What Can I Do To Improve The SEO of My Site?
-
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that.
If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing.
Website is www.storageunitsoftware.com
Thanks in advance.
-
Hi Roman,
Thanks for the great info. For the keywords you want to rank for on a page, should you be using those exact same keywords in the below format? Do you use the same keywords in the anchor text? Or should you be using as many different and good (appropriate keyword difficulty, volume etc ) keywords as possible in this format?
3 keywords max:
<url>www.mysite.com/my-keyword-phrase</url>
<page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page>
2 keywords max:
keywords in my headers
2 keywords max:
keywords in my headers
![keyword](image file)
<focus keyword="">1 with Yoast</focus>
<anchor text="">Primary Keword-Secondary Keyword phrase (link to another page on your site) </anchor>
For Anchor text, you said this is a previous comment:
"Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs"_
So that is why I thought one might want to have different highly ranking keywords in the above format.
Excited to see what you have to say!
Emma
-
Thank you : )
-
Wow! Good job!
-
Ok this is your website
www.storageunitsoftware.com- Domain Authority --> 40
- Linking Domains --> 975
- Inbound Links --> 15.9K
This is your keyword
self storage softwareFirst of all, let's evaluate your optimization level for this specific keyword
Moz Pro > Project > On-Page Grader
The results show me a Page Score of 92Some aspect that you can improve
Add your keyword to the page title and your header _(honestly, I don't think that will work but it will not hurt you)_Now let analyze your keyword self storage software
Moz
- Difficulty: 30
- CTR: 53%
- Volume: 101-200
Ahrefs
- Difficulty: 24
- Volume: 450
- You'll need backlinks from ~27 websites to rank in top 10 for this keyword
Semrush
- Difficulty: 46.98
- Volume: 320
Now let's analyze your anchor text, keep in mind that content and links are the most relevant ranking factor on every SEO campaign, Content because if the content is weak even with great link building you will lose your rank, you can get the top 1 and then lose it and Link Building because Google basically its a script that follow links, if there is no link there is no value.
Analyzing your case your TOP ANCHOR TEXT, it's obvious that they have no relevance to the keyword that you want to rank on this case self storage software, even your internal links has no value or relation to what you are
**let's take the top 5 anchor phrases from external links > Moz Report **
- _[no anchor text] _
- easy storage solutions
- make a payment
- pay online
- rent now
Ahrefs shows me similar results your anchor terms does not match with that keyword, just to make sure I ran an audit with Semrush and showed me similar results.
I mean, you can not expect to rank for the keyword self storage softwareif your internal and external links use anchor text such as view website, rsmedia or even worst no anchor
So how you can fix it?
Work on your site structure
You need to create an internal links structure to improve your visibility for the keywords that you want to rank basically, you will run a link building campaign in your own site using the anchor text as keywords.
Work on link building and outreach
You need to run an outreach campaign, basically, you will create a content campaign related to the topic that you want to rank this case self-storage software, and then outreach other blog and pages related to your audience and users. Another good alternative is to reach out to the owners of the sites who are linking to your site and improve the anchor text, there are a lot of links without anchor text
I made a quick research and found 114 tech blog who accept guest posting. These are some real examples of what Im talking about.
https://venturebeat.com/
Domain Authority --> 91
Submissions Page
https://venturebeat.com/guest-posts/https://www.kevinmd.com/
Domain Authority --> 66
Submissions Page
https://www.kevinmd.com/blog/heard-social-medias-leading-physician-voicehttp://www.sitepronews.com/
Domain Authority --> 68
Submissions Page
http://www.sitepronews.com/call-for-writers/Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs_
This is a real and actionable plan, keep in mind that I do not know your competition and how is their performance, but with this advice, you can start to compete.
If the answer were useful do not forget to mark it as a Good Answer CHEERS and Good Luck
-
Hi kenturley.
The tips that I follow are the following:
- Useful, high quality, relevant content
- Page load speed
- Image optimization
- Header tags
- Outbound links
- Different multimedia
- Broken links
- Readability
- Layout and formatting
- Contact us page
- Site architecture and navigation
- Mobile optimization
- Social sharing
I hope you help.
-
Hi there!
I remember seeing this Whiteboard Friday by Rand which may provide some food for thought: https://moz.com/blog/why-pages-rank-poorly
While your pages aren't ranking overly 'poorly' it may spark some ideas.
As you mentioned looking into building up the backlinks to these pages both internally and externally is a good strategy. Hopefully the above may give you some new avenues to look at.
Cheers,
Casey
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We are migrating a site and are seeing alot of 301s and 302s already in the old site is it ok to leave those as is?
For the 3xx’s I’m not sure if it’s okay for us to redirect to these so please advise on that
Technical SEO | | lina_digital0 -
Images on Website for SEO
Good Morning, We have a magento website with hundreds of different products that have slight size variations. The image for each of these products looks the same (the only difference between the products is some of the dimensions) .... Would you recommend using the same image for each of these products and just use a generic file name that describes the overall product or would you give each product its own image with it's specific product name as the file name? Should I use 1 image for 500 different sku's or should i rename the file the name of each individual sku and load an individual image? The end user will not know the difference since all of the images will appear identical, simply asking from an SEO perspective. Thanks
Technical SEO | | Prime850 -
Website analysis for SEO
Hi, We have been trying to gain ranking for 7 keywords for a year now but have been unsuccessful We are not sure where we are going wrong, if someone could please help us out, we are happy to pay for your time.
Technical SEO | | mframing0 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
Will training videos available on the "members only" section of a site contribute to the sites ranking?
Hello, I got asked a question recently as to whether training videos on the deeper pages of a website (that you can only access if you are a member and log in) will help with the sites ranking. On the SEOMoz software these deeper pages have been crawled as far as I can tell with errors reported on pages from the "members only" section of the site, leading me to believe the members only pages and their content will contribute to the sites overall ranking profile. I have suggested uploading the informational videos on the main pages of the site for now, making them accessible to all visitors and putting them in a more obvious place to encourage more sharing and views, however I've also said I would check it out with some experts so any information will be greatly appreciated! Many thanks 🙂 Charlotte
Technical SEO | | CharlotteWaller0 -
Can leaving up old web pages no longer accessible through my site navigation hurt my rankings?
My firm recently overhauled a client's website. As part of the project, we gave the content a new structure, eliminating certain pages and creating several new ones. However, I just found out that some of the "old" pages (the ones we supposedly eliminated) still appear in the Google SERPs. Somehow, the client - who handled the coding - let these pages remain live even though they can no longer be accessed through the site navigation. This seems like something that could hurt the client's SEO rankings, but I want to make sure before contacting the client and suggesting they take down the old pages. Can anyone confirm my suspicion?
Technical SEO | | matt-145670 -
Are lots of links from an external site to non-existant pages on my site harmful?
Google Webmaster Tools is reporting a heck of a lot of 404s which are due to an external site linking incorrectly to my site. The site itself has scraped content from elsewhere and has created 100's of malformed URLs. Since it unlikely I will have any joy having these linked removed by the creator of the site, I'd like to know how much damage this could be doing, and if so, is there is anything I can do to minimise the impact? Thanks!
Technical SEO | | Nobody15569050351140 -
Recently revamped site structure - now not even ranking for brand name, but lots of content - what happened? (Yup, the site has been crawled a few times since) Any ideas? Did I make a classic mistake? Any advise appreciated :)
I've completely disappeared off Google - what happened? Even my brand name keyword does not bring up my website - I feel lost, confused and baffled on what my next steps should be. ANY advice would be welcome, since there's no going back to the way the site was set up.
Technical SEO | | JeanieWalker0