How to implement Featured Snippets
-
Hi ,
I want to achieve Featured Snippets for my client (http://www.theoriginalflame.com). Could you anyone help me on this ?
-
I'm glad those resources helped!
There are lots of things you can do. You can frequent forums or Facebook groups to see what your target audience are talking about. Start discussions on Twitter or other social platforms. You could also put some content live and see if it resonates.
I would recommend starting with this Whiteboard Friday on knowing your audience
https://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday
And this one on more data driven audience analysis
https://moz.com/blog/discovering-which-sites-your-target-audience-visits-whiteboard-friday
Let me know how you get on
Cheers!
Jo -
Thank you Jo.
I have added some question-based keywords in the campaign as suggested in the above blogs. Could you tell me how can one assess who is asking these questions?
-
Hi there!
The basic process involves:
- Researching and gathering questions that have featured snippets
- Assessing who is asking these questions
- Analyse your content and update it to clearly help people asking these questions
- Work on your on-page optimization and overall site authority to get within striking distance of Featured Snippets
I can definitely recommend reading up on the resources we have on this topic.
Dr Pete has written a great guide here:
https://moz.com/blog/featured-snippets-from-start-to-finish
https://moz.com/blog/ranking-zero-seo-for-answers
Ronell has written about how to win snippets here
https://moz.com/blog/featured-snippets-a-deadsimple-tactic-for-making-them-stick
We also have a guide to tracking SERP Features with Moz Pro here:
https://moz.com/help/guides/moz-pro-overview/rankings/serp-features
I hope this helps, if there is anything else I can help you with please do let me know
Cheers!
Jo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different ways to implement schema markup?
Hey guys, What are all the ways you can implement schema markup Plugins (e.g. wordpress, shopify) Google data highlighter in GSC Google Structured Data Markup Helper Google Tag Manager Also is google data highlighter different to Google Structured Data Markup Helper? Cheers.
Intermediate & Advanced SEO | | michel_80 -
How To Implement Breadcrumbs
Hi, I'm looking to implement breadcrumbs for e-commerce store so they will appear in the SERP results like the attached image. In terms of implementing to a site, would you simply add HTML to each page like this Google example? Which looks like this: Books › Science Fiction Award Winners Then is there anything you need to do, to get this showing in the SERPs results e.g. doing something in search console. Or do you just wait into google has crawled and hopefully starts showing in the SERPs results? Cheers. wn3ybMMOQFW98fNQkxtJkA.png [SERP results with bread crumbs](SERP results with bread crumbs)
Intermediate & Advanced SEO | | jaynamarino0 -
Descriptions appearing for review star Rich Snippets
Hello, We recently added the review star markup to our website: If you search Esplendido hotel in Google, you'll see us appear: https://www.i-escape.com/esplendido-hotel Google appears to be picking up the actual review and using it as the description in SERPs. Is there a way we can revert this back to the old description? Happy to keep as is but it is too long as it is according to Google? Thanks all, Clair
Intermediate & Advanced SEO | | iescape0 -
How Can I Displace a Quora Q&A in a Google Featured Snippet?
Hello all. I'm looking for ideas for displacing a Quora Q&A as the featured snippet in google search results. I rank organically for the target term (it's a branded term, "urban airship pricing") in results 1, 2, 3 and 4. The Quora Q&A ranks 5, but is still getting the featured snippet. The Quora question, which is from 2013, is negative - essentially "why does Urban Airship cost so much." It was posed / someone answered the question before we restructured pricing, and added a free starter edition, so the information in the answer is incorrect. It's causing issues for our sales teams, there's a fair amount of volume around this term for us, and worst of all, it's making me mad 😉 I've considered the tactics listed below, but would love to know if anyone's done this, and what free or low-lost tactics work/where to focus efforts. Thanks in advance for help! -Jessica Tactics I'm Considering (Are some or all worth doing? Better ideas?) Create a pricing FAQ page on my website to try give Google a short answer to a query related to pricing that it might feature instead of the Quora Q&A Get a lot of folks to downvote the Quora question (and upvote the short answer we added). Although I'm worried that "activity" on the question might actually make things worse not better in terms of its visibility. Buy paid Google Adwords for the term so the featured snippet isn't quite so starkly featured (we were buying for this term, looking into why our ads aren't showing up at the moment) Talk about pricing on sites like Product Hunt or others (other ideas?) to see if they'll rank highly enough to add more/better content to page 1 results. Contact Quora and let them know that this outdated question is being pulled into a featured snippet and see if they'll do something about it (remove it, etc.) Provide feedback to Google (using the link under the snippet) that "something is wrong" or "this isn't useful"
Intermediate & Advanced SEO | | jpoundstone0 -
Should I run 302 first before implementing 301?
I just want to ask if it is necessary to run 302 redirections first before redirecting old to new URLs permanently. I heard that we should run temporary redirects first so we can check after and to avoid passing the link juice but I want to hear thoughts from experts. Do i need to test 302s for old pages that are still live or should we redirect old URLs once these pages already removed from the site?
Intermediate & Advanced SEO | | esiow20130 -
Ok to use rich snippets for same product on multiple pages?
I am developing a new set of pages for a series of products which exist on separate sub domains linked to the root domain. The product pages on the sub domains have rich snippets; review count, review score etc. The new pages im building out are for the same products though on the root domain and with different content. Im not comfortable marking those pages up with rich snippets too given they will have the same review counts, scores etc though would like to if its viable? Any thoughts/opinions? Thanks, Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
Multilingual sites: Canonical and Alternate tag implementation question
Hello, I would like some clarification about the correct implementation of the rel="alternate" tag and the canonical tag. The example given at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=189077 recommends implementing the canonical tag on all region specific sub-domains, and have it point to the www version of the website Here's the example given by Google. My question is the following. Would this technique also apply if I have region specific sites site local TLD. In other words, if I have www.example.com, www.example.co.uk, www.example.ca – all with the same content in English, but prices and delivery options tailored for US, UK and Canada residents, should I go ahead and implement the canonical tag and alternate tag as follows: I am a bit concerned about canonicalizing an entire local TLD to the .com site.
Intermediate & Advanced SEO | | Amiee0 -
Rich Snippets Publisher errors
Hi all. Happen to do a bit of testing with some of our microformat and microdata markup when I noticed our linked Google+ Publisher markup has stopped working. It definitely was working, and nothings changed, but now we are flagging errors, and I've noticed some of our competitors also have the same problem. publisher linked Google+ page = https://plus.google.com/103929635387487847550
Intermediate & Advanced SEO | | sjr4x4
Error: This page does not include verified publisher markup. Learn more. If I actually add a duplicate rel="publisher" then I get the following results: Extracted Author/Publisher for this page publisherlinked Google+ page = https://plus.google.com/103929635387487847550
Error: This page does not include verified publisher markup. Learn more. publisherlinked Google+ page = https://plus.google.com/103929635387487847550/ The second line doesn't seem to flag an error? I know this is still all pretty new, so is anyone else having problems or odd results, or is Google having some problems? All our other rich snippets such as reviews etc are working fine, just seems to be the publisher bit. cheers Steve0