Bad link profile?
-
Hi Mozzers!
We have recently been handed this client due to the former SEO company building up a bad link profile, which resulted in the site dropping off the search results all together. Forcing them to get a new domain.
This happened in July last year and we are unsure whether it would be wise to submit a reconsideration request and then 301 their old sites pages to the new domain.
Basically I'm asking whether you can spot any spammy links being built in their profile.
Here is the old domain: http://www.claimssolicitors.co.uk/
It would be great if you could help me out!
Thanks
-
If the site got hit in the search engines (I see a major drop in visibility for the site in Search Metrics June 21 and 28 2012), and the client has now moved to a new domain, why would you 301 the old pages to the new ones - don't you want to start with a clean slate, which is why you started a new site?
If the 301 passes the penalty or not, why take the risk? Why not build your link profile the proper way this time?
I also see a lot of over optimized anchor text in OSE and very little branded or generic - diversify your anchor text and focus on branded, unoptimized, and naked anchor text (www.claims...) in your link building efforts.
If you're worried about visitors to the current domain, why not redirect using a 302 and then eventually let the domain die?
Instead of switching domains, you can also do a link disavow after a thorough review of your links and then do a reconsideration request, and then start the link building again on the current domain, instead of switching to a new hyphenated domain that just looks like a spammier version of the original URL. I would do a thorough back link review and then disavow and reinclusion request instead of the new domain route. You can refer to this article for how to review your links from Search Engine Journal.
That's my two cents - hope it helps
Mark
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How are these links being displayed?
How does one markup their site to get the small sitelinks to appear in SERP listings as seen in the example image below? jJiQYy3
Technical SEO | | SelectHub0 -
No PA and no DA and no back links.
Hello Friends, I am having some problem in my website. I hosted this before 4 months. I have done some seo work related to back links. But when I see in opensiteexplorer than it does not show any back links even It shows 1 DA and 1 PA but why?
Technical SEO | | docbeans0 -
Site Link Issues
For several search terms I get site links for the page http://www.waikoloavacationrentals.com/kolea-rentals/kolea-condos/ It makes sense that that page be a site link as it is one of my most used pages, but the problem is google gave it the site link "Kolea 10A". I am having 0 luck making any sense of why that was chosen. It should be something like "Kolea Condos" or something of that nature. Does anyone have any thoughts on where google is coming up with this?
Technical SEO | | RobDalton0 -
Link juice and 301 redirects
Hi, I have a page with a lot of links going to it. I want to change the name of the page (thereby changing the URL). I can do a 301 redirect, but does a 301 send the "link juice" to the new page? The page in question is www.aerlawgroup.com/dui.html, and I want to change it to www.aerlawgroup.com/dui-lawyer.html. Thank you in advance for your time.
Technical SEO | | mrodriguez14400 -
Added data to links
Hello I am in the process of cleaning a site and getting less pages cached. it is a magento site and I was wondering what is your advice fo pages that get this padded to the link ?material=139&price=10%2C12 accept the obvious canonical? thanks
Technical SEO | | ciznerguy0 -
Are all duplicate pages bad?
I just got my first Crawl Report for my forum and it said I have almost 9,000 duplicate pages. When I looked at a sample of them though I saw that many of them were "reply" links. By this I mean the "reply" button was clicked for a topic yet since the crawler was not a member, it just brought them to the login/register screen. Since all the topics would bring you to the same login page I'm assuming it counted all these "reply" links as duplicates. Should I just ignore these or is there some way to fix it? Thanks in advance.
Technical SEO | | Xee0 -
Javascript bad for SEO?
If we utilize javascript to pull information from a database to display on a site, is that bad for SEO? Can search engines still see the data?
Technical SEO | | nicole.healthline0 -
Bad back links
Hi Folks I seem to have approx 587 back links to my homepage from this site kitchendetailsanddesign.com since my entire site has under a 1000 back links; I wonder if I should be worried? I've tried contacting the webmaster to remove them but no luck any tips 🙂
Technical SEO | | PHDAustralia680