Big drop in organic traffic after new site launched
-
Hi There,
I have had a drop of around 40% in site traffic since we migrated our site from Magento to Woocommerce. The products were migrated across and kept the same title tags, meta descriptions, copy etc...
I set up 301's on the top 100 landing pages and submitted a new site map using Google Web Master Tools. It looked like the traffic was coming back to where it was but the gap has widened again.
Can anyone advise me on what I may have missed or how to go about diagnosing the problem and fixing it
-
The answer probably revolves around your 301 redirects. I assume that you didn't keep the old URL structure.
- Was your site https before the change?
- Was it www? Did you have a trailing slash in the old URL?
- Did you redirect all pages with backlinks? You really should 301 everything.
- Did you change the links in the navigation?
- Are you getting any alerts in search console?
- Did the canonicals change?
- Did the category filters change?
The simple answer is "find what changed". The complex answer is "find what changed". Do you have a copy of the old site? Run an audit on both. Sometimes you can also glean some insight from Google webmaster tools
Pick up a copy of "ecommerce seo" by Traian Neacsu. He doesn't have an audit checklist per se, but anything you could be doing wrong is in the book.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We are migrating a site and are seeing alot of 301s and 302s already in the old site is it ok to leave those as is?
For the 3xx’s I’m not sure if it’s okay for us to redirect to these so please advise on that
Technical SEO | | lina_digital0 -
Anything new if determining how many of a sites pages are in Google's supplemental index vs the main index?
Since site:mysite.com *** -sljktf stopped working to find pages in the supplemental index several years ago has anyone found another way to identify content that has been regulated to the supplemental index?
Technical SEO | | SEMPassion0 -
Site-wide Links
Hey y'all, I know this question has been asked many times before but I wanted to see what your stance was on this particular case. The organisation I work for is a group of 12 companies - each with its own website. On some of the sites we have a link to the other sites within the group on every single page of that site. Our organic search traffic has dropped a bit but not significantly and we haven't received any manual penalties from Google. It's also worth mentioning that the referral traffic for these sites from the other sites I control is quite good and the bounce rate is extremely low. If you were in my shoes would you remove the links, put a nofollow tag on the links or leave the links as they are? Thanks guys 🙂
Technical SEO | | AAttias0 -
Best practice for eCommerce site migration, should I 301 redirect or match URLs on new site
Hi Guys, I have been struggling with this one for quite some time. I am no SEO expert like many of you, rather just a small business owner trying to do the right thing, so forgive me if I say something that makes no sense 🙂 I am moving our eCommerce store from one platform to another, in the process the store is getting a massive face lift. The part I am struggling with is whether I should keep my existing URL structure in place or use 301 redirects to create a cleaner looking URLs. Currently the URLs are a little long and I would love to move to a /category/product_name type format. Of course the goal is not to lose ranking in the process, I rank pretty well for several competitive phrases and do not want to create a negative impact. How would you guys handle this? Thanks, Dinesh
Technical SEO | | MyFairyTaleBooks0 -
Site drop in SERPS after domain down for three plus weeks
Have had a clients site that has been staple in the SERPS for the last four years that we have worked on it. However they had hosting issues a couple of months back which they didn't sort for two to three weeks. Since there the main keyword has bounced around between 24th and 44th in the google results. The drop ties in with the hosting issue but the client does seem to believe that this is the source of the issue. Can someone point me towards some online articles that would explain this for them. Some of the keywords have not suffered as badly but the one key term is still in the mid 20's. I am sure it is suffering a minus 20 for the keyword as it was normally 4th or 5th in the results. We don't host the site and the client had know idea were it was hosted. What is so annoying is that it is us who pointed out the site was down. Thanks in advance everyone 🙂
Technical SEO | | highwayfive0 -
Bing rank drop off for multiple sites
Hi Mozzers, Seeing some wacky stuff going on on some sites I manage. In more than a few, the ranking on bing has dropped basically overnight from page one spots to not being found on the first 100 positions. Anyone else seeing similar results? Some of the sites are fairly new, some have been around for ages, some are wordpress, some are not. I've been searching for some news of a big change on bing, but keep reading about bing dropping the thin sites during black friday. In one example, I had the site set up in BWT for a while, and had a look at the data. The reports show that the pages are crawled, the index summary shows pages indexed, and there seems to be no crawl errors, but rankings are absolutely gone. Also, I can't see the sites in bing if I search "site:example.com" in bing. Here's 2 examples, the first would make sense since it's pretty thin as I havent added much content yet: http://homewindowtint.org but this one doesn't make sense to me. Sure there's a few errors, but to be dropped like a rock seems weird http://www.ahmedandsukaram.com
Technical SEO | | rosstaylor0 -
Traffic drop after migration?
Hi everybody. One of my clients is looking to move their e-commerce site to a new platform in the next few weeks. However, they been told by several sources that traffic will drop after a migration, which they want to avoid in the run up to Christmas. I've not heard this before, and I thought as long as you pay attention to structure, indexing and redirects a migration should have no impact. We'd be moving to a site with cleaner code, so surely there wouldn't be some kind of penalty for that? Your thoughts would be great! S
Technical SEO | | neooptic0 -
Will 301 redirecting a site multiple times still preserve the original site value?
Hi, All! If site www.abc.com was already 301 redirected to site www.def.com, and now the site owner wants to redirect www.def.com to www.ghi.com - is there any concern that it's not going to work, and some of the original linkjuice, rank, trust, etc. is going to vanish? Or as long as the 301s are set up right, should you be able to 301 indefinitely? Does anyone have any experience with actually doing this and seeing good/bad/neutral results? Thanks in advance! -Aviva B
Technical SEO | | debi_zyx0