No difference anymore between 301 and 302
-
According to http://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608
What do you think?
-
There's a lot of nuance to what is being said there. As others in the community have said, if you were going to test it out yourself on your own site and put your own income and business on the line, would you choose a 302 over a 301 without testing it?
We saw what happened to Wired as they were going HTTPS and used 302s - https://www.wired.com/2016/09/wired-completely-encrypted/
Google has also said, and some people have been able to test for different reasons, that if a 302 is left in place long enough then Google may start treating them like 301s and start passing link equity through a 302. But, that's a lot of ifs and uncertainties, at least way too many for me.
-
A large grain of salt! Google is notorious for saying these things and then ...well, backing down a bit.
-
They're not saying there's no difference, a 301 is still a permanent redirect and a 302 is a temporary redirect. You should always differentiate between the 2 when choosing to redirect a page elsewhere. What Google is saying now is that they no longer discount a page's authority because of a redirect. However, take this with a grain of salt. This doesn't mean you should go around redirecting wherever and whenever. Your redirects still need to make sense, they need to be as relevant to the old page as possible, and they should always benefit the end-user.
-
Hi Nancy,
Yes Google said it very clearly but big caveat here and I would suggest you to go through this detailed post of Cyrus.
https://moz.com/blog/301-redirection-rules-for-seo
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review markup not showing up in SERP anymore
Hi all, I have been collecting reviews for a little while now. Ofcourse im hoping to cross the 150 reviews border soon 🙂 But i also added the review markup to my website to show up in organic results. This was working fine for a while. I did not added the markup to my homepage. But now for somehow google is not showing this review markup anymore in search results. So i decided to give the company that is hosting the review tool (google partner also) a call. The informed me that they had a lot of calls and e-mails since 2 weeks from their customers. All with the same problem that review markup is not used in search results anymore. Anyone else had this, or know about this issue?
On-Page Optimization | | J05B0 -
Is it OK to 301 redirect 1000s of duplicate random URLs to homepag?
Hello, We found a critical error in our site internal link structure and the way Google indexes it. Website has 1000s of URLs that are basically 50% match to homepage. They all start the same example.com/category/random/random I can do a redirect match and 301 them to homepage. This way 1000s of bogus url are not indexed and no value given. Is it OK to redirect so many URLs to homepage? Platform is creating these URLs because of search query, where it adds all site content to one page. Currently this search page /category / has own canonical and all those duplicate content URLs have canonical to that /category /. To fix my plan is to a. Remove canonical from /category / that way all those duplicate URLs don't have it either. B. Redirect match all URLs that have /category / in them to homepage. (this is most important page where 50% of that content is and should be the main page). Is this plan ok?
On-Page Optimization | | advertisingcloud1 -
No-index or 301 - custom wordpress archives
Hi, We are using custom wordpresss posts to showcase different services we provide, these are then grouped within custom archives. These custom archive pages are our main keyword landing pages and traffic generators (although ranking is fairly average). It's come to my attention that these custom posts have also been listed in the wordpress standard categories, with an identical title, excerpts and near identical urls as the custom archives. This appears to have been the case for quite a while. We are concerned that this is may causing duplicate content issues and unsure how to proceed. We have been advised to simply no-index the redundant 'standard' categories but as they have been indexed for some time we are cautious of causing any upset with search engines (although the categories are indexed they are not ranking for any major keywords) Are we best 301ing the redundant category to the custom archives or using a canonical tags or simply no-indexing the categories like other archive pages? Any advice is aprreciated Many thanks BC
On-Page Optimization | | benct0 -
301 Redirects From a URL without Keyphrases to one With Keyphrases
I have a client that sells services. Each service offered currently has a URL structure like this: www.companyname.com/product/asp$view-id-page3022-item-24 These pages are pretty old, and I would love to have a more user-friendly URL like this: www.companyname.com/product/purple-swatch-watch If I rename the URL and do a 301 redirect, what impact will that have on search? Ideally, this page will be optimized for "purple swatch watch", but the current URL structure is so... well, you know. My apologies if this has been answered before. I tried looking through archived of 301 issues, but lost hope after my first 10 or so attempts at answered didn't help this specific issue.
On-Page Optimization | | ericav0 -
Boatload of 301 Redirects Question
We have a client that came to us and they recently did a site makeover. Previously they had all their pages in root directory including 75+ spammy article pages. On their makeover, they moved all the article pages into a directory and added 301 redirects. In going over their site we noticed they have redundant articles, like an article on blue-marble-article.htm and blue-marbles-article.htm Playing on singular and plural with dulpicate content for most part with exception to making it plural. If they have 75 articles, Id say 1/3 are actually somewhat original content. I would like to 301 redirect 2/3's of the articles to better re-written article pages but that would add a whole lot more 301 redirects. We would then have a 301 redirect from root directory to article directory, then another 301 redirect from spam article to new re-written article. My question is, would this be too many redirects for googlebot to sort through and would it be too confusing or send bad signals? Or should I create a new directory with all good articles and just redirect the entire old articles directory to the new one? Or just delete the redirects and old spammy directory and let those fall on a 404 error page. Id hate to lose 50-75 pages but I think its in fact those spammy pages that could be why the site fell from top of first page google to third page and now 10th page in a years time. I know, Im confused just typing this out. Hope it makes sense for some good feedback and advise. Thanks.
On-Page Optimization | | anthonytjm0 -
Google indexing page differently
Does google index an interal page differently depending on whether you are using a FULL url (including domain) or just a relative link? Also, is it possible that using a full URL (http://mysite.com/page.html) causes the browser to "ping" the server differently than just having the href linked to using relative links (/page.html) Could this cause server or firewall perfomance issues?
On-Page Optimization | | WebRiverGroup0 -
Depreciated content - Canononical, 301, or noindex?
I have a page that has existed on our website for many years, without ever being updated.This is what I would consider an "evergreen" content page, but it is now considered out of date and depreciated. It was never ranking high for any keyword in particular, but it is a page that has existed for many years. We have now created a more up-to-date version of the page, with much more informative content, a new URL, and of course it is SEO optimized. I am puzzled as to what I should do with my old page. Should I add a canononical link pointing it to the new updated page, or should I 301 redirect it to the new page, or should I no-index the old page? What are your thoughts and suggestions? I can give more information if needed. Thank you!!
On-Page Optimization | | jcph0 -
302 (Temporary Redirect) up and growing, how to fix?
Hi guys. On my website I have an action that will only perform if you are logged into your account, otherwise you are redirected to the login page causing a 302 redirection. When SEOmoz crawls my website, it gets all these redirections to the login page, but I really can't do much better so what is the best way of fixing this? I've thought of using rel="nofollow", but I want make sure this change will fix my issue, both with the SEOmoz crawler and any other search engine crawler. Thank you guys so much!
On-Page Optimization | | tanlup0