SEO plan
-
Hello to all,
I have done on page for my new seo project and now after all these google updates, i am thinking that how to start my off page work like what should be the off page strategy.
What are the off page tasks which i do to improve my website serp?
Pls guys suggest me so that i can start my off page for the website...
I am totally blank that what are the off page tasks one should do by looking at the seo updates...
Thanks & Regards
KIRTi
-
Off page pretty much equals link building, and long term you want to think about branding and building relationships with other webmasters in your niche.
Here's a great list of link building strategies:
-
I would always start by developing a content strategy and start blogging and sharing your knowledge. That said, there are some basic things you can still do even is this scary post penguin landscape.
1. Get some good directory listings, not tons, but some of the solid general ones and any industry specific ones.
2. Post a couple of articles to the bigger article marketing sites - make sure they are high quality and relevant and again, don't go crazy, a couple on each site would be plenty.
3. Do some guest blogging - again, not loads but maybe one good one a week from big relevant industry sites will get you going.
4. Maybe a press release or two to announce the site / business etc.
5. Some blog commenting from high quality blogs - again, low volume and high quality comments. It may not pass link juice but it could generate exposure and inbound traffic.
Then, concentrate on blogging and adding value to your site, not away from it. I don't know your industry but starting out to really go after the long tail can be a good place to start and in most industries, the blogging is not really that solid so there is usually an angle.
Long term you can look at a more structured plan with some cornerstone pieces of content you can use along with some outreach to generate some inbound links. Check out the noobs guide to link building post on the main site.
The main thing here is to concentrate on making the site as good as it can be and ideally finding gaps that you can fill with content that is informative and useful to your target audience and also drives inbound traffic to your service pages.
Hope that helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WordPress Tags and SEO
Good Morning everyone, I am trying to decide how I am going to handle an issue on two WordPress websites. I recently acquired 2 new clients that used to do business with the same SEO company. Neither of the clients know of the other but both had the same story about said SEO company. The usual complaints, I wont get into details. My issue is the old SEO company basically was spamming keywords and utilized tags to do this. For each of these clients they had very thin spammy blog posts written and then had a multitude of spammy tags used as keywords here is an example https://captainjacksboatingschool.com/middlesex-county-boating-safety-class/ Each one of these tags is creating duplicate content. How do i properly handle these tags? Do i delete? Do i need to redirect into one main page after deletion. I much rather use plain English and authoritative based Categories. In fact I never use tags, only categories. They do not seem to have much seo value. Both clients who were with this company have the same Tag setup... Any advice would be greatly appreciated as I do not want to loose the customers current rank because i want to do things my way Thanks, Don Silvernail
White Hat / Black Hat SEO | | donsilvernail0 -
SEO Tactics - All in the Game?
Hey Mozzers Hoping to get some opinions on SEO at a small business level. We're engaged in SEO for a number of clients which are small businesses (small budgets). We stick to strictly white hat techniques - producing decent content (and promoting it) and link building (as much as is possible without dodgy techniques/paying huge sums). For some clients we seem to have hit a ceiling about with rankings anywhere between roughly position #5 - #15 in Google. In the majority of cases - the higher ranking clients don't appear to be engaged in any kind of content marketing - often have much worse designed websites - and not particularly spectacular link profiles (In other words they're not hugely competitive - apart from sometimes on the AdWords front - but that's another story) The only difference seems to be links on agency link farms - you know the kind? Agency buys expired domains with an existing PR - then just builds simple site with multiple blog posts that link back to their clients sites. (Also links that are simply paid for) Obviously these sites serve no purpose other than links - but I guess it's harder for Google to recognize that than with obvious SEO directories etc?... It seems to me that at this level of SEO for small businesses (limited budgets, limited time) the standard approach for SEO is the "expired domains agency link sites" described above - and simply paying bloggers for links. Are the above techniques considered black hat? Or are they more grey-hat? - Are they risky? - Or is this kind of thing all in the game for SEO at the small business level (by that I mean businesses that don't have the budget to employ a full time SEO and have to rely on engaging agencies for low level - low resource SEO campaigns) Look forward to your always wise council...
White Hat / Black Hat SEO | | wearehappymedia0 -
GTLD for SEO?
Hey guys Has there been any case studies or does anyone know how the gTLDs are doing in the SERPS? I never see them in the SERPS but that of course doesn't mean anything. Google is saying that they treat them the same as .com or .net. But does anyone have 'facts'? Cheers!
White Hat / Black Hat SEO | | OscarSE0 -
Looking for a seo mentor
Currently i am google analytics and adwords certified and own my own blog site, i have not actually started a full seo campaign but tonight i am. Basically im not sure if ill get my wish with this but i honestly wish i could have some one or some ones to possibly mentor me or help me go in the right direction with seo. I have applied for a few jobs in the seo field and i know my stuff but i lack projects to show them proof. if anyone out there is willing to help me please respond! 😛 maybe i can help out on some projects with you to get more experience
White Hat / Black Hat SEO | | djgbshows0 -
More pages is good for SEO? Is this true?
Hi Guys I have a question, I was told the more pages I have the better for SEO, Is this true?
White Hat / Black Hat SEO | | edward-may0 -
Negative SEO and when to use to Dissavow tool?
Hi guys I was hoping someone could help me on a problem that has arisen on the site I look after. This is my first SEO job and I’ve had it about 6 months now. I think I’ve been doing the right things so far building quality links from reputable sites with good DA and working with bloggers to push our products as well as only signing up to directories in our niche. So our backlink profile is very specific with few spammy links. Over the last week however we have received a huge increase in backlinks which has almost doubled our linking domains total. I’ve checked the links out from webmaster tools and they are mainly directories or webstat websites like the ones below | siteinfo.org.uk deperu.com alestat.com domaintools.com detroitwebdirectory.com ukdata.com stuffgate.com | We’ve also just launched a new initiative where we will be producing totally new and good quality content 4-5 times a week and many of these new links are pointing to that page which looks very suspicious to me. Does this look like negative Seo to anyone? I’ve read a lot about the disavow tool and it seems people’s opinions are split on when to use it so I was wondering if anyone had any advice on whether to use it or not? It’s easy for me to identify what these new links are, yet some of them have decent DA so will they do any harm anyway? I’ve also checked the referring anchors on Ahrefs and now over 50% of my anchor term cloud are totally unrelated terms to my site and this has happened over the last week which also worries me. I haven’t seen any negative impact on rankings yet but if this carries on it will destroy my link profile. So would it be wise to disavow all these links as they come through or wait to see if they actually have an impact? It should be obvious to Google that there has been a huge spike in links so then the question is would they be ignored or will I be penalised. Any ideas? Thanks in advance Richard
White Hat / Black Hat SEO | | Rich_9950 -
Would having a + plus sign between keywords in meta title have an effect on SEO?
I have seen one of my clients' competitors do this in their meta title and it got me a little intrigued... I understand that google uses the + sign as an operator in adwords, and to a certain extent, as a search tool, but would it help or make any difference to the SEO in the meta title/data (eg. 'SEO+Marketing+Services')? Thanks
White Hat / Black Hat SEO | | LexisClick10 -
Does Anybody Know Who Interflora's SEO Company Is (Or Was)?
In light of the recent penalty put on the Interflora site, does anybody know who their SEO company is or was (or if they were doing it in house)? Also, do you think SEO companies that are responsible for things like this should be named and shamed?
White Hat / Black Hat SEO | | jasarrow0