Will more comprehensive content on product pages help improve ranking?
-
We're working to improve the ranking of one of our product landing pages. The page that currently ranks #1 has a very simple, short layout with the main keyword many times on the page with otherwise very little text. One thought we had was to make a more comprehensive page including more info on the features and benefits of the product. The thought being that a longer form page would be more valuable and potentially look better to Google if the other SEO pieces are on par.
Does that make sense to do? Or would it be better to keep the product page simple and make some more related content on our blog linking back to that landing page?
Thanks in advance to any help you can provide!
-
Thanks Brett!
Definitely a great point there about Amazon. We're thinking of posting some use cases and success stories on the product pages, which will be unique and shouldn't be seen as fluff by visitors.
-
Definitely add more comprehensive content on product pages but make sure it's unique. Meaning if you use an API to bring in the manufacturer's specs and everyone else selling or renting your equipment are doing the same thing, then it's not unique and Google won't determine that you have something extra to provide to users. You should still have that content, but add on to it.
If you want an example of this technique working in the wild, just search any product and you'll find that Amazon ranks highly for thousands and thousands of products that others sell. They have a lot of unique content in the form of user generated content (which Google counts as unique content) and this helps them rank.
So yes, adding content will help you rank, but make it useful content (scrap the fluff), make sure it's unique content, and mark it up with schema for that extra oomph in the SERP.
-
Thanks for the response Dimitri!
This definitely makes sense and is great to keep in mind. Our products are event technology rentals like tablets and computers, so I think there is some level of detail we can go into such as different specs, use cases and success stories. We definitely wouldn't want to go into too much detail beyond that as it would be unnecessary to the user.
In this case, the user would expect to see an easy way to get in touch and then see additional service and product options.
Thanks!
-
Howdy.
My answer would be "User Intent", and "User Experience". Basically, Would user expect such short, simple page? Or after landing there they'd have more questions than answers, which would make them go all over the website to find what they want to know? That's how I would determine what should or shouldn't go on pages. If your product is a pen, I really doubt that people would be interested in how the molecular structure of it looks. Yet, if it's a lego set, then they'd wanna see the images and videos of how it's gonna look when it's done, dimensions, number of pieces etc.
Hope this makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why rankings dropped from 2 page to 8th page and no penalization?
Dear Sirs, a client of mine for more than 7 years used to have his home page (www.egrecia.es) between 1st and 2nd page in the Google Serps and suddenly went down to 8 page. The keyword in question is "Viajes a Grecia". It has a good link profile as we have built links in good newspapers from Spain, and according to Moz it has a 99% on-page optimization for that keyword, why why why ??? What could I do to solve this? PD: It has more than 20 other keywords in 1st position, so why this one went so far down? Thank you in advance !
Intermediate & Advanced SEO | | Tintanus0 -
Will obfuscating HTML have a bad effect on my ranking?
I would like to obfuscate my HTML so that people do not see that I used a Template on my site. Does obfuscating HTML have a bad effect on the ranking in google? Thanks!
Intermediate & Advanced SEO | | RWW0 -
Can pop-ups cause duplicate content issues in product pages?
Normally for ecommerce clients that have 100's of products we advise for size guides, installation guides etc to be placed as downloadable PDF resources to avoid huge blocks of content on multiple product pages. If content was placed in a popup e.g. fancybox, across multiple product pages would this be read by Google as duplicate content? Examples for this could be: An affiliate site with mutiple prices for a product and pop-up store reviews A clothing site with care and size guides What would be the best practice or setup?
Intermediate & Advanced SEO | | shloy23-2945840 -
Will using my Homepage as a KW target improve my Inner page Ranking?
Hello your help please! I have 2 KWs that i have targeted Inner pages for and they have got them to page 2 in SERPs, but now its getting difficult to move them up to page 1. Will targeting the home page with a higher authority, for the same terms, help or hinder the inner pages current position? Many Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Product pages content
Hi! I'm doing some SEO work for a new client. I've been tasked with boosting some of their products, such as http://www.lawnmowersdirect.co.uk/product/self-propelled-rear-roller-rotary-petrol-lawnmowers/honda-hrx426qx. It's currently #48 for the term Honda Izy HRG465SD, while http://www.justlawnmowers.co.uk/lawnmowers/honda-izy-hrg-465-sd.htm is #2, behind Amazon. Regarding links, there's no great shakes between the pages or even the domains. However, there's major difference in content. I'm happy to completely revamp it, I just wanted to check I'm not missing anything out before starting to rewrite it altogether! Thanks
Intermediate & Advanced SEO | | neooptic0 -
How to improve ranking of deep pages?
While this may sound like an obvious or stupid question at first...let me explain... We are an e-commerce website which sells one type of item nationally; for sake of an example which is similar to us, you can think of an e-commerce site that sells movie theater tickets in cities and towns across the country. Our home page ranks very well for the appropriate keywords as well as some of our state and city pages rank very well for local searches. However, while some state and city pages rank well for their respective local searches, others have a low page rank with some not even in the top 50 for their respective keywords. My question is that we aren't clear why some pages will rank well while others wont when the competition looks similar for those local searches. And in today's Panda/Penguin era we are unsure of how to get more of these state/city pages ranking better? For the record, we are quite strict about on-page SEO, 99% of our 5600 pages are crawled & we have minimum SEO errors from the SEOMoz crawls. Can anyone provide some feedback & thoughts?
Intermediate & Advanced SEO | | CTSupp0 -
Can Bundling Products Help eCommerce SEO?
We currently have over 13,000 products on our site. SeoMoz reports many duplicate pages, which are items that are very similar (different size, application, sku, etc.). Would it be prudent to create a bundled product that has one page, one description, a set of images and a table with add to cart buttons for all of the different products on that page? (called a bundled product in Magento). Then create 301 redirects from all of the individual pages and categories to the relevant new bundled product.
Intermediate & Advanced SEO | | iJeep0 -
Removing Duplicate Page Content
Since joining SEOMOZ four weeks ago I've been busy tweaking our site, a magento eCommerce store, and have successfully removed a significant portion of the errors. Now I need to remove/hide duplicate pages from the search engines and I'm wondering what is the best way to attack this? Can I solve this in one central location, or do I need to do something in the Google & Bing webmaster tools? Here is a list of duplicate content http://www.unitedbmwonline.com/?dir=asc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=asc&mode=list&order=name
Intermediate & Advanced SEO | | SteveMaguire
http://www.unitedbmwonline.com/?dir=asc&order=name http://www.unitedbmwonline.com/?dir=desc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=desc&mode=list&order=name http://www.unitedbmwonline.com/?dir=desc&order=name http://www.unitedbmwonline.com/?mode=grid http://www.unitedbmwonline.com/?mode=list Thanks in advance, Steve0