Redirect one store to another...
-
Here's the situation: 2 online stores. Store A is doing really well, traffic, sales, and keyword ranking wise. Store B, not so much. Owner wants to redirect all links from store B to store A and then possibly re-brand store A and give it a different URL.
This is a slow time, sales pick up in spring. I would like opinions on this from anyone who has done this or knows about it. Risks, benefits, best practices on going about it, etc...
Thank you,
Lisa
-
Sometimes things seem so confusing but yet they are extremely simple. Thank you, you've helped
-
Hi,
So you want to add all the items from Store B to A then redirect B pages to the A pages. Then rebrand, create a new website and redirect A to the new site? It works and Google willl follow those 301s. But then things might get confusing in the future. Furthermore, if you keep redirecting, there will be a certain point where Google will stop crawling as noted in the artcile linked above. Furthermore, it will delay crawl time.
Instead of redirecting to A then redirect again. Why don't you rebrand first, then redirect from Store A and B to the new site. Then there will only be one redirection Google and other search engines need to follow. Furthermore, you will have less 301s to manage.
Hope this helps.
-
To make this easier:
I want to remove all items in buyoutdoorsheds.com (store B) and place them into budgetpackaging.com (Store A), then 301 the links to the same items in budgetpackaging.
Also thinking of a brand change for budgetpackaging. Either 301 Items from budgetpackaging.com to buyoutdoorsheds.com or 301 them to a different URL. Everything will still be working out of the now called budgetpackaging.com.
did you get that LOL.
Bascially, use the URL from buyoutdoor and use the temple or website of budgetpackaging.com. Just want to get rid of “budgetpackaging” and use something more relevant.
-
Yes they both sell outdoor storage sheds.I really appreciate your insight on this. What about re-branding and changing the URL of Store A once all redirects take place?
-
Before answering, there is some info that needs confirmation. Does Store A and B sell the same or similar products? Why?
If both stores sell different products, then you redirect store B's traffic to store A, then your bounce rate will increase dramatically since people want to buy store B's product but got directed to A which is different.
However, if they sell the same products, then it is definitely do-able. The best pracitce is that you should use 301 redirect on each page of store B website and redirect them to store A's pages that sell the same product. You want to direct people from viewing store B item 1 to store A item 1. Here is an article about Matt Cutts explanation on 301 redirects. http://www.mktdojo.com/matt-cutts-discusses-301-redirect-limits You don't want to redirect people to store A's home page when they want to check out a specific item. You should direct them to a similar page in Store A.
As for Risk and benefits, when you use 301 redirect, it won't transfer ALL link juice and authority but probably 99%. Another risk may be it will take Google longer to follow the 301 redirects and crawling speed. Some people might get confused, they want to visit store B but got directed to store A.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Redirecting to Modal URLs
Hi everyone! Long time no chat - hope you're all well! I have a question that for some reason is causing me some trouble. I have a client that is creating a new website, the process was a mess and I am doing a last minute redirect file for them (long story, for another time). They have different teams for different business categories, so there are multiple staff pages with a list of staffers, and a link to their individual pages. Currently they have a structure like this for their staff bios... www.example.com/category-staff/bob-johnson/ But now, to access the staffers bio, a modal pops up. For instance... www.example.com/category-staff/#bob-johnson Should I redirect current staffers URLs to the staff category, or the modal URL? Unfortunately, we are late in the game and this is the way the bio pages are set up. Would love thoughts, thanks so much guys!!
Intermediate & Advanced SEO | | PatrickDelehanty0 -
Redirect wordpress.com and internal link ?
Hi Moz Fans, First of all, I need to say thanks to all of answer to previous post. And today i also have the another question that similar to that post. Because our website using Wordpress.org as our CMS for blog post then easier to redirect by point to new site, According to setting site URL ? However in our each blog articles also have anchor text as internal link that link to another blog post, Which mean those link will be automatic redirect to new URL. So once Google bot re-crawl our website when we tell the Google by webmaster tools and the redirection we using 301. What will be happen when Google Bot crawl those link again We need to changes those link as well Keep same with redirection. Nothing happen
Intermediate & Advanced SEO | | ASKHANUMANTHAILAND0 -
Trouble Indexing one of our sitemaps
Hi everyone thanks for your help. Any feedback is appreciated. We have three separate sitemaps: blog/sitemap.xml events.xml sitemap.xml Unfortunately we keep trying to get our events sitemap to pickup and it just isn't happening for us. Any input on what could be going on?
Intermediate & Advanced SEO | | TicketCity0 -
External Redirects & SEO
This company page redirects their external clients links: https://www.coinbase.com/clients QUESTION: What effect does this type of redirection have on the SEO going to these client pages, for their clients Websites?
Intermediate & Advanced SEO | | mstpeter0 -
301 Redirect and Webmaster Central
I've been working on removing canonical issues. My host is Apache. Is this the correct code for my htaccess? RewriteEngine On
Intermediate & Advanced SEO | | spkcp111
RewriteCond %{HTTP_HOST} ^luckygemstones.com$ [NC]
RewriteRule ^(.*)$ http://www.luckygemstones.com/$1 [R=301,L] SECOND!!! I have two websites under Google's Webmaster Central; http://luckygemstones.com which gets NO 404 soft errors... AND http://www.luckygemstones.com which has 247 soft 404 errors... I think I should DELETE the http://luckygemstones.com site from Webmaster Central--the 301 redirect handles the"www" thing. Is this correct? I hate to hose things (even worse?) Help! Kathleen0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0 -
International IP redirection - help please!
Hi, We have a new client who has built a brand in the UK on a xyz.com domain. The "xyz.com" is now a brand and features on all marketing. Lots of SEO work has taken place and the UK site has good rankings and traffic. They have now expanded to the US and with offline marketing leading the way, xyz.com is the brand being pushed in the US. So with the launch of the offline marketing US IP's are now redirected to a US version of the site (subfolder) with relevant pricing and messaging. This is great for users, but with Googlebot being on a US IP it is also being redirected and the UK pages have now dropped out of the index. The solution we need would ideally have both UK and US users searching for xyz.com, but would see them land on respective static pages with correct prices. Ideally no link authority would be moved via redirection of users. We have considered the following solutions Move UK site to subfolder /uk and redirect UK ips to this subfolder (and so not googlebot) downside of this is it will massively impact the UK rankings which are the core driver of the business - also would this be deemed as illegal cloaking? natural links will always be to the xyz.com page and so longer term the US homepage will gain authority and UK homepage will be more reliant on artificial linkbuilding. Use a overlay that detects IP address and requests users to select relevant country (and cookies to redirect on second visit) this has been rejected by ecommerce team as will increase bounce rate% & we dont want users to be able to see other countries due to prduct and price differences. Use a homepage with country selection (and cookies to redirect on second visit) this has been rejected by ecommerce team as will increase bounce rate% & we dont want users to be able to see other countries due to prduct and price differences. Is there an easy solution to this problem that we're overlooking? Is there another way of legal cloaking we could use here? Many thanks in advance for any help here
Intermediate & Advanced SEO | | Red_Mud_Rookie0