Should Ecommerce Site Give Registration Option to Customers?
-
Hi All,
Should Ecommerce Site Give Registration Option to Customers? What are then advantages and disadvantages?
Thanks!
-
Have you considered a guest registration/checkout, whereby the user creates the account by filling out the checkout options and enters required details - e.g. post address for delivery, email for confirmation / username and once check out is complete and the transaction is done you can simply ask for a password to store this registration for later use. By removing the barrier or creating the option of a guest checkout conversion rates may be improved.
for those that want to register first have this as an additional option at checkout.
-
I agree. Lots of people like registration for those reasons.
The method that you use should be determined by costs, business goals, and the level of security that you are able to provide.
All three methods are good options. Select the one that works best for your business.
-
Hi Egol,
But it will help them to know there orders of 1 year or 2 years, they can check there saved basket, wishlist, it will not require to type again and again billing address if they are regular purchaser.
Thanks!
-
No registration: This is what we do. Some customers complain because they have to enter their address and credit card information every time. We don't offer registration because we want a simple and low cost shopping cart.
Optional registration: If you offer this, only a fraction of your customers will use it, but they will be happy about it. I like this option myself. I register on sites that I trust and use repeatedly, and check out as a guest on other sites. Registration will give you customer data that can be used to learn about the customers and offer them items that they are likely to purchase.
Required registration: Lots of people really hate this. I hate this. Some potential customers will not buy from you if they must register. I leave some sites that require registration. I want to check out as a guest on most of the sites that I use. Customer data as mentioned above will be useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Structure question?
Hey guys, Sorry for posting this again but the last thread got a bit too wayword. I'll sum it up better here. We're producing a WordPress theme every 3-6 months. Each is differently niched (eg: ecommerce, restaurant, magazine, etc...) Which option is better for our products going forward (even the ones we've yet to launch...eg...which method will get future projects more "trust juice" from google): A: create a subfolder for each theme eg: http://bigbangthemes.net/TicketLab_WP/wordpress-ticket-system & http://bigbangthemes.net/Showoff_WP/landing-page/ **This is currently what we're doing.**B: have them all under bigbangthemes.net/wordpress-themes/ eg: bigbangthemes.net/wordpress-themes/wordpress-ticket-system & bigbangthemes.net/wordpress-themes/showoff-startup-agency-theme Thanks for the help!
On-Page Optimization | | andy.bigbangthemes0 -
Client Worried About SEO Decline After Site Redesign
Hi, We're in the process of redesigning www.directvillasflorida.com/ for a client. The client has recently expressed concern that their rankings may drop off after the change. Here are some facts about the site: As you can see, the current homepage is _very _keyword heavy. They have a DA of 26 and are ranking #1 for 'florida villas', higher than their more authoritative competitors. They are also ranking #1 in the mobile search results, despite not being mobile-friendly. Their link profile is pretty average and the anchor texts are pretty keyword-rich 'florida villas' appears 30 times with a 4.41% keyword density 'florida' appears 66 times with a 3.31% density The client has admitted keyword stuffing years ago and hasn't changed anything because it worked and still is working. In the site redesign, we've cut out a lot of the spammy, keyword-rich content and he's worried he'll suffer because of this. Any ideas what to do here? It seems clear that the site is breaching Google's guidelines, but, for whatever reason, isn't being picked up by Google. Cheers, Lewis N.B. The client is just paying us for a redesign, not SEO.
On-Page Optimization | | PeaSoupDigital0 -
Does CloudFlare Benefit my site?
I am using the $20 / month CloudFlare service. My site is not running faster, so my question is: is this service adding real value? I do not have a lot of highly sensitive customer data (some email addresses and customer names and nothing more - no credit cards). I am already using Amazon Cloud Server and it appears to work fine. Any thoughts appreciated.
On-Page Optimization | | khi50 -
Locating broken links on site?
Hey guys, I'm using Screaming Frog to help locate some broken links on a client's site and I've managed to pick up two. However, I can't seem to find whereabouts they're located on the site in order to fix them! Is there a way I can do this? Cheers!
On-Page Optimization | | Webrevolve0 -
How can I find out which filter my site has fallen under?
How can I find out which filter my site has fallen under? there only 22 pages (out of 380) that are not under Google filters Thank you in advance.
On-Page Optimization | | andreysmiling19870 -
Site wide 301 or canonical links.
Hi guys, I'd like add code to my header file to specify www. as opposed to just http:// for the canonical links across my entire site. How can I do this? I'd like it to be site wide code that I can just add to my header.php file which is included across the site.
On-Page Optimization | | absoauto0 -
How do you avoid getting hit for too many links with an ecommerce site?
On my campaign for www.fourcolormagnets.com one of my warnings was "too many on-page links". Is there any thing to do for ecommerce sites? and also, my page www.fourcolormagnets.com/rectangle-sizes.php is listed as having 744 links but, I count nowhere near that number. And idea where this comes from?
On-Page Optimization | | JHSpecialty0 -
Why has my site gone from 3rd to 21st in Google...HELP
Hi there, Web Address: www.websitedesign-miltonkeynes.com Okay I stared my own web development business about 8 - 9 months ago and decided that I was going to target a small number of local keywords that were relevant to my business and geographical area. So I decided to target the keywords below and and started to get good traffic, I never have bought links and have not copied any content although I know i should try and add more content to my website. mk web design, software Milton Keynes, web design Milton Keynes, web design mk, web designer Milton Keynes, web designers Milton Keynes & website design milton Keynes However recently my website has dropped massively in the SERP's and wanted to know what has caused this (i know Penguin) and what I can do to improve. I have listed below my rankings to show you the drop: 24th April 2012 15th May 2012 mk web design 3 11 software milton keynes 1 8 web design milton Keynes 12 50 web design mk 5 53 web designer milton keynes 10 0 web designers milton keynes 6 37 website design milton keynes 3 21 I decided to change my homepage Page Title a week ago to make sound less spammy but this has made no difference and wanted some help on what has happened so i do not do this again and what I can do to improve. Thanks in advance. Darren Bowden
On-Page Optimization | | Tarqs0