Content suggestions from MOZ
-
Hello,
I checked moz content suggestions and for one of my keywords “Burgundy bike tours”. It gives me expressions such as “Burgundy France” and “Burgundy wine”.
My question is whether I should include the exact expression “Burgundy wine” in a sentence or if include burgundy somewhere in my text and wine somewhere else if it is fine ?
PS : What is the real difference between marketmuse and moz ? and why do they sometimes give different suggestions ?
-
you are welcome. if you like you can mark the question as answered if you liked my answers.
cheers
-
Good to know, I will try all your suggestions. Thank you,
-
Hi,
I sometimes use the Keyword Planner as inspiration for new keywords, most of the times its of no use, some times it is.
You can also have the Keyword Planner looking up a particular website and give you suggestions. Did you know?
Usually its best to have them together in the title/headers/text not split up. But if your competition doesn't have the exact match, split in the text would suffice as well i guess. But I am pretty sure that for the relevant, most important keyword combinations in your field this wouldn't be the case. Short answer: not separated.
Cheers,
Cesare
-
Thank you for the suggestions. I have used related searches and the keyword planner my self and I have noticed it work but not for every keyword.
Usually what I do I remove all the expressions with my keyword in it and usually find other expression to include...
By the way when you give the examples of "burgundy by bike" or "bicycle touring in Burgundy".
Does the expression need to be the way you write it and can the words be separated through the text ?
Thank you
-
If your site is about bike tours in burgundy please don't add wine keywords to your homepage! I assume you just offer bike tours there, not wine tours as well or some combination. Wine has nothing to do with bike tours at all, thats absolutely not relevant there. To add that to your site would confuse Google.
These are suggestions made by a software only. It takes the closest guess that comes with burgundy in France and thats obviously the wine. In my experience these kind of automated suggestions are almost never useful.
To do a proper keyword research I would do the following:
- brainstorming keywords
- look at Google suggest (when you type in a keyword Google in the search box it gives you possible choices underneath)
- Google related searches on the bottom of the search results
- look at the keywords your (better ranked) competition uses
- If you like have (quick) a look at Moz or Adwords Keyword Planer (very useful for traffic data) to see if there is any intelligent suggestion there
Keywords like 'bicycle touring in burgundy' or 'burgundy by bike' are in my opinion better guesses to complement your keyword list.
I don't know about marketmuse, try the Google Adwords Keyword Planer once, its one of the most used tools in this domain, it will give you most likely different suggestions. Differences come from the implementation of the tools, priorities, databases they have available and use for that purpose.
Hope this helps.
Cheers,
Cesare
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shall we add engaging and useful FAQ content in all our pages or rather not because of duplication and reduction of unique content?
We are considering to add at the end of alll our 1500 product pages answers to the 9 most frequently asked questions. These questions and answers will be 90% identical for all our products and personalizing them more is not an option and not so necessary since most questions are related to the process of reserving the product. We are convinced this will increase engagement of users with the page, time on page and it will be genuinely useful for the visitor as most visitors will not visit the seperate FAQ page. Also it will add more related keywords/topics to the page.
Intermediate & Advanced SEO | | lcourse
On the downside it will reduce the percentage of unique content per page and adds duplication. Any thoughts about wether in terms of google rankings we should go ahead and benefits in form of engagement may outweight downside of duplication of content?0 -
Unique content for international SEO?
Hi Guys, We have a e-commerce store on generic top-level domain which has 1000s of products in US. We are looking to expand to aus, uk and canda using subfolders. We are going to implement hreflang tags. I was told by our SEO agency we need to make all the content between each page unique. This should be fine for cateogry/product listing pages. But they said we need to make content unique on product pages. If we have 1000 products, thats 4000 pages, which is a big job in terms of creating content. Is this necessary? What is the correct way to approach this, won't the hreflang tag be sufficent to prevent any duplicate content issues with product pages? Cheers.
Intermediate & Advanced SEO | | geekyseotools0 -
Is writing good content the best SEO?
Hi, After reading Mr. Shepard's amazing article on the 7 concepts of advanced on-page SEO (https://moz.com/blog/7-advanced-seo-concepts), I decided to share my own experience in hopes of helping others. I started doing legal SEO back in 2013. At the time I really didn't know much about SEO. My first client (my brother) had recently left the D.A.'s office to become a criminal defense attorney. I told him to write content for the following areas: domestic violence, sex crimes, and homicide. He finished his first content piece on domestic violence and I was not impressed. It seemed too unique, individualized, and lacked the "generic" feel that many of the currently ranking pages had. Please note that I don't mean "generic" in a negative way. I just mean that his content regarding domestic violence felt too personalized. Granted, his "personalized" approach came from a Deputy D.A. with over 13 years handling domestic violence, sex crimes, and murder cases. I was inclined to re-write his content, but lacking any experience in criminal law I really had no choice but to use it. IMPORTANT: Please note that I barely knew any SEO at the time (I hadn't even yet discovered MOZ), and my brother knew, and continues to know, absolutely nothing about SEO. He simply wrote the content from the perspective of an attorney who had spent the better part of 13 years handling these types of cases. The result? Google: "Los Angeles domestic violence lawyer/attorney", "Los Angeles sex crimes lawyer/attorney", and "Los Angeles homicide attorney." They have held those spots consistently since being published. I know that MANY other factors contribute to the success of content, but at the time I published them we had few links and very little "technical SEO." Unfortunately, I started learning "SEO" and applied standard SEO techniques to future content. The result? Never as good as the articles that were written with no SEO in mind. My purpose in writing this is to help anyone about to tackle a new project or revamp an existing site. Before getting too caught up in the keywords, H tags, and all the other stuff I seem to worry too much about, simply ask yourself - "is this great content?" Thanks again to the MOZ team for the great advice they have shared over the years. Honestly, I think I sometimes become overly reliant on SEO b/c it seems easier than taking the time to write a great piece of content. P.s. Any "SEO" stuff you see on the above-mentioned pages was done by me after the pages ranked well. P.p.s. I don't mean to imply that the above-mentioned pages are perfect, because they are not. My point is that content can rank well even without any emphasis on SEO, as long as the person writing it knows about the subject and takes the time to write something that readers find useful.
Intermediate & Advanced SEO | | mrodriguez14403 -
Quotery.com Suggestions?
Hello, I'm hoping to find some advice on how to proceed with a site I started last year — Quotery. I've spent a ton of time and money on it, tried my best to build value to what is typically a copycat niche, and adhered to Google's SEO recommendations (I believe, anyway). Yet, subpar sites rank well above mine. Now I'm wondering if I should find a buyer for the site and cut my losses. Does anyone have any suggestions on what the next steps might be in order to rank higher? Here is what we've tried/accomplished so far: We were mentioned on Netted. We built a well-designed and easy to navigate site that works on all devices. We've added topic descriptions and images, unique author descriptions and pictures, and exclusive picture quotes. We built a well-designed and useful WordPress plugin, and kept the backlinks nofollow (note: our main competitor also has a subpar WordPress plugin with dofollow backlinks, yet they don't get penalized for it). We've published curated blog posts, along with infographics that have been shared millions of time #1, #2, #3. We've built up significant social media profiles on Facebook, Twitter, and elsewhere. We even tried hiring 97thFloor (highly recommended on Moz) for 4 months, although most of their efforts seemed spammy and/or very basic to me (and cost a fortune), so we decided to take SEO into our own hands afterwards. We've added sources, pictures, and relevant information for thousands of quotes (e.g. example seen here). We started working on user profiles, and had plans for much more down the road. However, despite these efforts, sites like BrainyQuote dominate Google's rankings. So is it truly value that will earn you rankings... or is it still all about gaming the system? Of course, any suggestions in my case specifically would be much appreciated.
Intermediate & Advanced SEO | | JasonMOZ0 -
Duplicate Content Issues :(
I am wondering how we can solve our duplicate content issues. Here is the thing: There are so many ways you can write a description about a used watch. http://beckertime.com/product/mens-rolex-air-king-no-date-stainless-steel-watch-wsilver-dial-5500/ http://beckertime.com/product/mens-rolex-air-king-stainless-steel-date-watch-wblue-dial-5500/ Whats different between these two? The dial color. We have a lot of the same model numbers but with different conditions, dial colors, and bands.. What ideas do you have?
Intermediate & Advanced SEO | | KingRosales0 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
Duplicate content mess
One website I'm working with keeps a HTML archive of content from various magazines they publish. Some articles were repeated across different magazines, sometimes up to 5 times. These articles were also used as content elsewhere on the same website, resulting in up to 10 duplicates of the same article on one website. With regards to the 5 that are duplicates but not contained in the magazine, I can delete (resulting in 404) all but the highest value of each (most don't have any external links). There are hundreds of occurrences of this and it seems unfeasible to 301 or noindex them. After seeing how their system works I can canonical the remaining duplicate that isn't contained in the magazine to the corresponding original magazine version - but I can't canonical any of the other versions in the magazines to the original. I can't delete the other duplicates as they're part of the content of a particular issue of a magazine. The best thing I can think of doing is adding a link in the magazine duplicates to the original article, something along the lines of "This article originally appeared in...", though I get the impression the client wouldn't want to reveal that they used to share so much content across different magazines. The duplicate pages across the different magazines do differ slightly as a result of the different Contents menu for each magazine. Do you think it's a case of what I'm doing will be better than how it was, or is there something further I can do? Is adding the links enough? Thanks. 🙂
Intermediate & Advanced SEO | | Alex-Harford0 -
Duplicate Content Through Sorting
I have a website that sells images. When you search you're given a page like this: http://www.andertoons.com/search-cartoons/santa/ I also give users the option to resort results by date, views and rating like this: http://www.andertoons.com/search-cartoons/santa/byrating/ I've seen in SEOmoz that Google might see these as duplicate content, but it's a feature I think is useful. How should I address this?
Intermediate & Advanced SEO | | andertoons0