Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Primary versus secondary keyword

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Primary versus secondary keyword

    Intermediate & Advanced SEO
    4
    10
    13884
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • seoanalytics
      seoanalytics last edited by

      Hello,

      Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ?

      Thank you,

      1 Reply Last reply Reply Quote 2
      • Nigel_Carr
        Nigel_Carr @seoanalytics last edited by

        Hi seoanalytics

        I have spent hours trying to help you on this thread and the other two or three you have started! I have patiently answered every question you have asked, in detail. If you still don't understand what I am saying after acres and acres of help and advice then that's it from me.

        https://moz.com/community/q/sentences-rdf-format

        https://moz.com/community/q/asking-a-natural-question-in-h-tags

        https://moz.com/community/q/bolded-words-in-search-results

        https://moz.com/community/q/user-intent-and-ranking

        This comment is simply idiotic, but more than that it is insulting:

        "I have more chances of winning the lottery than ranking..."

        Please don't bother me again.

        Have a good weekend.

        Nigel

        1 Reply Last reply Reply Quote 1
        • seoanalytics
          seoanalytics last edited by

          I am trying but let's be honest I have more chances of winning the lottery than ranking...

          It is a matter of what words goes with which word surrounded by other words and only the computer know that, doesn't it ?

          In the past I managed to get from 3 rd page to 3 rd position on a requested keyword just by adding 3 lines of text and the reason was just that the words used correlated well with the other words but honestly this was luck.

          If someone has a technic that works that isn't luck I can't wait to hear it 🙂

          Nigel_Carr 1 Reply Last reply Reply Quote -1
          • Nigel_Carr
            Nigel_Carr @seoanalytics last edited by

            I have no idea what Alchemy API is.

            No, write your own content with your own researched keywords.

            1 Reply Last reply Reply Quote 0
            • seoanalytics
              seoanalytics last edited by

              How about I I used alchemy api and use all the keywords of someone ranking 1 st to write my text, could it also work ?

              Nigel_Carr 1 Reply Last reply Reply Quote 0
              • Nigel_Carr
                Nigel_Carr @seoanalytics last edited by

                Hi seoanalytics

                I think you get the idea. I'm not saying that tablet is a perfect synonym for laptop but I think you do understand what I am saying!

                Good luck with it

                Regards

                Nigel

                1 Reply Last reply Reply Quote 0
                • seoanalytics
                  seoanalytics last edited by

                  Thank you for sharing the link about rank brain.

                  I do understand that it isn't necessary to pepper my content with all the possiblity semantically connected keywords are it won't look natural. However, from what I understand the idea is still to use those semantically connected keyword but naturally.

                  For example about Laptop chargers if I wrote a sentence like this would ok ? I have used semantically related keyword such as voltage, battrary, tablet and transformer.

                  "Laptop charger come with different voltages, 110 and 220. Once you have selected the battery that matches the voltage of your tablet you are good to go. If you can't find the correct voltage by a transformer and then plug it in. "

                  Nigel_Carr 1 Reply Last reply Reply Quote 0
                  • Nigel_Carr
                    Nigel_Carr last edited by

                    Hi seoanalytics

                    The whole area of primary and secondary keywords (or Keyphrases) has largely been overtaken by Google's new Rankbrain AI system of determining themes and relevancy. So don't think in terms of these terms - also please don't listen to anyone focusing too heavily on LSI's as these have mostly been debunked as a load of flannel used by SEO's to impress, although leading SEO Brian Dean still insists that they have some effect on SEO. If you start researching LSI's you will end up in a rabbit hole from which you will never emerge! to advise - 'use your primary keyword a couple of times is nonsense'.

                    Think of your website like this:

                    Each page represents a theme - for example as Alick300 has used 'Laptop chargers' You need to think about writing chunky, relevant content around the term 'Laptop Chargers' but you do not need to mention every 'secondary keyword' you can think of to pepper the text with. Write compelling copy using semantically connected words like batteries within the content.

                    By all means, search related terms like batteries, tablets and transformers (are they still a thing?) but if you think in the way of 'Primary keywords' and 'secondary keywords' you will risk overusing certain terms, not having free-flowing writing and turning your intended customer into a brief visitor. Think of the use of synonyms as well - (the Bike/Bicycle analogy is a good one).

                    Modern SEO is about writing semantically connected and lexically relevant content in such a way that you engage your website visitor and ultimately convert them into customers. The more you engage, the longer the 'dwell time' and the more you satisfy user intent.

                    Have a read of Brian's latest post on Rankbrain - it's pretty brilliant and you should come away inspired!

                    https://backlinko.com/google-rankbrain-seo

                    There is no way of outsmarting Google by determining and hoofing in endless keywords and phrases. Modern content needs to be well written with perfect grammar and spelling and theme focused.

                    Also, break it down into easily readable chunks - this helps the user to stay engaged as opposed to being lost in long paragraphs. Pretty much like I have here.

                    Use Google search box to help and 'related search terms' at the bottom of the page to find semantically related phrases.

                    I hope this helps,

                    Regards

                    Nigel

                    1 Reply Last reply Reply Quote 1
                    • NickW816
                      NickW816 last edited by

                      Great answer Alick300! I would also add that the primary keyword and secondary keywords (sometimes referred to as LSI keywords) should all work together to help the search intent of the user. Writing longer, quality content that naturally uses your primary keyword a couple times and a ton of secondary keywords that still relate to your primary is a great way to get a page ranked quicker than normal.

                      For example if your a handyman that wants to rank for electrician + "your city", it's helpful to talk about electrical repairs, panel installations, electrical service, house wiring, etc. integrating this secondary keywords into your page not only helps your ranking for electrician + "your city", but also electrical repairs + "your city", panel installations + "your city", etc.

                      Nick White
                      SEO Services KC
                      https://seo-kansas-city.com/

                      1 Reply Last reply Reply Quote 1
                      • Alick300
                        Alick300 last edited by

                        Hi,

                        Primary keywords are the main keywords for which you want to rank. You are optimizing this keyword so that you can rank in Search engines. e.g Laptop chargers has the highest search volume

                        Secondary keywords mean those keywords which plays supporting role.

                        E.g Laptop batteries and chargers and Universal laptop chargers

                        Hope this helps.

                        Thanks

                        1 Reply Last reply Reply Quote 2
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • NickHatster

                          Why does the order of the keywords affect my SERP? And what can I do to improve?

                          Hi all, So, if you google "london life coach" my site appears #2 (www.nickhatter.com) But if you google "life coach London" my SERP seems to fluctuate between #3 up to #6. If you google "life coach in London" my SERP is a solid #2/3. I don't get it all. Would someone care to explain? Also, if you have any tips on how I might improve the EAT of my website please do feel free to weigh in! Many thanks,
                          Nick

                          Intermediate & Advanced SEO | | NickHatster
                          0
                        • Teamzig

                          How does Yoast SEO premium determine prominent keywords?

                          We are perplexed how Yoast determines which keywords to select on the page when ranking the top 5 prominent words in Insights. For example, we have a page where birthday parties is clearly the primary keyword. It is used an an H2, in body copy and tagged on images. Yet it does not show up at all. The term 20 Fiesta game points ranks #1. It is mentioned one time on the page in a bullet within one of 5-6 blocks. 40 Fiesta game points ranks 3rd and same situation. Waterpark ranks 4th and is mentioned twice on the page as a bullet of featured activities. But there ar 4-5 other attractions listed in the bullets higher?  We have looked as tutorial videos and no one mentions how Yoast determines prominent keywords. Thanks in advance for steering us in the right direction.

                          Intermediate & Advanced SEO | | Teamzig
                          0
                        • seoanalytics

                          Difference LSI and and secondary related keywords

                          Hi, It is confusing to me. So far what I understand is the following: LSI are synonyms of the keyword your target (the one in the H1 and title tag). For example my keyword would be  "Tuscany bike tour" and my LSI would be "Tuscany cycling vacation", "bicycle tour in Tuscany" etc... Then secondary related keyword are for me the other topics I need to cover in my content. In this case for example it would be "Florence", "Siena". But from what I understand a good writer wouldn't use "Siena" or "Florence" multiple times in it's content it would replace it by keywords that support them such as "the town of Florence", "the city of Siena"," the Palio of Siena" etc...Is my understanding correct ? If so what is the use of using those secondary related keyword, is it to rank on other keywords such as Palio of siena tuscany bike tour ? or just not to repeat a secondary keyword too many times. If i write the Palio of Siena isn't it considered as another topic that the topic siena ? Thank you,

                          Intermediate & Advanced SEO | | seoanalytics
                          0
                        • lcourse

                          Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?

                          I have a page which is ranking already pretty well for a relative competitive keyword. 
                          Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms. 
                          However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?

                          Intermediate & Advanced SEO | | lcourse
                          0
                        • Kingalan1

                          Majestic SEO Versus MOZ for Link Tracking

                          I have subscribed to Majestic SEO for three years and am considering cancelling it as it cost $600/year. Is this a false economy? Will I be losing essential data? Also, MOZ seems really deficient in the link tracking department. Its data seems plain wrong, showing far fewer domains pointing at my site than either Google Webmaster Tools or Majestic SEO. If I get rid of Majestic SEO are there any free/low cost tools that could take it's place? Thanks, Alan

                          Intermediate & Advanced SEO | | Kingalan1
                          0
                        • RickyShockley

                          Ranking for local searches without city specific keywords?

                          Hey guys! I had asked this question a few months ago and now that we are seeing even more implicit information determining search results, I want to ask it again..in two parts. Is is STILL best practice for on-page to add the city name to your titles, h1s, content etc? It seems that this will eventually be an outdated tactic, right? If there is a decent amount of search volume without any city name in the search query (ie. "storefont signs", but no search volume for the phrase when specific cities are added (ie. "storefront signs west palm beach) is it worth trying to rank and optimize for that search term for a company in West Palm Beach? We can assume that if there are 20,000 monthly searches for the non-location specific term that SOME of them would be fairly local, so do we optimize the page without the city name and trust Google to display results with a local intent...therefore showing our client's site in the SERPS when someone searches "sign company" and they are IN West Palm Beach? If there is any confusion, please just ask me to clarify! I think this would be a great WhiteBoard Friday topic for Rand!

                          Intermediate & Advanced SEO | | RickyShockley
                          0
                        • Cyclone

                          Is it better to use geo-targeted keywords or add the locations as separate keywords?

                          For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!

                          Intermediate & Advanced SEO | | Cyclone
                          0
                        • ATMOSMarketing56

                          How to Target Keyword Permutations

                          I have a client that wants to rank for a keyword phrase that has many permutations.. ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort" But I'm wondering if I should target these all on the same page or not. I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right) [Alaska Hill Country Resort] - 230 Local Searches [Hill Country Resort Alaska] - 140 Local Searches [Hill Country Alaska Resort] - 30 Local Searches The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase. My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms. Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?

                          Intermediate & Advanced SEO | | ATMOSMarketing56
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.