Crawling of Social data
-
Just a quick inquisitive question.
Websites like Facebook and Twitter arent public, they obviously allow a page title and snippet of account info in search results. So how are is social metrics gathered as regards to Tweets or Shares or Likes etc. in crawling data gathering?
Would this give some insite how best to share social media too?
-
Actually, there is a fair amount public from each site. Here are some of the partners that Twitter has where you can access this data (in addition to going through the API yourself) https://dev.twitter.com/programs/twitter-certified-products/products#Certified-Data-Products.
Facebook also makes available ways for a person to see and show off how many likes their page has, for example (see http://developers.facebook.com/docs/reference/plugins/like-box/ for a plugin you can use). Here are a bunch of other things Facebook makes available through an API, either for getting data from or pushing data to Facebook.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there an SEO benefit/drawback to streaming social media to your site?
I understand how streaming social media, especially if you have a great social media community, can be effective in terms of capturing customers. However, I'm purely interested in knowing what it does for SEO. For example, does streaming social media make it look like your home page (or whatever page(s) has it) are constantly being updated? Or, does streaming g+ have a positive effect but facebook not so much? Or, does it have a negative effect for whatever reason that might be? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Counting unique landing pages in Google Analytics: social vs organic channels
Remember the technique Rand posted for counting the unique indexed landing pages on a site? http://moz.com/blog/indexation-for-seo-real-numbers-in-5-easy-steps I'm using Google Analytics to compare this result for the "social" channel vs. the "organic search" channel. The idea is to see whether social or search delivers people to more unique landing pages. I would expect organic search to yield a significantly higher count, due to long tail searches for relatively obscure terms. We have an archive of over 500k pages that Google could be indexing, even if only a fraction of a percent of those might be getting social mentions. But that's not what the numbers show -- I'm seeing roughly 10% higher numbers for the Social channel than for Organic Search. Again, I'm counting unique landing pages here, not the total pageviews or visits. If anyone else here is monitoring these metrics, please chime in with your results. What's the baseline expectation for a large website with hundreds of thousands of pages of issue-centric user-generated content? Should search traffic provide 2x more landing page exposures than social? 5x? 10x? or 0.9x, as in my case? In short, I believe these numbers are pointing to an indexing/ranking problem following a recent site redesign.
Social Media | | mcglynn0 -
My social Metrics aren't popping up in OSE
Haven't been able to see them for the last few Mozscapes. Any ideas? I did email MOZ and it was suggested I try here. Cheers! George
Social Media | | Theskimonster0 -
Building links to a Twitter/social account
I've seen plenty of articles about using Twitter to build links, but how about building links to a Twitter account? Does registering on sites and directories like Topsy, Twellow and Klout help? We can link to Twitter accounts on our own websites and other social profiles, and use it as our link on blog comments etc, but is there anywhere else specific?
Social Media | | Alex-Harford0 -
UK Social Media Training
Anyone recommend a good mid level social media training company in the UK. Ideally would want on site training for about six people. We are based in Salisbury in Wiltshire. Thanks in advance.
Social Media | | highwayfive0 -
Optimal Image Size For Social Sharing
Hi Everyone, I have just watch Rands latest whiteboard friday and in it he mentions that care should be taken to ensure that images are sized correctly for social sharing on facebook and Google+. Could anyone expand on what the ideal size for an image should be so that is sizes correctly when shared socially. Thanks Miles
Social Media | | easyrider20 -
Which tool you best recommend for Social Media management, engagement, and monitoring. reputeme.com - trackur.com - viralheat.com - sproutsocial.com?
Please consider the pricing, ease of use, and accuracy, also, perhaps the social networks being monitored( as far as I am concern it's only trackur that monitors google+) Also if you have other recommendation, that would be awesome too. Thank you. PS: I love seomoz Social Media reporting, I just have other requirements too. Thanks.
Social Media | | TofSalcedo841