keywords are not ranking as per the expectation and need site review too
-
Hello,
Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google).
We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right.
The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help.
Looking forward to hearing from you at the earliest.
Thanks & Regards,
Harini -
I second this! Thanks for all the extra help you've been giving folks in the forum lately, @Hurf.
-
Hi Harin,
Did you see the extremely generous responses to your question? Please let us know if you've been able to sort this out or not -- and if any of the responses helped answer your question, please mark them as a "Good Answer." Thanks!
Christy
-
Thanks, EGOL, that's most kind.
(Does anyone know where the blushes emoticon is, on here?)
-
Nice work, Hurf.
That was a great and very generous review. Among the highest quality given at Moz Q&A.
-
The site is indexing okay. A Google search using " site:http://customerconnect-services.com " will give you a rough approximation of what has been indexed for this site (Google Search console will provide more accurate data, however).
But Indexing isn't your issue. In short, this site isn't ready and, I'm afraid to say, it doesn't really deserve to rank well. (That doesn't mean it can't rank well, but it needs work - lots and lots of work.)
Looking through the currently indexed pages, you will see that a few Lorem Ipsum (pages with dummy content) have been indexed (these now 404 - http://customerconnect-services.com/?p=12982 for example), this is our first indication that the site is/was recently under development.
Further, there are other signals that this site isn't yet compete: http://customerconnect-services.com/our-offerings/ - the second slider on this vaguely titled page shows a slider "CONDO Makes selling and buying easier...." This is in no way relevant and is likely a remnant from using a template site with pre-populated demo content.
While we are on this page, let's look at the Navigation label and URL - 'Our Offerings' /our-offerings - offerings of what to whom? This could not be vaguer! These elements need to be used to tell visitors explicitly what it is you do. 'App Development' /app-development or similar would much better. As it stands, the visitor is expected to click it to find out what the page might be - assuming that they're sufficiently motivated to do so. Take a look at Steve Krug's 'Don't Make Me Think' then buy every client a copy. (http://www.uxbooth.com/articles/10-usability-lessons-from-steve-krugs-dont-make-me-think/)
Look at those who are ranking well for this phrase and compare your client's page against it Here's an example (These are number one in the UK for the term 'mobile app development':
https://www.mobilesmith.com/app-development/ - not an exact match for the service your client offers (though I'm still not sure what that is) but it's close enough to demonstrate the gap between where you/your client is and where they want to be. On-page grader gives your client's 'our offerings' page a generous C for 'mobile app development' from a user's perspective, it's a F.
Then, below the slider we get:
GET FEATURED ON GOOGLE AND APPLE STORE. ENHANCE CUSTOMER ENGAGEMENT USING ANDROID AND IOS APPS
Stop. What does that actually mean? This is just vague filler - it means nothing. and you're still not telling me what you do!
The list goes on (and on), I'm afraid. And while I'm being brutally honest, the domain name is AWFUL - it is as vague as the rest of the content, it also entirely unmemorable; not the end of the world if your content and user experience is up to scratch but it isn't. (Granted, as the SEO for this client, this is likely to be out of your remit.)
I don't think I would be helping you if I were to be delicate about this, so forgive me: The site looks like a template site with some content hastily thrown into it. In essence, your client has a LOT of work to do before they can expect to see results.
The technical SEO aspects/mechanics of the site (that you reference in your question) are a secondary concern. Content and UX are your primary concern - without getting those right, you're never going to succeed. Google is better than it's ever been at sniffing out weak content, so don't expect to circumvent this with a few keywords in your content and a handful of backlinks.
Good SEO is hard enough when you're working with a well-designed and well-established site; with a half-done website, that has been (or appears to have been) hastily assembled, it's impossible.
Start (and finish) with the user in mind, give the user what they want (Google is not your user), answer their questions, deliver your message clearly and make it easy for them to engage with you and then build upon that.
I'm sorry to be so blunt, but no-one wins until these issues are tackled head-on.
As an aside, I'd run a Fetch as Google from Google Search Console to speed up re-indexing. (https://searchenginewatch.com/sew/how-to/2326164/index-your-content-faster-with-the-fetch-as-google-tool)
Good luck!
-
Are you ranking for branded search ( the name of the company) at all? I know, they chose such an over-used name, it makes your marketing/seo job harder.
Just based off a quick look...you have a DA of 1...so, you need a lot more backlinks to rank.
I am actually wondering if the site is even being indexed by Google, since i can't find it all all...even when searching the homepage address.
my quick take,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage Ranking Issue
Hi Folks, My site https://homeontheswan.com/ has been live for a few months now. Certain pages are ranking, even some number 1 postions for prodcuct pages with certain search terms. But our homepage doesn't seem to rank in Google when searching by brand name "Home on the Swan". The page is well optimized according to Moz. Any tips / insight into why this is happening would be much appreciated. Jamie
Technical SEO | | homeontheswan10 -
Why did our highly ranked keyword drop to 51+ for just one week?
One of our most important keywords (ranked 5) dropped to 51+ one week and then went back to 5 around the time we launched a new site. Why did that happen?
Technical SEO | | virtuance_photography0 -
Moving site from html to Wordpress site: Should I port all old pages and redirect?
Any help would be appreciated. I am porting an old legacy .html site, which has about 500,000 visitors/month and over 10,000 pages to a new custom Wordpress site with a responsive design (long overdue, of course) that has been written and only needs a few finishing touches, and which includes many database features to generate new pages that did not previously exist. My questions are: Should I bother to port over older pages that are "thin" and have no incoming links, such that reworking them would take time away from the need to port quickly? I will be restructuring the legacy URLs to be lean and clean, so 301 redirects will be necessary. I know that there will be link juice loss, but how long does it usually take for the redirects to "take hold?" I will be moving to https at the same time to avoid yet another porting issue. Many thanks for any advice and opinions as I embark on this massive data entry project.
Technical SEO | | gheh20130 -
Our client's site was owned by former employee who took over the site. What should be done? Is there a way to preserve all the SEO work?
A client had a member of the team leave on bad terms. This wasn't something that was conveyed to us at all, but recently it came up when the distraught former employee took control of the domain and locked everyone out. At first, this was assumed to be a hack, but eventually it was revealed that one of the company starters who unhappily left the team owned the domain all along and is now holding it hostage. Here's the breakdown: -Every page aside from the homepage is now gone and serving a 404 response code -The site is out of our control -The former employee is asking for a $1 million ransom to sell the domain back -The homepage is a "countdown clock" that isn't actively counting down, but claims that something exciting is happening in 3 days and lists a contact email. The question is how we can save the client's traffic through all this turmoil. Whether buying a similar domain and starting from square one and hoping we can later redirect the old site's pages after getting it back. Or maybe we have a legal claim here that we do not see even though the individual is now the owner of the site. Perhaps there's a way to redirect the now defunct pages to a new site somehow? Any ideas are greatly appreciated.
Technical SEO | | FPD_NYC0 -
Will sitemap generated in Yoast for a combined wordpress/magento site map entire site ?
Hi For an ecommerce site thats been developed via a combination of wordpress and magento and has yoast installed, will the sitemap (& other yoast features) map (& apply to) the entire site or just wordpress aspects ? In other words does one need to do anything else to have a full sitemap for a combined magento/wordpress site or will Yoast cover it all ? This link seems to suggest should be fine but seeing if anyone else encountered this and had problems or if straightforward ? http://fishpig.co.uk/wordpress-integration/docs/plugins.html cheers dan
Technical SEO | | Dan-Lawrence0 -
Keywords Ranking Dropped
Hi All, One of my website http://www.greenhomepest.com/ were ranking on Google first page for the keywords as mentioned below: pest control in Scottsdale
Technical SEO | | RuchiPardal
pest control in Mesa
pest control in Gilbert
pest control in Tempe
pest control in Peoria
pest control in Queen Creek
pest control in Glendale
pest control phoenix
pest control arizona
pest control az
pest control phoenix az
Pest Control in Chandler But some days before all keywords are disappeared from top 100.I tried to find out the reason but not succeed. Can you please help me to find out the exact reason behind this??0 -
Do we need to manually submit a sitemap every time, or can we host it on our site as /sitemap and Google will see & crawl it?
I realized we don't have a sitemap in place, so we're going to get one built. Once we do, I'll submit it manually to Google via Webmaster tools. However, we have a very dynamic site with content constantly being added. Will I need to keep manually re-submitting the sitemap to Google? Or could we have the continually updating sitemap live on our site at /sitemap and the crawlers will just pick it up from there? I noticed this is what SEOmoz does at http://www.seomoz.org/sitemap.
Technical SEO | | askotzko0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0