Our client's site was owned by former employee who took over the site. What should be done? Is there a way to preserve all the SEO work?
-
A client had a member of the team leave on bad terms. This wasn't something that was conveyed to us at all, but recently it came up when the distraught former employee took control of the domain and locked everyone out. At first, this was assumed to be a hack, but eventually it was revealed that one of the company starters who unhappily left the team owned the domain all along and is now holding it hostage.
Here's the breakdown:
-Every page aside from the homepage is now gone and serving a 404 response code
-The site is out of our control
-The former employee is asking for a $1 million ransom to sell the domain back
-The homepage is a "countdown clock" that isn't actively counting down, but claims that something exciting is happening in 3 days and lists a contact email.
The question is how we can save the client's traffic through all this turmoil. Whether buying a similar domain and starting from square one and hoping we can later redirect the old site's pages after getting it back. Or maybe we have a legal claim here that we do not see even though the individual is now the owner of the site. Perhaps there's a way to redirect the now defunct pages to a new site somehow? Any ideas are greatly appreciated.
-
If you are sure you want to downrank the old site, you can contact the webmasters linking to it and tell them about your new site. Telling them that there is no content on the old site should also help.
-
I think so too. But in the rare event that a genius out there sees our conundrum and knows a crazy trick, that'd be nice. Some kind of site migration loophole that allows you to map and redirect old URLs without ownership of a site. That's wishful thinking though.
-
what to do in the meantime to preserve the rankings
I think that your only immediate option is PPC.
-
I don't disagree. The legal part is not SEO-related. The SEO question that's posed is what to do in the meantime to preserve the rankings. Bear in mind that there are 2 possible outcomes (getting site back vs. not getting it back and starting fresh) and there's also not necessarily a good solution. Perhaps waiting and starting over is the answer. I don't know.
-
This is a question for attorneys rather than SEOs.
I would go get legal assistance. From my experience, it usually costs less than you fear.
-
Someone's squatting on that one. Perhaps we can try to buy that one somehow now that the opportunity presented itself...
-
Ouch, then yeah, I really doubt there is anything you guys can do about that. I say try to get fully matching brand name domain now, if possible
-
I phrased the question incorrectly originally. Turns out the guy owned the domain all along and during his exit no one had him sign the rights over. He took full advantage of it. Definitely a blunder.
The domain name is only a partial match of the brand name. It's [brand's name]blah.com so probably won't hold up in court or at least won't be an open and shut case.
Thanks so much for the input, Dmitrii. Greatly appreciated.
-
Hi there.
There are not many ways for you to get the domain back:
- Buy it from current owner;
- If the domain name is complete match of company's name or company's product, and this name is trademarked/copyrighted, you can get the domain back through court, since it would be a domain squatting by former employee.
But, if there is no trademark and domain was purchased legally - I believe there is no way for you guys to get it back, but buy it from that guy.
P.S. Why didn't you have on automatic renewal?!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is putting a manufacturer's product manual on my site in PDF duplicate content
I add the product manuals to our product pages to provide additional product information to our customers. Is this considered duplicate content? Is there a best way to do this so that I can offer the information to my customers without getting penalized for it? Should they be indexable? If not how do I control?
Technical SEO | | merch_zzounds0 -
International SEO: What to do when you're using a ccTLD and want to go global
I'm hoping someone in the Moz community can help me with this one! Essentially, we have a .co.uk brand which wants to have more of an international presence. My question is, purely based on the fact that we're a .co.uk, will we find it more challenging to develop a search engine presence in European/BRIC markets? In a perfect world, we'd have a .com/country or a .es/ etc, but if this isn't possible, how hindered are we if we stick with the .co.uk and want to build a presence in Spain?
Technical SEO | | ecommercebc0 -
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Please advise.
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Are there any other precautions I should be taking? Please advise.
Technical SEO | | BVREID0 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
Client's site dropped completely for all keywords, but not brand name - not manual penalty... help!
We just picked up a new search client a few weeks ago. They've been a customer (we're an automotive dealer website provider) since October of 2011. Their content was very generic (came from the previous provider), so we did a quick once-over as soon as he signed up. Beefed up his page content, made it more unique and relevant... tweaked title tags... wrote meta descriptions (he had none). In just over a week, he went from ranking on page 4 or 5 for his terms to ranking on page 2 or 3. My team was working on getting his social media set up, set up his blog, started competitor research... And then this last weekend, something happened and he dropped completely from the rankings... He still shows up if you do a site: search, or if you search his exact business name, but for everything else, he's nowhere to be found. His URL is www.ohioautowarehouse.com, business name is "Ohio Auto Warehouse" We filed a reconsideration request on Monday, and just got a reply today that there was no manual penalty. They suggested we check our content, but we know we didn't do anything spammy or blackhat. We hadn't even fully optimized his site yet - we were just finishing up his competitor research and were planning on a full site optimization next week... so we're at a complete loss as to what happened. Also, he's not ranking for any of the vehicles in his inventory. Our vehicle pages always rank on page 1 or 2, depending on how big the city is... you can always search "year make model city" and see our customers' sites (whether they're doing SEO or not). This guy's cars aren't showing up... so we know something is going on... Any help would be a lifesaver. We've been doing this for quite some time now, and we've never had a site get penalized. Since the reconsideration request didn't help, we're not sure what to do...
Technical SEO | | Greg_Gifford0 -
Does adding Tool Tips to a site hurt it's SEO?
I'm wanting to add tool tips to my site as it's intended for non-technical people that are wanting high tech equipment and services. I thought that by adding tool tips, I could clear any confusion they may have about a particular word right there rather then them having to search for what it means. I did some research online and saw that it may hurt SEO ratings but wanted to verify here first before deciding.
Technical SEO | | sDevik0 -
Cantags within links affect Google's perception of them?
Hi, All! This might be really obvious, but I have little coding experience, so when in doubt - ask... One of our client site's has navigation that looks (in part) like this: <a <span="">href</a><a <span="">="http://www.mysite.com/section1"></a> <a <span="">src="images/arrow6.gif" width="13" height="7" alt="Section 1">Section 1</a><a <span=""></a> WC3 told us the tags invalidate, and while I ignored most of their comments because I didn't think it would impact on what search engines saw, because thesetags are right in the links, it raised a question. Anyone know if this is for sure a problem/not a problem? Thanks in advance! Aviva B
Technical SEO | | debi_zyx0 -
Why do I have one page showing as two url's?
My SEOMoz stats show that I have duplicate titles for the following two url's: http://www.rmtracking.com/products.php and http://www.rmtracking.com/products I have checked my server files, and I don't see a live page without the php. A while back, we converted our site from html to php, but the html pages have 301's and as you can see the page without the php is properly redirecting to the php page. Any ideas why this would show as two separate url's?
Technical SEO | | BradBorst0