Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can I use a 301 redirect to pass 'back link' juice to a different domain?
-
Hi,
I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary.
However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink.
I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink.
So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com.
Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com?
Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper. -
It definitely passes link juice, one of my extortion activism groups recently was attempting to stop an individual from monetizing a domain that publicly shames people. What the black hat hacker had done was identify dead links on a NY Times article and wanted the DoFollow links from such a authority
The individual purchased the domains and redirected them to his site and luckily we caught it on a backlink check and one of the group members was a journalist that was able to get them to remove the links.
-
Hi DGAU
There is no doubt that cross-domain 301s do pass link juice and depending on who you listen to you may experience a 15% drop in the juice passed.
The problem is that if it is completely different and irrelevant content then you may do more damage than good.
Your second option, linking to a directory with relevant content is a much better idea and may help you get the link back if you can show them that the destination URL has more relevant content. It also means that you may keep it for longer. I should imagine that no Government department would want to link out to an irrelevant URL!
First, though I would enhance the page to make it as relevant as possible - then request the link back. You'll give yourself a much better chance of getting it!
I hope that helps, Regards Nigel
-
Hi DGAU,
it's a difficult question. I have used this technique 2 times (redirect a broken link on a .gov site to my site) and in my experience it did not work very well, didn't see improvements on rankings, but I'm not really sure about if it can work in some situations.
Probably, if the link was broken for a short period and you redirect it soon, it will be much better that if it has been a long time broken. If it's broken and you inmediately redirect it would be the perfect situation, each day from that I think it will give less link juice.
Just my opinion.
In any case, you don't have anything to lose by doing the redirect to your deeper directory, try it.
Greetings
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How effective are 301 redirects in passing page rank?
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks
Technical SEO | | CitimarineMoz0 -
Is link equity passed through redirect chains?
Hi there, When redirects are passed through multiple stages e.g. https://www.google.com 301 to http://www.bing.com 301 to http://www.yahoo.com Does http://www.yahoo.com still retain all link equity from the original referring domain, and is there a limit to the redirect chain before Google starts to not pass through link equity? Cheers
Technical SEO | | Corbec8881 -
If I'm using a compressed sitemap (sitemap.xml.gz) that's the URL that gets submitted to webmaster tools, correct?
I just want to verify that if a compressed sitemap file is being used, then the URL that gets submitted to Google, Bing, etc and the URL that's used in the robots.txt indicates that it's a compressed file. For example, "sitemap.xml.gz" -- thanks!
Technical SEO | | jgresalfi0 -
Can you use Screaming Frog to find all instances of relative or absolute linking?
My client wants to pull every instance of an absolute URL on their site so that they can update them for an upcoming migration to HTTPS (the majority of the site uses relative linking). Is there a way to use the extraction tool in Screaming Frog to crawl one page at a time and extract every occurrence of _href="http://" _? I have gone back and forth between using an x-path extractor as well as a regex and have had no luck with either. Ex. X-path: //*[starts-with(@href, “http://”)][1] Ex. Regex: href=\”//
Technical SEO | | Merkle-Impaqt0 -
301 Redirects in subfolders
Hi, we're making our site into a static site but I would like to transfer the Google juice. Most of the links and database exist on subfolders though. Could I simply do 301 redirects on the subfolders and retain the value or does it have to be on the full domain?
Technical SEO | | Therealmattyd0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
301 Redirect vs Domain Alias
We have hundreds of domains which are either alternate spelling of our primary domain or close keyword names we didn't want our competitor to get before us. The primary domain is running on a dedicated Windows server running IIS6 and set to a static IP. Since it is a static IP and not using host headers any domain pointed to the static IP will immediately show the contents of the site, however the domain will be whatever was typed. Which could be the primary domain or an alias. Two concerns. First, is it possible that Google would penalize us for the alias domains or dilute our primary domain "juice"? Second, we need to properly track traffic from the alias domains. We could make unique content for those performing well and sell or let expire those that are sending no traffic. It's not my goal to use the alias domains to artificially pump up our primary domain. We have them for spelling errors and direct traffic. What is the best practice for handling one or both of these issues?
Technical SEO | | briankb0