
-
Thank you Sean and Vijay!
I agree with your advice
-
Along with advice given by Sean, please review this as well https://moz.com/learn/seo/internal-link
-
Hey Anders,
My advice would be to put the links in where it feels natural. If you're mentioning each term 10 times within the article, don't put 20 internal links in it for the sake of it - it's spammy and isn't great for user experience. After all, no one likes reading an article that's littered with blue underlined links.
Maybe hyperlink the first mentions of each keyword within the article and then add a section at the bottom that says something along the lines of:
"If you want to know more about {keyword A} or {keyword B}, click here"
This way, people can click the links in the article if they so wish and, if they reach the end, they can be directed to logical next location in their website journey.
I hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO value of links from international TLDs to local (.be/.nl) TLDs
I'm linkbuilding for a couple of websitew of mine with TLD's of .be and .nl. When i look at my competitors, i see they also have backlinks from .com, .cz,... But do those international backlink account for any value (link juice) being past on?
Link Building | | RoderickG0 -
What is the best link risk software
Hi there. I want to buy/subscribe to the best link risk software I can find. We are in the UK. Link Risk has been recommended to me. I specifically want a package that will allow me to check content hosts before we commit. Can anyone help with comments suggestions please? Thanks
Link Building | | KarenJames0 -
Dofollow OR nofollow for internal links
We recently changed our wordpress site and I have noticed that in the new theme all the internal links are set to nofollow. I understand that Google might not decide page rankings based on internal links but isn't it good practice to do a follow on internal links to highlight the relative importance of a page
Link Building | | Advocator0 -
A link with "return false"- OSE sees as a No Followed Link
Hello, I couldn't find a clear answer to the impact on SEO for a link written in this way: [" class="expert_info" onclick="window.open(this.href);return false;">](w</span>ww.yourwebsite.com<span style=) [Does the "return false" act as a "no follow"? I came across this in our link data in Open Site Explorer which lists these links all as "no follows." However, an engineer I spoke to said that it shouldn't impact search engine behavior. Any ideas? Thank you in advance! -Sarah K.](w</span>ww.yourwebsite.com<span style=)
Link Building | | OneMedical0 -
What is an example of good anchor text?
Hi, I'm sorry to ask yet another question but the advice I get here is always so accurate and friendly that it's almost addictive. After Penguin I'm constantly thinking about what looks natural to Google. With regards to link building I can't really envisage any situations where natural anchor text would be anything other than either the name of our company or 'click here'. The only exception to this I would have thought would be if a customer was referring to a particular product on our site. Even in this situation I would have thought they'd have said 'I bought my cheap cartridges at Refresh Cartridges' with the company name still being used as the anchor rather than 'cheap cartridges'. I think if we're stripping it down to what works best from a human rather than search engine perspective then using 'cheap cartridges' rather than the company name would be just a little odd. Therefore my question is whether, when link building, I should just use my company name for all anchor text rather than trying to artificially mix it up to make it look ‘natural’. While I could vary the anchor text by saying 'cheap this', 'high quality that' and playing around with the text, almost certainly when used in context with whatever I am writing this would look unnatural no matter how many combinations I used. Is this correct or would my overuse of the company name make what should be a natural looking linking strategy look unnatural and harm results by not conveying the potential content of the page by using targeted anchor text. Thanks for your help. Chris
Link Building | | ChrisHolgate0 -
Links from internal pages from other website.
A website link to our site from internal pages of that site where page rank is 0 but page rank of home page of that website is 5 ,it will helpful or I should get links from a page where page rank is available there?
Link Building | | SEOteam20110 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0