I have recently re-done my website. My buyers guide and my category page are ranking for keywords I'm after.
-
I have recently re-done my entire site (only a few days). I believe Google is still re-crawling and updating (however, the amount of movement on other searches has been significant). My buyers guide is ranking very high for its intended keywords, as well as high for the keywords of the category page. Both are at the beginning of the second page and I wonder if its dragging me down.
What do you think I should do? Is it to early to take action as everything has been completed redone.
-
Hi there,
It's pretty normal to see some fluctuation when you go through a website change of some kind. The key thing to focus on at the moment is comparing "before and after" for your pages on things such as organic traffic and rankings. If some pages are massively down on either of these, then you should take a closer look and see what may have changed from the old page to the new one. For example:
- Has content changed or been reduced?
- If URLs have changed, are the 301 redirects working correctly and not being chained?
- Have on-page SEO elements such as titles, internal links and keyword usage been changed?
- Has the structure of the site changed so that pages may be pushed further down the architecture?
- Has the new page design or copy meant that the intention of the page may have changed from Googles perspective?
There are a lot of factors at play but those are the kinds of things that I'd be focusing on whilst things are still early on.
Hope that helps!
Paddy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website rank 5th position than bounce
Hello A website client won't rank dor branded keyword (site name) for several months, i optimize onpage seo, did some backlinks, the DA jump to 8 (from 1). Yesterday the website rank for branded keyword 5, than 4, tomorrow can't found it.
Technical SEO | | Zidani0 -
My 'complete guide' is cannibalising my main product page and hurting rankings
Hi everyone, I have a main page for my blepharoplasty surgical product that I want to rank. It's a pretty in-depth summary for patients to read all about the treatment and look at before and after pictures and there's calls to action in there. It works great and is getting lots of conversions. But I also have a 'complete guide' PDF which is for patients who are really interested in discovering all the technicalities of their eye-lift procedure including medical research, clinical stuff and risks. Now my main page is at position 4 and the complete guide is right below it in 5. So I tried to consolidate by adding the complete guide as a download on the main page. I've looked into rel canonical but don't think it's appropriate here as they are not technically 'duplicates' because they serve different purposes. Then I thought of adding a meta noindex but was not sure whether this was the right thing to do either. My report doesn't get any clicks from the serps, people visit it from the main page. I saw in Wordpress that there's options for the link, one says 'link to media file', 'custom URL' and 'attachment'. I've got the custom URL selected at the moment. There's also a box for 'link rel' which i figure is where I'd put the noindex. If that's the right thing to do, what should go in that box? Thanks.
Technical SEO | | Smileworks_Liverpool0 -
Blog page won't get indexed
Hi Guys, I'm currently asked to work on a website. I noticed that the blog posts won't get indexed in Google. www.domain.com/blog does get indexed but the blogposts itself won't. They have been online for over 2 months now. I found this in the robots.txt file: Allow: / Disallow: /kitchenhandle/ Disallow: /blog/comments/ Disallow: /blog/author/ Disallow: /blog/homepage/feed/ I'm guessing that the last line causes this issue. Does anyone have an idea if this is the case and why they would include this in the robots.txt? Cheers!
Technical SEO | | Happy-SEO2 -
Have done everything for my site but not yet ranking in top 10 of critical keywords
I have conducted some highly technical SEO such as Link building, Social Media Promotion, On-page technical SEO, High quality Content, Superb Site architecture, responsive theme for good user experience, keyword analysis, title tags, description tags,etc. But currently not yet ranking even in top 5 of my critical keyword "Bulk sms kenya" or "bulk sms in kenya", my site is at http://goo.gl/X9vaLT am based in Nairobi, Kenya. Any advise, tips etc? As especially the keyword is not that highly competitive with a Difficulty Score of only 24%, what might I be missing?
Technical SEO | | ConnectMedia0 -
Wrong page ranked in Google, specific example
Hi All, I've searched for previous questions and many talk about the same problem but do not post an actual example. I am also thinking to do a blog post and a series of experiments once there is a theory. My target keyword is "Exhibition Stand Hire" and this is the target page on our site http://goo.gl/qt54lb Site appears on page 6 of SERPS (google.co.uk), but instead of this page a homepage is listed. But if I'm searching for the term using quotes, ie "Exhibition Stand Hire" the right page appears on page 4 of the SERPs. Our home page only uses the keyword in the body text, while target page is very optimised. Could it be over-optimised? I've tried mixing up words in the title tag to not offer an exact match, also i've varied the anchor text of all incoming links but that didn't fix the problem. (Hence why at the moment they all use different terms to point to this page) None of this helped alter what page is chosen to appear. Is it simply the matter of page not being strong enough compared to other less relevant pages on the site? How come many other sites rank better with much less effort? (i'm using OSE to determine competition) Thank you.
Technical SEO | | georgexx0 -
Duplicate page issue in website
i found duplicate pages in my website. seomoz is showing duplicate web pages this is issue or not please tell me?
Technical SEO | | learningall0 -
I know I'm missing pages with my page level 301 re-directs. What can I do?
I am implementing page level re-directs for a large site but I know that I will inevitably miss some pages. Is there an additional safety net root level re-direct that I can use to catch these pages and send them to the homepage?
Technical SEO | | VMLYRDiscoverability0 -
My website pages (www.ommrudraksha.com) is getting good rank slowly. But no good sales ?
My website has been doing good slowly. I have been using seomoz recommendations. And it is a great help to see that my pages are slowly coming to the first page. I am also running PPC on google. I see there are many visitors to my website. But i do not get good conversion - or not getting customer buying products. My website : www.ommrudraksha.com My target keyword is : rudraksha
Technical SEO | | Ommrudraksha0