Community Discussion: How is Your Brand Scaling Effective Email Outreach?
-
Recently, I wrote a Moz post on what I think comprises effective online marketing outreach via email: Why You Should Steal My Daughter's Playbook for Effective Email Outreach
Though I'm by no means an outreach expert, it's a topic I do feel qualified to talk about, owing to having worked with numerous PR/Outreach folks, seeing what works and what does not, and because of my experience working for and with Fortune 25s in a sales, outreach capacity. I'm wondering...
- What's the biggest challenge you've faced with regard to outreach?
- How are you addressing it?
- What's the No. 1 tactic you've used to attain success in email outreach?
RS
-
Have to confess: Track, Test, Tweak, Repeat is legit.
Similar to my Refine, Revise, Repeat for content creation and amplification.
So often we hear that something or another didn't work, when in reality the brand or the individual either didn't optimize the experience for the desired outcome, didn't have clear, defined goals in place or lacked the ability to track the effort's performance.
What I love about email is it's easy to track. From there, it's all about the TTR
RS
-
Our company has learned a lot of lessons through A/B testing various components of our email newsletter. We started by testing subject lines, then pre-headers, then calls-to-action throughout the content of the email itself. Each of these tests has given us new insights into what our email subscribers are looking for from our emails.
Of course, this is all dependent on the industry of the clients you're managing email marketing for. Some of our clients are in industries where their subscribers are constantly searching for deals and promotions, so we lead with those. Others are in industries where their subscribers are more interested in tips and tricks, so we lead with those.
We were only able to determine which of these tactics worked through which industry using our signature method of TTTR: Track, Test, Tweak, Repeat. We track the data associated with each email, test out new methods, tweak the tests to try new things, and repeat!
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
INBOUND LINKS FROM OTHER OWNED BRANDS HARMING MY MAIN SITE?
Hey, I work for a company that owns 5 brands, all pretty large sites with 10,000s of pages. We have one primary site, that has inbound links from all the other owned sites (4) resulting in 950k backlinks pointing to the domain. For context, the primary domain has 781 referring domains (with 4 of them being the other owned sites). My question was, will this excess of linking be harming the primary domain? Will the ration of backlinks to referring domains be seen as a negative quality indicator? Charlie
Link Building | | charliehowes10 -
Non-profit link outreach with limited resources
Our competitive metrics are good but we need to increase our linking root domains to beat our competitors and climb a few critical positions in the SERPs. We have drawn up a link-building strategy based on Moz's very helpful guide, and begun trying outreach. We're a non-profit and the content we are pushing is blog content like this, in-depth articles like this (which, incidentally, do well in search), and we're also going to start creating more infographics and other types of content to try to generate some traction that way. However, based on the success of the campaign so far, it seems unlikely we'll acquire links at the rate we need to in order to keep up with our competitors, particularly given that we only have three people who can spend time on this (at a total of around 1.5 days per week). Clearly this is something we need to persevere with and integrate into our normal content cycle, but I can't see us picking up more than a dozen or so links a year unless something unexpectedly goes viral! It seems like link outreach is so common that it's very hard even to get link targets to engage with you on social media. People just see it as spam. It would be interesting to hear what other people have done successfully to help us figure our what a realistic approach to link building looks like.
Link Building | | SOS_Children0 -
Help with outreach emails for content marketing
Hello, Could I get some feedback on how to make a good outreach email? I'm using buzzstream and Rand's awesome whiteboard friday. Here's what I've put together: Hi [first name] have you seen this [our niche] article? Paragraph 1 (short paragraph) comments on what the person is involved in, and ask them how these things are going Paragraph 2 (short paragraph) talks about how I've shared and retweeted their recent important posts. Paragraph 3 (short paragraph) Asks if they would link to our article. This niche article is really useful and needed to these people. Paragraph 4 (short paragraph) I'm not sure how to reasearch and put something interesting here. [my name] co-owner [our website]
Link Building | | BobGW0 -
To know effect on our Website rank in Google Search results
Ours is Property Advertising Company. And we have agents and consultants working from other areas in providing property for advertising in our website. So we collect all the data (5000 data nearly) and upload in one stretch directly to our database. I would like to know whether this process will affect our ranking in google search results because when we upload 5000 data, the links in our website also increases.
Link Building | | Rajesh.Chandran0 -
Links from support community profiles
I was answering some questions on the Apple support website because I like to answer questions for people there and I decided to check out my profile. I noticed that at some point I inserted my website in a field they provide called "homepage" then I viewed the source and noticed that it is a "dofollow" link. So I have decided to start targeting questions that relate to my niche. Can even these links help my rankings? Since my username links to my profile page which has the link to my website?
Link Building | | cbielich0 -
Do backlinks take effect as soon as they are crawled?
i have got 3 really good backlinks to a site of mine in the last month, however they have had no obvious effect yet. they are dofollow, all from county council websites, and I can see the backlinks in webmaster tools. does this mean that their seo affect has already been applied?
Link Building | | lethal0r0 -
Generic Anchor Vs Branded Anchor?
Hi, I have always been very careful when building links, making sure that I use lots of variations relevant to my site in the anchor text, so keep the ratio diluted. However, in recent weeks I have stumbled on some SEO's focussing wholly around branded anchor terms for future link building, I feel that a branded focussed link profile looks more natural. I'm interested to know what the rest of Moz community think about this? Thanks
Link Building | | dt18070 -
What is the typical response rate and success rate for email link requests?
What is considered the normal response rate and success rate of acquiring a link through email link requests?
Link Building | | SparkplugDigital0