Multiple E-commerce website
-
Following is a scenario where we plan to have a single database and different sites pulling product information from this. There will be a primary site with all the products listed and then there will be other category based website with the same products. All transactions will happen on respective website. The common factor will be products and its information.
Our question is should we have different item numbers for the same product listed on two websites or they can be the same.?
e.g.
Website A: Product - Blue Shoes and item number '123'
Product page url will be: websitea.com/blueshoes-123.htmlWebsite B: Product - Blue Shoes and item number '123' or should the item# should be unique e.g. 'B123'
Product page url will be: websiteb.com/blueshoes-123.html
or
If item number is unique the product page url will be: websiteb.com/blueshoes-B123.htmlPlease advise what is the best way forward.
-
Having been there and done that I would warn against having two or more websites selling the same products with the same titles, numbers, pictures & descriptions.
If you must set up different domains with the same products then you must create two, three, (however many sites you have) different on page descriptions and preferable photographs, style titles, numbers and meta.
You should also consider the fact that it is likely that the sites will share a server and have the same cross site company information. Both of which can send negative information to Google and other search engines.
It is pure folly to expect to rank well for two or more sites selling exactly the same products with identical information. Not to mention the additional work associated with writing all the content, producing graphics and keeping the site up to date.
-
Hello Susan. I think that from Google's point of view, having the same URL on a different domain does not matter that much. What is a bigger problem is duplicate content. If you really want to launch two separate ecommerce websites with the same products, I think this is the issue you have to think about since you will have the same information for your products. Find more information here: https://moz.com/learn/seo/duplicate-content. However, why do you want two different ecommerce websites? Is there a business reason for this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website in capital letters
Hello, Is website in capital letters affect SEO ?? or we can apply with it ?? please help thnx in advance..!!
White Hat / Black Hat SEO | | iepl20040 -
Multiple stores for the same niche
I started developing a new niche of products in my country about 3 years ago. That's when I opened my first store. Everything went fine, until a year ago, when someone I thought was a friend secretly stole my idea and made his own competing store. I was pretty upset when I caught him and decided to make it as difficult as possible for him, so I made another 4 stores, trying to get him as low as possible in the search results. The new sites have similar products (although not 100% identical), slightly different titles, images and prices. They look different and are built on different e-commerce platforms. They are all hosted on the same server, have roughly the same backlinks, use the same Google account for Analytics, have the same support phone numbers etc etc. I wasn't thinking that I'm doing something fishy, so I didn't try to hide anything. Trouble is that those sites, after doing fine for a few months, dropped like bricks in the search results, almost to the point that they can't be found at all. At the moment, the only site that ranks relatively well is the original one and a couple of secondary pages with no importance from one of the other sites. How did this happen? Does Google have something against this practice? Did they take action by themselves when they realized that I was trying to monopolize this niche, or did my competitor report me for some kind of webspam? And more importantly, what do I do now? Do I shutdown all but my original site and 301 redirect users to it from the others? Can I report my competitor for engaging in the same practice? (He fought back and now he has 3-4 sites, some of which still rank kind of OKish, also he has no idea about web development, SEO or marketing, he just crudely copies what I do and is slowly but surely starting to do better than me).
White Hat / Black Hat SEO | | pandronic0 -
Rankings dropped, should I start a new website?
Hello, my rankings dropped last year (penguin update) - I think it was April 2012 and the website went from 300 visitors per day to 10 per day. This probably happened because I bought links, but I also did a lot of manual and natural SEO (at that time). After the drop, I didn't know what to do... so I did some manual SEO, blog comments, forum posts, article publications (lets say 60 links in total - with diverse anchor texts - brand keywords, etc) and then I paused working on the site to see if there will be any changes... and 1 year latter, there are still no changes. My site used to be in the top results of the first page and now it is totally out of Google. http://getmoreyoutubeviews.com Should I move on and start a new website or do something to fix this one? Thanks Alex
White Hat / Black Hat SEO | | buysocialexposure0 -
Website mallware attacks
I keep getting attacks to my website every time that are being blocked by OSE firewall Is there any way to stop this? I am affraid because they actually manage enter my website on the past, and i dont know if they can enter on the future or if having all the pluggins and wordpress updated. I am safe enough, and i am not sure if there is any type of virus on my computer Macbook as those attacked pages were recently updated from my computer. Is there any malware scan for Mac Thanl you == Attack Details == TYPE: Found Basic DoS Attacks DETECTED ATTACK VALUE: dDos Attack ACTION: Blocked LOGTIME: 2013-02-25 11:48:18 FROM IP: http://whois.domaintools.com/75.126.24.81 URI: [http://www.propdental.es/](http://www.propdental.es/) METHOD: HEAD USERAGENT: N/A REFERRER: N/A == Attack Details == TYPE: Found Basic DoS Attacks DETECTED ATTACK VALUE: dDos Attack ACTION: Blocked LOGTIME: 2013-02-25 10:13:17 FROM IP: http://whois.domaintools.com/107.21.150.82 URI: [http://www.propdental.es/blanqueamiento-dental/](http://www.propdental.es/blanqueamiento-dental/) METHOD: HEAD USERAGENT: N/A REFERRER: N/A ``` == Attack Details == TYPE: Found Malicious User Agent DETECTED ATTACK VALUE: curl/7.15.5 (x86_64-redhat-linux-gnu) libcurl/7.15.5 OpenSSL/0.9.8b zlib/1.2.3 libidn/0.6.5 ACTION: Blocked LOGTIME: 2013-02-25 03:13:52 FROM IP: http://whois.domaintools.com/119.245.226.74 URI: [http://www.propdental.es/sonrisas/los-martinez/](http://www.propdental.es/sonrisas/los-martinez/) METHOD: HEAD USERAGENT: curl/7.15.5 (x86_64-redhat-linux-gnu) libcurl/7.15.5 OpenSSL/0.9.8b zlib/1.2.3 libidn/0.6.5 REFERRER: N/A ``` ```
White Hat / Black Hat SEO | | maestrosonrisas0 -
Negative SEO on my website with paid +1's
Hi guys, I need a piece of advice. Some scumbag played me quite well with paid +1's on my two articles and now I'm in a problem.
White Hat / Black Hat SEO | | Fastbridge
http://sr.stateofseo.com/seo-vesti/google-implementacija-ssl-protokola-not-provided-problem/
http://sr.stateofseo.com/napredni-seo/najnovije-promene-google-panda-algoritma/
They are both translated articles (written originally by me on the same website). I've noticed those +1's (476 on both articles) when my website received a penalty for "SEO" keyword on Google.rs (Serbian Google) and I'm now on the 11th page.
Other keywords still rank just fine. Not cool, right? Now, I think there could be two solutions:
First one is to remove my inner link that's pointing to my homepage with "SEO" anchor, and hope for the best. Second one is to completely remove/delete those two articles and wait for Google to reindex the website and hopefully remove my ban. Do you guy have some other ideas how can I fix this or remove / disavow those +1 or somehow explain to the Google crew / algo that I'm just a humble SEO without any evil thoughts? 🙂 Thank you in advance.0 -
Multiple domains pointed at one site
I know things are changing and the things Google thinks are cheating searchers from finding what they are really looking for are changing too. So, I have multiple domain names that are related to my site, but not the actual site name. For instance, I have a certification program called Certified NetAnalyst that has a few domains for it... .com, .org and other derivatives like NetAnalyst. I would like to point the domains to my main company web site and not create a site just for the certification. Does Google think it is cheating to point domain names with my company branding names to my main web site? What about domain name forwarding to a specific URL, like taking the certification name domains and pointing them to the certification page instead of the main site? Wondering if one could no follow (don't know how to do that) the domain forwarding links so it is not duplicate content? Is that possible in some way? Could you put another robots.txt file with excludes in the domain forwarding url landing page so it would not be duplicate content? For the future I want all SEO "juice" to go to the main domain, but the keyword value of the domain names is valuable. I sure would be grateful if someone that has a good understanding and specific recent experience with Google policy and enforcement could offer some sage and practical advice and perhaps a case study example where Google "likes it" or on the other hand a good explanation of why I may not wish to do this! Thank You! Bill Alderson www.apalytics.com
White Hat / Black Hat SEO | | Packetman0071 -
Competitors Developing Spammy Link For My Website
Well Guys there are lot of discussions in almost all the communities, blogs, forums about Post Penguin impact. Google says that if find that you're involved in any link building activities, we may penalize you. People out there have already started their developed links. But what if our competitors would have developed those links. Initially it was okay to develop one way links, I even developed lot of quality, but deliberately, links. around 95% links are placed manually, if return to some favor or money but all links looks natural. Most of the links I developed through content only, like articles, blog comments, PR submission, etc now really skeptical about the quality (after hearing lot of talks and reading n number of posts). Now, can I also submit my competitor's websites in 1000 topic directory (obviously not in any spammy directory), would it effect that website adversely? What if I spun an existing content and submit it into 500 article directories and give backlink to competitor site from using only one anchor text (which is obviously the main keywords - highest sales generating keyword) I look forward to some experts comments.
White Hat / Black Hat SEO | | Khem_Raj70 -
New website :301 redirection of a established domain
Hello , I am launching a new website which would host user generated content . Based on my brandname i have purchased a new domain . In order to improve SEO rankings i was considering to purchase a good quality domain (have gr8 link backs) and then perform 301 redirection of the domain to the new brandname.co.in domain . Does this work ? Is there any harm in doing this ? . Does the Link juice pass naturally ? Warm Rgd
White Hat / Black Hat SEO | | ShoutOut0