Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Keyword Tool: What is considered a unique keyword?
-
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions:
1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both?
2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
-
Thanks! That answers it!
-
In regards to question #2, make sure you have Exact Match enabled. The default setting is Broad Match, which groups all related keyword together.
In the left sidebar, look for the drop down that says "Match Types". Uncheck the box marked "Broad", and check the box marked "[Exact]". This will give you the search volume for the exact keywords that you typed in.
For example, using your examples, "photo booth props" has an exact global search volume of 5,400 while "props for a photo booth" only has 36 searches.
-
Answer to your first question. Yes plural and singular count as two different keywords. However, if you implement the plural form of the keyword you will also be using the singular form of the keyword, as normally the plural of a keywords just means to add an "S" (i.e. Best Developer and Best Developers are considered two different keywords but the plural of the keyword still exists within the phrase so it can end up counting as two different keywords).
In answer to your second question, these different keywords may have the same global monthly search but the priority in search ranking will go to the one that matches the search query the closest. So if you have "photo booth props" and "props for a photo booth" but someone is searching for "props with photo booth", the person who has that exact match will normally rank higher than the previous two keywords associated with your site. However, there are exceptions, such as a site that has major authority on photo booths might rank for the keywords solely based on authority.
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)
Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
Keyword Research | May 19, 2024, 9:03 PM | Faizali.786
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!
Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
Thanks,0 -
German Keywords
Hi I wanted to check the volume of a keyword in German but unfortunately, it shows no data available.?
Keyword Research | Apr 5, 2024, 5:20 PM | Raymonda
Is this actually possible to research German keywords with your tool?0 -
Is it a bad idea to hyphenate keywords?
Hello, my understanding was that Google reads hyphens in keywords as spaces, but if that's accurate how come keywords with hyphens that I research with Keyword Explorer — for instance, hospital-acquired infections — rank lower when I include the hyphen? If the hyphen hurts SEO, do I have to remove them all from the blog or page in question? Removing hyphens means a blog or page will have punctuation errors, which is irritating to an editor, but I don't want to sacrifice the effectiveness of keywords, either. Thanks, in advance, for your response!
Keyword Research | Mar 20, 2019, 11:59 AM | SallieJ0 -
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | Mar 21, 2019, 1:27 PM | NikCall0 -
How can I tell if Google considers two words to mean the same thing
For example, "wives" and "brides" They're often interchangeable, but given context they can still mean fairly different things. Any help would be appreciated! Thanks
Keyword Research | Nov 23, 2015, 8:11 AM | CupidTeam0 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | Jun 21, 2015, 10:55 PM | Jseddon920 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | Feb 23, 2021, 6:53 AM | Resolver1010 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | Jul 27, 2012, 4:51 PM | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0