Homepage target keyword less volume than subcategory keyword
-
As an example - let's say that I have an online store that sells home accessories. Within my store, I have categories like "kitchen accessories", "bedroom accessories", and "bathroom accessories" among others.
Naturally I would want my homepage to be the broadest keyword that best describes my store's offering (i.e. "Home Accessories"). Then, on my sub-category page, I would target "Kitchen Accessories".
In this example - let's assume "Kitchen Accessories" has more search volume than "Home Accessories". Would it be better to focus on that keyword on my homepage instead?
Example Current Homepage Title: "Beautiful Home Accessories - Crate + Feather"
Alternate Homepage Title: "Bath, Bedroom, and Kitchen Accessories - Crate + Feather"
Which one would you do assuming everything is equal aside from search volume?
-
Hi Clara,
Good question. I have had the same issue. I made the decision to go for your option 1. So Home Accessories and than make category landing pages for the categories Bathroom, Kitchen etc... Reasons: 1. Volume is not necessarily the key factor: lower volume can be more valuable because of better quality traffic) 2. As Home decorations really describes what you do it is the honest truth about what your site is about. And you dont wanna be lying to Google now would you? ;). 3. And if one would look for kitchen accessoires and would also see Bathroom, bedroom etc it could be confusing. You want them to be landing on your Kitchen page and not your homepage.
Hope it helps!
Regards, Tymen
-
There is nothing wrong about optimizing your homepage for a subcategory of your website. The homepage is usually the strongest page of a website and should be used to your best advantage. Some businesses change the optimization of their homepage from season to season, targeting the merchandise that is most profitable for that month.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Repeat keywords on the pages/titles
I know it is important to avoid duplicate titles and title tags, but I wanted to verify. Lets say you are a collection agency, would it be smart as a strategy to do domain.com/collectionagency/Dallas_ collection_agency and have that same key word structure for many states so many pages?
On-Page Optimization | | SeobyKP0 -
How specific do I have to be when adding keyword to the meta title which I am trying to rank for?
I am looking for some clarity on what exactly you need to spell out for google in the exact match and what google understands in terms of using keywords in your meta title which I am trying to rank for. For example if my category page is for women's top, with both printed and solid color options, would it be ok to write- "Women's Tops: Printed & Solid Shirts & Tunics" and be able to rank for women's tops, women's printed tops, women's solid shirts etc. or would I have to be more specific and use women's as the keyword modifier before each term and write- "Women's Tops, Women's Printed & Solid Shirts, Women's Tunics"?
On-Page Optimization | | whiteonlySEO0 -
Should URL contain primary keyword or primary + extended keyword?
Hi All, This is a query regarding what keyword should be placed in URL. Below is the scenario. I have marketplace website where I can service providers with users. I have a page with a list of Dance providers and want to rank it for Dance Classes, Dance Coaching Classes keywords. Since these keywords represent same business purpose for us, should I keep the URL as www.abc.com/dance-classes or www.abc.com/dance-coaching-classes? What is SEO best practice in this scenario? Kindly suggest.
On-Page Optimization | | Avin1230 -
Theme create category page stuffed with Keyword
Hi All, Quick question and I think I already know the answer but wanted to get a second opinion. We have a ecom site running woo commerce and the theme is coded to insert the product category name under the product name on the category page. This has resulted in the category page being stuffed with my keyword 'sofa beds'. Am I right in thinking that in the eyes of Google this page will be penalised for over use of my keyword or does Google view category pages differently? Thanks in advance
On-Page Optimization | | Jon-S0 -
Avoid Keyword Stuffing in Document
Hello is there some way to avoid this? <dl> <dt>Occurrences of Keyword</dt> <dd>45</dd> <dt>Explanation</dt> <dd>We've seen evidence that excessive use of keywords can negatively impact rankings and thus suggest moderation.</dd> <dt>Recommendation</dt> <dd>Remove instances of the targeted keyword(s) from the document text of this page to bring it below 15</dd> <dd>I don't want to get slapped by the big G, bing, yahoo, ask, aol, etc. I currently show 2 posts on my main webpage.
On-Page Optimization | | 678648631264
</dd> </dl>0 -
Should we add a link from every page with main keyword back to homepage
Dear all, We have a call for action on the bottom of all our 10K plus pages which has the words private jet charter in it. Here is what the sentence looks like: Call +1-877-727-2538 to hire private jet charter flights or get a private jet quote The "private jet charter" link goes to the homepage - the homepage has always ranked for the same keyword. Even though we have a separate page for private jet charter itself which may or may not be competing with homepage for the same keyword. The question is - does this help our efforts to rank higher for private jet charter or does it not. It used to be that the more links from all pages for specific keyword coming back to homepage was good - but now maybe algorithms may have changed and not sure.
On-Page Optimization | | Richard7770 -
Keyword issue
On this site filmeonlinenoi.com the keyphrase "filme online gratis" its auto-cannibalizating?
On-Page Optimization | | Alexsmenaru0 -
Singular X Plural on keywords
Hi there... I´s always confused about which one should I focus, keywords in singular or plural. Some says: "look at Google Insight and look which one has more traffic", other says "go for the plural, because you´ll get both keywords at the same time (ex: dogs and _cat_s). Which one is the right way ?
On-Page Optimization | | e-Lustre1