What Can I Do To Improve The SEO of My Site?
-
We have a website that is ranking okay but we can't seem to get past #6 or #7 for a specific national keyword, "self storage software". We are working on a more effective back-linking strategy right now, but we really are having a hard time identifying steps to take besides that.
If anyone can help me out and give me some suggestions I would be very appreciative. Maybe even seeing a competitive analysis from someone else would help catch something that I am not seeing.
Website is www.storageunitsoftware.com
Thanks in advance.
-
Hi Roman,
Thanks for the great info. For the keywords you want to rank for on a page, should you be using those exact same keywords in the below format? Do you use the same keywords in the anchor text? Or should you be using as many different and good (appropriate keyword difficulty, volume etc ) keywords as possible in this format?
3 keywords max:
<url>www.mysite.com/my-keyword-phrase</url>
<page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page>
2 keywords max:
keywords in my headers
2 keywords max:
keywords in my headers
![keyword](image file)
<focus keyword="">1 with Yoast</focus>
<anchor text="">Primary Keword-Secondary Keyword phrase (link to another page on your site) </anchor>
For Anchor text, you said this is a previous comment:
"Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs"_
So that is why I thought one might want to have different highly ranking keywords in the above format.
Excited to see what you have to say!
Emma
-
Thank you : )
-
Wow! Good job!
-
Ok this is your website
www.storageunitsoftware.com- Domain Authority --> 40
- Linking Domains --> 975
- Inbound Links --> 15.9K
This is your keyword
self storage softwareFirst of all, let's evaluate your optimization level for this specific keyword
Moz Pro > Project > On-Page Grader
The results show me a Page Score of 92Some aspect that you can improve
Add your keyword to the page title and your header _(honestly, I don't think that will work but it will not hurt you)_Now let analyze your keyword self storage software
Moz
- Difficulty: 30
- CTR: 53%
- Volume: 101-200
Ahrefs
- Difficulty: 24
- Volume: 450
- You'll need backlinks from ~27 websites to rank in top 10 for this keyword
Semrush
- Difficulty: 46.98
- Volume: 320
Now let's analyze your anchor text, keep in mind that content and links are the most relevant ranking factor on every SEO campaign, Content because if the content is weak even with great link building you will lose your rank, you can get the top 1 and then lose it and Link Building because Google basically its a script that follow links, if there is no link there is no value.
Analyzing your case your TOP ANCHOR TEXT, it's obvious that they have no relevance to the keyword that you want to rank on this case self storage software, even your internal links has no value or relation to what you are
**let's take the top 5 anchor phrases from external links > Moz Report **
- _[no anchor text] _
- easy storage solutions
- make a payment
- pay online
- rent now
Ahrefs shows me similar results your anchor terms does not match with that keyword, just to make sure I ran an audit with Semrush and showed me similar results.
I mean, you can not expect to rank for the keyword self storage softwareif your internal and external links use anchor text such as view website, rsmedia or even worst no anchor
So how you can fix it?
Work on your site structure
You need to create an internal links structure to improve your visibility for the keywords that you want to rank basically, you will run a link building campaign in your own site using the anchor text as keywords.
Work on link building and outreach
You need to run an outreach campaign, basically, you will create a content campaign related to the topic that you want to rank this case self-storage software, and then outreach other blog and pages related to your audience and users. Another good alternative is to reach out to the owners of the sites who are linking to your site and improve the anchor text, there are a lot of links without anchor text
I made a quick research and found 114 tech blog who accept guest posting. These are some real examples of what Im talking about.
https://venturebeat.com/
Domain Authority --> 91
Submissions Page
https://venturebeat.com/guest-posts/https://www.kevinmd.com/
Domain Authority --> 66
Submissions Page
https://www.kevinmd.com/blog/heard-social-medias-leading-physician-voicehttp://www.sitepronews.com/
Domain Authority --> 68
Submissions Page
http://www.sitepronews.com/call-for-writers/Please try to avoid exact match on your anchor text, so use related keywords_ self storage software, self storage management software, software for self storage, self storage software programs_
This is a real and actionable plan, keep in mind that I do not know your competition and how is their performance, but with this advice, you can start to compete.
If the answer were useful do not forget to mark it as a Good Answer CHEERS and Good Luck
-
Hi kenturley.
The tips that I follow are the following:
- Useful, high quality, relevant content
- Page load speed
- Image optimization
- Header tags
- Outbound links
- Different multimedia
- Broken links
- Readability
- Layout and formatting
- Contact us page
- Site architecture and navigation
- Mobile optimization
- Social sharing
I hope you help.
-
Hi there!
I remember seeing this Whiteboard Friday by Rand which may provide some food for thought: https://moz.com/blog/why-pages-rank-poorly
While your pages aren't ranking overly 'poorly' it may spark some ideas.
As you mentioned looking into building up the backlinks to these pages both internally and externally is a good strategy. Hopefully the above may give you some new avenues to look at.
Cheers,
Casey
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | Breemcc0 -
Display ads and SEO
I have a section(no. of webpages with content) on my site with display ads. The site is mainly for UK visitors. I want to show ads to UK visitors but not US visitors. Rest of the content will be the same for UK and US. There will just be 1 page with same UrL for US and UK. Hence, no href lang tags are being used.
Technical SEO | | Kohliharleen
Is there any correlation between display ads and SEO? Would not showing ads in US cause any issues for bots or do bots consider display ads and SEO as two completey different aspects. Asking as Google bot crawls from the US.1 -
My webstore: Arbeidslys.no - recommended SEO tips for this site
Hello, I'm new in the seo word, but I have worked hard the last year and get good feedback on the rankings. Now I just wondering what to do? Need some help from seo experts, please give me feedback and tips to the next steps for my webstore. I want to rank higher in google, like everyone. Please check it out: http://www.arbeidslys.no Thank you Preben
Technical SEO | | Arbeidslys.no0 -
Yoast Local SEO
Hello has anyone had any any issues with the Yoast local plugin not accepting the license when the WP install is in subfolder. Or any license issues with the plugin?
Technical SEO | | edwardfrebow0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
Ranking not improving
Our site is now 3 months old (although the domain is older) but rankings don't seem to be improving at all. We've got some good quality relevant links coming into the site, and the content is unique and often updated. Is there something holding the site back? Am I being impatient? the site is www.help-my-mobility.org Thanks.
Technical SEO | | jj34340 -
Poor Site Performance
Hello, A couple of months ago, this site was dropped from google due to a noindex, nofollow tag thewealthymind(dot)com It's back up, but performing poorly. Take for example the term "The 4 step belief change" in the home page title tag. This site is the #1 authority on that and yet it ranks 3rd below weaker pages. There's 180 404 errors in GWT, many from past versions of pages of the site but also including thewealthymind(dot)com/index.html and thewealthymind(dot)com/index.htm even though there is a rel=cononical tag on the home page. What's the process of getting this site back to health?
Technical SEO | | BobGW0 -
DropDown Menu with 175 links in headers, Can it hurt SEO?
I'm planning to add a dropdown menu in my online store header. The dropdown menu will have about 175 options with 175 internal links to different products. Can it hurt my SEO for aving more then 175 internal links on my header. This header will be on every pages. Thank you, BigBlaze
Technical SEO | | BigBlaze2050