Redirects & Authority when Updating Product Pages
-
Hi
Quick question on SEO & product pages.
We're changing suppliers, so discontinuing their range, adding new - but the products will be very similar - almost identical in some cases.
I don't want to lose authority built up from current product pages, the only way to reuse these pages is to reuse SKUs - which we can't do.
If I am redirecting these pages to new products which are similar, I know page authority will be passed - so is this the best option?
Our links on the website will actually point to the final URL, rather than going through a redirect - if this is the case will it still pass authority?
Thank you
Becky
-
Hi Becky
Essentially yes although htaccess is for Apache servers only so check with your developer/platform host that they have been inserted correctly. Then find a few old URLs and satisfy yourself they are redirecting to the new ones,
Best Regards
Nigel
-
OK perfect, thank you
So the only way I'd have a problem, is if the redirects aren't in the htaccess file - which shouldn't happen, but i'll double check this.
Thank you
Becky
-
Hi Becky
The links on the page will go directly to the new products and will therefore carry no immediate authority.
What will create the authority or previously held link juice will be creating the 301 from the old URLs to the new ones. When Google crawls the site it will encounter these redirects in the htaccess file and replace those in SERPS with the new URLs.
The new URLs will then have almost as much authority as the old pages. (around 15% less according to MOZ)
More here: https://moz.com/blog/301-redirection-rules-for-seo
Regards
Nigel - Carousel Projects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel canonical tag from shopify page to wordpress site page
We have pages on our shopify site example - https://shop.example.com/collections/cast-aluminum-plaques/products/cast-aluminum-address-plaque That we want to put a rel canonical tag on to direct to our wordpress site page - https://www.example.com/aluminum-plaques/ We have links form the wordpress page to the shop page, and over time ahve found that google has ranked the shop pages over the wp pages, which we do not want. So we want to put rel canonical tags on the shop pages to say the wp page is the authority. I hope that makes sense, and I would appreciate your feeback and best solution. Thanks! Is that possible?
Intermediate & Advanced SEO | | shabbirmoosa0 -
How to update Schema markup code to all pages of my website ?
Hi all i have a website with 1k+ pages and i have schema markup code for reviews and FAQ's, so need help in knowing how to update code for all pages in one go without using tag manager as updating to all pages manually is similar to impossible, let me know is there any way out to achieve the results and my website is built on word-press, awaiting for earliest reply......... Thanks
Intermediate & Advanced SEO | | atiagr1232 -
Magento & Accelerated Mobile Pages
Hi Folks, With Google rolling out changes to AMP & webmasters being encouraged to implement AMP.
Intermediate & Advanced SEO | | Patrick_556
Has anyone had any experiences implementing AMP for Magento Ecommerce. I understand that AMP is primary for articles & blog posts, but assuming AMP could be implemented on Product Pages, they would load faster & offer a better user experience & a step in the right direction What do you guys think? Many Thanks,
Patrick0 -
AMP pages for a responsive Ecommerce website?
Howdy guys, I'm wondering if AMP is worthwhile intergrating into a responsive e-commerce site? I'm under the impression that the benefits of AMP would be focused around speed, however it may come at the cost of conversion rate if it was to be delivered for product pages, etc. I'm presuming that even if AMP was on every page across a responsive ecommerce site, Google would only display AMP pages in the carousel for news articles, such as on the integrated blog? Any advice would be awesome! Thanks guys 🙂
Intermediate & Advanced SEO | | JAR8970 -
Should we 301 redirect old events pages on a website?
We have a client that has an events category section that is filled to the brim with past events webpages. Another issue is that these old events webpages all contain duplicate meta description tags, so we are concerned that Google might be penalizing our client's website for this issue. Our client does not want to create specialized meta description tags for these old events pages. Would it be a good idea to 301 redirect these old events landing pages to the main events category page to pass off link equity & remove the duplicate meta description tag issue? This seems drastic (we even noticed that searchmarketingexpo.com is keeping their old events pages). However it seems like these old events webpages offer little value to our website visitors. Any feedback would be much appreciated.
Intermediate & Advanced SEO | | RosemaryB0 -
Want to merge high ranking niche websites into a new mega site, but don't want to lose authority from old top level pages
I have a few older websites that SERP well, and I am considering merging some or all of them into a new related website that I will be launching regardless. My old websites display real estate listings and not much else. Each website is devoted to showing homes for sale in a specific neighborhood. The domains are all in the form of Neighborhood1CityHomes.com, Neighborhood2CityHomes.com, etc. These sites SERP well for searches like "Neighborhood1 City homes for sale" and also "Neighborhood1 City real estate" where some or all of the query is in the domain name. Google simply points to the top of the domain although each site has a few interior pages that are rarely used. There is next to zero backlinking to the old domains, but each links to the other with anchor text like "Neighborhood1 Cityname real estate". That's pretty much the extent of the link profile. The new website will be a more comprehensive search portal where many neighborhoods and cities can be searched. The domain name is a nonsense word .com not related to actual key words. The structure will be like newdomain.com/cityname/neighborhood-name/ where the neighborhood real estate listings are that would replace the old websites, and I'd 301 the old sites to the appropriate internal directories of the new site. The content on the old websites is all on the home page of each, at least the content for searches that matter to me and rank well, and I read an article suggesting that Google assigns additional authority for top level pages (can I link to that here?). I'd be 301-ing each old domain from a top level to a 3rd level interior page like www. newdomain/cityname/neighborhood1/. The new site is better than the old sites by a wide margin, especially on mobile, but I don't want to lose all my top positions for some tough phrases. I'm not running analytics on the old sites in question, but each of the old sites has extensive past history with AdWords (which I don't run any more). So in theory Google knows these old sites are good quality.
Intermediate & Advanced SEO | | Gogogomez0 -
Why do branded manufacturer websites have multiple pages for their products?
My favorite golf ball is the Srixon Tour Yellow ball. Srixon has a product detail page here (www.srixon.com) AND there's also a product detail page here at shop.srixon.com. Is there any sort of SEO penalty here because there's some duplication? Does the fact the store is a separate subdomain make this more allowable? Many branded manufacturer websites work this way but it just doesn't make sense to me to have two product pages that you have to manage content when you can have just 1 with a call to action. I also work for a branded manufacturer and am considering rebuilding our website from the ground up with the online store and the main/marketing website blended into one to eliminate this duplication. We have this same duplicated marketing/store setup as well. any feedback is greatly appreciated. Confused.
Intermediate & Advanced SEO | | Timmmmy0 -
What are best SEO practices for product pages of unique items when the item is no longer available?
Hello, my company sells used cars though a website. Each vehicle page contains photos and details of the unit, but once the vehicle is sold, all the contents are replaced by a simple text like "this vehicle is not available anymore".
Intermediate & Advanced SEO | | Darioz
Title of the page also change to a generic one.
URL remains the same. I doubt this is the correct way of doing, but I cannot understand what method would be better. The improvement I am considering for pages of no longer available vehicles is this: keep the page alive but with reduced vehicle details, a text like: this vehicles is not available anymore and automatic recommendations for similar items. What do you think? Is this a good practice or do you suggest anything different? Also, should I put a NOINDEX tag on the expired vehicles pages? Thank you in advance for your help.0