keywords are not ranking as per the expectation and need site review too
-
Hello,
Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google).
We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right.
The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help.
Looking forward to hearing from you at the earliest.
Thanks & Regards,
Harini -
I second this! Thanks for all the extra help you've been giving folks in the forum lately, @Hurf.
-
Hi Harin,
Did you see the extremely generous responses to your question? Please let us know if you've been able to sort this out or not -- and if any of the responses helped answer your question, please mark them as a "Good Answer." Thanks!
Christy
-
Thanks, EGOL, that's most kind.
(Does anyone know where the blushes emoticon is, on here?)
-
Nice work, Hurf.
That was a great and very generous review. Among the highest quality given at Moz Q&A.
-
The site is indexing okay. A Google search using " site:http://customerconnect-services.com " will give you a rough approximation of what has been indexed for this site (Google Search console will provide more accurate data, however).
But Indexing isn't your issue. In short, this site isn't ready and, I'm afraid to say, it doesn't really deserve to rank well. (That doesn't mean it can't rank well, but it needs work - lots and lots of work.)
Looking through the currently indexed pages, you will see that a few Lorem Ipsum (pages with dummy content) have been indexed (these now 404 - http://customerconnect-services.com/?p=12982 for example), this is our first indication that the site is/was recently under development.
Further, there are other signals that this site isn't yet compete: http://customerconnect-services.com/our-offerings/ - the second slider on this vaguely titled page shows a slider "CONDO Makes selling and buying easier...." This is in no way relevant and is likely a remnant from using a template site with pre-populated demo content.
While we are on this page, let's look at the Navigation label and URL - 'Our Offerings' /our-offerings - offerings of what to whom? This could not be vaguer! These elements need to be used to tell visitors explicitly what it is you do. 'App Development' /app-development or similar would much better. As it stands, the visitor is expected to click it to find out what the page might be - assuming that they're sufficiently motivated to do so. Take a look at Steve Krug's 'Don't Make Me Think' then buy every client a copy. (http://www.uxbooth.com/articles/10-usability-lessons-from-steve-krugs-dont-make-me-think/)
Look at those who are ranking well for this phrase and compare your client's page against it Here's an example (These are number one in the UK for the term 'mobile app development':
https://www.mobilesmith.com/app-development/ - not an exact match for the service your client offers (though I'm still not sure what that is) but it's close enough to demonstrate the gap between where you/your client is and where they want to be. On-page grader gives your client's 'our offerings' page a generous C for 'mobile app development' from a user's perspective, it's a F.
Then, below the slider we get:
GET FEATURED ON GOOGLE AND APPLE STORE. ENHANCE CUSTOMER ENGAGEMENT USING ANDROID AND IOS APPS
Stop. What does that actually mean? This is just vague filler - it means nothing. and you're still not telling me what you do!
The list goes on (and on), I'm afraid. And while I'm being brutally honest, the domain name is AWFUL - it is as vague as the rest of the content, it also entirely unmemorable; not the end of the world if your content and user experience is up to scratch but it isn't. (Granted, as the SEO for this client, this is likely to be out of your remit.)
I don't think I would be helping you if I were to be delicate about this, so forgive me: The site looks like a template site with some content hastily thrown into it. In essence, your client has a LOT of work to do before they can expect to see results.
The technical SEO aspects/mechanics of the site (that you reference in your question) are a secondary concern. Content and UX are your primary concern - without getting those right, you're never going to succeed. Google is better than it's ever been at sniffing out weak content, so don't expect to circumvent this with a few keywords in your content and a handful of backlinks.
Good SEO is hard enough when you're working with a well-designed and well-established site; with a half-done website, that has been (or appears to have been) hastily assembled, it's impossible.
Start (and finish) with the user in mind, give the user what they want (Google is not your user), answer their questions, deliver your message clearly and make it easy for them to engage with you and then build upon that.
I'm sorry to be so blunt, but no-one wins until these issues are tackled head-on.
As an aside, I'd run a Fetch as Google from Google Search Console to speed up re-indexing. (https://searchenginewatch.com/sew/how-to/2326164/index-your-content-faster-with-the-fetch-as-google-tool)
Good luck!
-
Are you ranking for branded search ( the name of the company) at all? I know, they chose such an over-used name, it makes your marketing/seo job harder.
Just based off a quick look...you have a DA of 1...so, you need a lot more backlinks to rank.
I am actually wondering if the site is even being indexed by Google, since i can't find it all all...even when searching the homepage address.
my quick take,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have recently re-done my website. My buyers guide and my category page are ranking for keywords I'm after.
I have recently re-done my entire site (only a few days). I believe Google is still re-crawling and updating (however, the amount of movement on other searches has been significant). My buyers guide is ranking very high for its intended keywords, as well as high for the keywords of the category page. Both are at the beginning of the second page and I wonder if its dragging me down. What do you think I should do? Is it to early to take action as everything has been completed redone.
Technical SEO | | Code2Chil0 -
Why is my site not being indexed?
Hi, I have performed a site:www.menshealthanswers.co.uk search on Google and none of the pages are being indexed. I do not have a "noindex" value on my robot tag This is what is in place: Any ideas? Jason
Technical SEO | | Jason_Marsh1230 -
We lost ranking for balers keywords for sinobaler.com site, What could be wrong?
From recent marketing, I have checked the backlinks droped down a lot, and some main keywords ranking also drop. How can fix this issue?
Technical SEO | | SINOBALER_Baler0 -
How do we maintain keyword rankings when creating a domain?
We are creating a new corporate "marketing site" on Hubspot and connecting our existing product site to that as a sub-domain. Our existing site ranks very well for all of our targeted keywords. The existing product site will now be behind a login, so how do we transfer juice to the new site in Hubspot? Or can we?
Technical SEO | | Reis_Inc.0 -
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect?
If I want clean up my URLs and take the "www.site.com/page.html" and make it "www.site.com/page" do I need a redirect? If this scenario requires a 301 redirect no matter what, I might as well update the URL to be a little more keyword rich for the page while I'm at it. However, since these pages are ranking well I'd rather not lose any authority in the process and keep the URL just stripped of the ".html" (if that's possible). Thanks for you help! [edited for formatting]
Technical SEO | | Booj0 -
My site has dropped in rankings what can i do to change this
My site is http://www.clairehegarty.co.uk/ Hi, my site has always done amazing in the rankings, for a few years i have been number one for the word gastric band hypnotherapy as well as many other keywords which includes hypno band. but in the past couple of weeks i have seen some of my keywords drop and end up on pages two and three of google instead of page one. Can anyone please give me advice on what i need to do to change this situation please
Technical SEO | | ClaireH-1848860 -
What changes do i need to make to my site to get into google news
Hi, when we had the old design, we were in google news but then when we upgraded our site, we had a major problem which forced us to have to redesign our site. Since then we have not been included in google news and we would like to get back in. We only want to be in google news for the following page http://www.in2town.co.uk/Latest-News-Headlines But for some reason, no matter what we do we keep getting knocked back. I would love to know what we should be doing to get into google news and see what the problems are. We have moved to a bigger dedicated server to increase speed so i know it is not that. Any help would be great Also is there an alternative to google news that i can get our site into to generate traffic and to get our news stories straight out to people Hi, Thank you for your note. We appreciate your interest in sharing your content with us. However, when we reviewed your site, we found that we cannot include it in Google News at this time. We have certain guidelines in place regarding the quality of sites which are included in Google News. Please feel free to review these guidelines at the following link: http://www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787 We know it can be frustrating to not have more information about this but we appreciate your efforts and understanding. We will log your site for future consideration. Please keep in mind that we will be unlikely to review your site for at least 60 days following this email. Thanks for your understanding and your continued interest in Google News. Regards,
Technical SEO | | ClaireH-184886
The Google News Team0 -
How to improve my ranking for spain
Hi i have been redoing my site www.in2town.co.uk because i needed to start from scratch and as a result i lost a lot of rankings and traffic but things will get better when i have finished the site and got it the way i want it, but my question is. i am in spain at the moment and i looked at my site and foiund that it is not on the first page but in england it is on the first page and would like to know how i would need to improve this to make my site go on the front page for spain. Any advice would be great as i want to try and gain global traffic for the site
Technical SEO | | ClaireH-1848860