Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Two Pages with the Same Name Different URL's
-
I was hoping someone could give me some insight into a perplexing issue that I am having with my website. I run an 20K product ecommerce website and I am finding it necessary to have two pages for my content: 1 for content category pages about wigets one for shop pages for wigets
1st page would be .com/shop/wiget/
2nd page would be .com/content/wiget/
The 1st page would be a catalogue of all the products with filters for the customer to narrow down wigets. So ultimately the URL for the shop page could look like this when the customer filters down...
.com/shop/wiget/color/shape/
The second page would be content all about the Wigets. This would be types of wigets colors of wigets, how wigets are used, links to articles about wigets etc.
Here are my questions.
1. Is it bad to have two pages about wigets on the site, one for shopping and one for information. The issue here is when I combine my content wiget with my shop wiget page, no one buys anything. But I want to be able to provide Google the best experience for rankings. What is the best approach for Google and the customer?
2. Should I rel canonical all of my .com/shop/wiget/ + .com/wiget/color/ etc. pages to the .com/content/wiget/ page? Or, Should I be canonicalizing all of my .com/shop/wiget/color/etc pages to .com/shop/wiget/ page?
3. Ranking issues. As it is right now, I rank #1 for wiget color. This page on my site would be .com/shop/wiget/color/ . If I rel canonicalize all of my pages to .com/content/wiget/ I am going to loose my rankings because all of my shop/wiget/xxx/xxx/ pages will then point to .com/content/wiget/ page.
I am just finding with these massive ecommerce sites that there is WAY to much potential for duplicate content, not enough room to allow Google the ability to rank long tail phrases all the while making it completely complicated to offer people pages that promote buying.
As I said before, when I combine my content + shop pages together into one page, my sales hit the floor (like 0 - 15 dollars a day), when i just make a shop page my sales are like (1k+ a day). But I have noticed that ever since Penguin and Panda my rankings have fallen from #1 across the board to #15 and lower for a lot of my phrase with the exception of the one mentioned above. This is why I want to make an information page about wigets and a shop page for people to buy wigets.
Please advise if you would. Thanks so much for any insight you can give me!
-
The main reason that I have two pages about Wigets is due in part to the shopping experience.
If someone comes to my page, the last things they want to do is read a whole bunch of "googley goop" about Wigets. I know, sounds crazy, but the truth is in the putting.
I have served up filter pages with widgets on them, and I have served up pages with widgets + content about widgets on them, and i have servered up only pages about widgets with links out to widget filter pages. The best performing pages are those with only a vast amount of widgets (little pictures and micro descriptions) on them. My customers just want to browse browse browse, they dont want to read any thing. Call me crazy
That being the case, this does not make for a good landing page for Google for so many reasons be it duplicate content, lack of unique content etc. Google wants unique quality content, and my landing page about widgets (the page with just a bunch of squares each containing a widget and micro content such as name and color) just does not suffice. Keep in mind I have over 20K widgets on my site.
That is the reason why it is very necessary for me to have a page about widgets and a shopping page showing all the variety of widgets in all their shapes and colors.
The content page is all about widgets, how their are made, sizes, colors, links to articles etc. If I were to put this on the widget shopping page, I can kiss all my sales goodbye. The reason I know this is because I have done it and this was the reward I received from my customers. My customers only want to browse and shop widgets and the Google gods want content about widgets, not just a collection widgets on a page, because everyone else is doing that. I have actually created lots of content pages about my widgets with amazing content. No one else has this, that is why I need two pages.
Thus my dilema which I spoke of before in my original post.
Any suggestions are welcome
Cheers!
-
The first question I would have is why?
"The issue here is when I combine my content widget with my shop widget page, no one buys anything."
You can include all of your content on the shop page and hide it in a jquery and the shop page would look almost identical to how it is now, but that page would rank because of the content and the user would be one click closer to the purchase than if they were to land on the information page first.
I would suggest doing that and only having one page per product with the information on the page in a way that does not negatively impact conversion rates. Some a/b testing may be in order, A/B testing is always in order anyway for conversion pages
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Paginated Pages Which Shouldnt' Exist..
Hi I have paginated pages on a crawl which shouldn't be paginated: https://www.key.co.uk/en/key/chairs My crawl shows: <colgroup><col width="377"></colgroup>
Intermediate & Advanced SEO | | BeckyKey
| https://www.key.co.uk/en/key/chairs?page=2 |
| https://www.key.co.uk/en/key/chairs?page=3 |
| https://www.key.co.uk/en/key/chairs?page=4 |
| https://www.key.co.uk/en/key/chairs?page=5 |
| https://www.key.co.uk/en/key/chairs?page=6 |
| https://www.key.co.uk/en/key/chairs?page=7 |
| https://www.key.co.uk/en/key/chairs?page=8 |
| https://www.key.co.uk/en/key/chairs?page=9 |
| https://www.key.co.uk/en/key/chairs?page=10 |
| https://www.key.co.uk/en/key/chairs?page=11 |
| https://www.key.co.uk/en/key/chairs?page=12 |
| https://www.key.co.uk/en/key/chairs?page=13 |
| https://www.key.co.uk/en/key/chairs?page=14 |
| https://www.key.co.uk/en/key/chairs?page=15 |
| https://www.key.co.uk/en/key/chairs?page=16 |
| https://www.key.co.uk/en/key/chairs?page=17 | Where is this coming from? Thank you0 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Need a layman's definition/analogy of the difference between schema and structured data
I'm currently writing a blog post about schema. However I want to set the record straight that schema is not exactly the same as structured data, although both are often used interchangeably. I understand this schema.org is a vocabulary of global identifiers for properties and things. Structured data is what Google officially stated as "a standard way to annotate your content so machines can understand it..." Does anybody know of a good analogy to compare the two? Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Do Q&A 's work for SEO
If I create a good community in my particular field on my SEO site and have a quality Q&A section like this etc (ripping of MOZ's idea here sorry, I hope it's ok) will the long term returns be worth the effort of creating and man ageing this. Is the user created content of as much use as I think it will be?
Intermediate & Advanced SEO | | mark_baird0 -
Creating 100,000's of pages, good or bad idea
Hi Folks, Over the last 10 months we have focused on quality pages but have been frustrated with competition websites out ranking us because they have bigger sites. Should we focus on the long tail again? One option for us is to take every town across the UK and create pages using our activities. e.g. Stirling
Intermediate & Advanced SEO | | PottyScotty
Stirling paintball
Stirling Go Karting
Stirling Clay shooting We are not going to link to these pages directly from our main menus but from the site map. These pages would then show activities that were in a 50 mile radius of the towns. At the moment we have have focused our efforts on Regions, e.g. Paintball Scotland, Paintball Yorkshire focusing all the internal link juice to these regional pages, but we don't rank high for towns that the activity sites are close to. With 45,000 towns and 250 activities we could create over a million pages which seems very excessive! Would creating 500,000 of these types of pages damage our site? This is my main worry, or would it make our site rank even higher for the tougher keywords and also get lots of traffic from the long tail like we used to get. Is there a limit to how big a site should be? edit0 -
Is it allowed to have different alt on same image on different pages?
Hi, I have images that match several different keywords and I wondered if I can give them different alts based on the page that they are displayed or will Google be angry with me? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0