The client wants to close the current e-commerce website and open a new one.
-
The client wants to close the current e-commerce website and open a new one on a completely different engine without losing income. I have no idea how to approach this topic.
Old site has over 100 000 pages, and in terms of SEO is quite great - we hit almost every important keyword in our niche but thanks to heavy modifications of source code site become unmaintainable. Content on new shop will be almost 1:1 with old page but:
-
domain will be different (I can't explain to the client that this will damage our core brand). Beacuse of that I'm forcing idea of going with brandname.com/shop domain instead of newshop.com beacuse our main brand is well known to our customers, not as much as old shop but still better than new shop brand.
-
engine and design will be different
-
we will lost almost 30 000 backlinks.
-
budget: only IT. No content and seo tools budget.
-
BONUS: client hired before me some "SEO magician" - now SEO audit score with tools like ahrefs etc. is around 6 - 12% for 100 000 pages on new shop. Great.
Does anyone have idea how to approach such task with minimal losses?
-
-
Ok, so situation with branding etc look like this:
There is company, let's call it X with own website X.com and they have shop oldshop.com. After years shop is well known in their niche, which is competitive like hell (you change something on your page and next day ALL competitors are doing the same).
Company X want to make their offer bigger, more mature so they want to open new shop, based on new technology, with new name (beacuse they don't like old one) on domain newshop.com and kill oldshop.com domain.
domain X.com and oldshop.com are quite well known, almost always in top 3 results are either oldshop.com or x.com, newshop.com thanks to many factors can't rank at this state. Last SEO destroyed engine, link, canonicals to the point that on test pages nothing index. I just finished making repairs but either way we can't compete with other brands on the market with this new site and 60-70% of revenue is from either shop or from calls that shop generates.
Killing it now would cut off this revenue. Since positioning this new shop is matter of months I want to save what I can and instead of newshop.com do something like x.com/newshop so x domain would carry on newshop and this would in theory minimalize revenue drop.
If not - separate domain newshop.com and then we'll wait for it to get revenue but with no budget at all it's near impossible to win with our competition.
Sadly I don't know owners very well but I have feeling that they don't have idea what they're planing to do and yet they don't want to listen. Personally, as marketer, I would leave oldshop.com alone and do redesign to make it more modern.
-
Speed is not an issue, more security. But I managed to prepare new shop, it works great with good audit scores, indexing works fine. But main problem here is that client doesn't want to lose revenue/traffic and they want to kill old page any time now. Competing with original would do nothing, years of linkbuilding and well known name vs. 5 - 6 links may be a factor.
I could pull it off but not with $0 budget and not in this timeframe.
-
Sometimes owners and managers and other people want stuff for good reason, but there can be equally good reason nix the idea.... but they still want it even though a magician is needed to pull of the trick.
So, the people to whom the job falls must decide... (A) spend major sweat into understanding and planning, then, (B) toss the risk, financial cost, employee cost, etc. cards on the table in front of the bosses and let them back off or rush forth, (C) if they rush forth, and you are not the magician that they need to do the job, then it is best to confess.. "I am not the right person to do this"... and offer to help find someone who will do this project, while you continue on in your normal duties. Or decide that you are willing to make your life Hell and your reputation Crap when things go bad. Or, decide that you are moving on to a new job or moving on with other clients.
Lots of people leave a couple of jobs because the are 400 pound mules being asked to carry their normal 600 plus an additional ton. Leaving opens new doors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
Website Indexing Issues - Search Bots will only crawl Homepage of Website, Help!
Hello Moz World, I am stuck on a problem, and wanted to get some insight. When I attempt to use Screaming Spider or SEO Powersuite, the software is only crawling the homepage of my website. I have 17 pages associated with the main domain i.e. example.com/home, example.com/sevices, etc. I've done a bit of investigating, and I have found that my client's website does not have Robot.txt file or a site map. However, under Google Search Console, all of my client's website pages have been indexed. My questions, Why is my software not crawling all of the pages associated with the website? If I integrate a Robot.txt file & sitemap will that resolve the issue? Thanks ahead of time for all of the great responses. B/R Will H.
Intermediate & Advanced SEO | | MarketingChimp100 -
How to avoid duplicate content with e-commerce and multiple stores?
We are currently developing an e-commerce platform that will feed multiple stores. Each store will have its own domain and URL, but all stores will offer products that come from the same centralized database. That means all products will have the same image, description and title across all stores. What would be the best practice to avoid getting stores penalized for duplicate content?
Intermediate & Advanced SEO | | Agence_Bunji0 -
Website Structured data in Google
Can anyone help me to show website structure data in Google when someone search my website in Google. I already added my website in Google and Google webmaster tool. Thanks in adv.
Intermediate & Advanced SEO | | talkinnetventure0 -
New site now links disappearing in Open Site Explorer and GWT
We launched a new site at the beginning of December 2012 and carefully 301'd all URLs from the old site to the new (custom CMS on old site wordpress on new). Our rankings have slipped quite badly but the most worrying thing is that we used to have about 1200 backlinks according to GWT/OSE before the new site launched and now we're down to about 30. Can anyone help shed some light on this please? The site is www.littleoneslondon.co.uk A few things that might help: 1. We were getting a lot of links through our job feeds (it's a nanny recruitment site) on indeed and trovitt, for some reason no new ones from these have appeared in site explorer and all the old jobs are gone completely. 2. We had 1000s of not found errors in google webmaster tools and once these were redirected and marked as fixed this is when the links disappeared. 3. We are getting quite a few 504 errors on the site due to an old proxy redirect (/blog was hosted on a different server on the old site and has not been removed yet), this will be fixed tomorrow but could this be a factor? 4. The developer seems to have redirected all the links through wordpress directly some how (I don't see any redirect plugins but there are lots of pages called 'redirect'). There are no references in the htaccess file for any redirects other than from the /blog folder that the wordpress instance sits in. Sorry for the long post, I hope I've given any details you'd need and I really appreciate any help anyone can give. Thanks, Karl
Intermediate & Advanced SEO | | Bdig0 -
A challenge! What off-page strategies would you employ first when ranking a brand new small business website?
I'd love to hear what you guys do. I think the game has changed now in the era of Penguin. Gone are the days where you can build a few quick links and suddenly your new site is ranking fairly well. Obviously, the first steps are to get the on page SEO right - titles, good keyword use, etc. Eventually, the goal may be to build some content that will attract natural links. But, we all know that is going to take time. So, here's the scenario: You've got a new client with a website in a fairly non-competitive niche, say, a piano mover in Seattle. The site is indexed, with no external backlinks. You're happy with the current on page SEO. The site is currently ranking on page 3 for "Seattle Piano Mover". What would you do next?
Intermediate & Advanced SEO | | MarieHaynes0 -
Changing website providers
After increasing suffering down time from my current website provider, I am seriously considering finding a new one. My only concern is the effect on SERP. Does anyone have any experience with this and what to do and avoid?
Intermediate & Advanced SEO | | casper4340 -
New Website.. From where to start with a SEO Plan ?
Hi.. We have got two SEO and link builders working here in the office, putting in efforts is not a problem. And we have been doing SEO for our websites since a long time and they all rank well. Since, I have signed up for SEOMOZ, which is the one stop with all the heavy duty SEO guys, so we would like to get some suggestions from the experts. Ok here is the question. We have launched a new website this week and we have got a new SEO client, whose website is 6 months old. 1. What should be a proper SEO plan for a new website ? Got any Plan PDF or Buleprint, which you can send me ? 2. For the client website , he is ranking on 4-7th pages for his 4 keywords. Whats should be the correct way or plan to start doing SEO for them and get them to the first page ? 3. I feel like, doing competitive analysis is lacking with us and we are not good at evaluating that step. Whats the bet way to do competitive analysis ? 4. We are looking to build more and more links to the website . Whats the best way to make links ? Got any SEOMoz Blog post link, which explain this better or any forum thread which has got the tricks for this ?
Intermediate & Advanced SEO | | qubesys0